James Tagg, CTO and founder, Truphone keynote given at TADHack Lisbon 13th June 2015

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Truphone

2. © 2015 Truphone Limited. All Rights Reserved.26 June 2015
IP meets GSM also No Coverage at home

3. If you Travel Internationally

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Customers from the 8 Truphone countries can travel to 66 countries and have all calls, SMS
and data, both local and international, in plan.
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Flat Tariff, Work like you do at home, in 66 countries.
Truphone World – 66 countries in Bundle
Los Angeles
London
New York
Hong Kong
Amsterdam
Truphone Zone 8 countries
Truphone World 66 countries
Truphone coverage
Truphone global network hubs
Sydney

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Truphone Multi-Number service with SmartCLI
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Increase productivity while reducing costs
Value element Impact of joining Truphone* Comment
Voice
x2 200%
100%
Data
x2 200%
100%
Bill
-33%
67%
100%
 Minutes of Voice
usage doubled
 Data Usage
increased by 100%
 Average customer bill
decreased by 33%
Before Truphone With Truphone
* Results based on analysis of 2500 customer SIM cards before and after joining Truphone

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Truphone customers

9. So what have we had to do to get there
What does it feel like to be a GSM
Network?
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We are an MVNO needed a piece of MNO
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We have a small RAN in
Bozeman, Montana, USA
TN
MN(13.0°E)
0123
012345
mi
km
Scale1:125,000
Site4
Belgrade
Site3
GTP
Site2
IdahoTower
Site1
GNET

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14 cells the size of a small European country

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Going International we wanted Local Grade
everywhere in the world… Not to be Roaming.
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Los Angeles
New York
London Amsterdam
Hong Kong
Sydney
CALLORIGINS & DESTINATIONS for a US Based Operator
London to Berlin
Amsterdam to Hong Kong
Sydney to Melbourne
Melbourne

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Truphone Network – Software Cellular Network
• Six Points of Presence - global network architecture
• Stay connected in more than 200 countries around the world
• Fast connections, high quality audio, fast data speeds
Los Angeles
New York
London
Hong Kong
Sydney
Melbourne
Amsterdam

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Truphone has hundreds of interconnects established
And build a Widely Connected Mobile Network
This is no more than a regular Mobile
Carrier BUT it is all aggregated into a
single all IP Network and platform for
3G and 4G (2G for that matter).
A 1000 SMS fills for number ranges in our 8
Countries
Hundreds of Roaming Interconnects
A Hundreds or more of Bilateral Interconnects
Direct Interconnects across eight countries -
the Truphone Zone - UK, US, Australia,
Netherlands, Hong Kong, Germany, Spain,
Poland.
Country A
Country B
Country C
Country D
Country E
Truphone integrated
multi-country model
Traditional multi-country MNO replicates
network and operations in all countries
Truphone’s integrated multi-country solution unifies network
and operations
Country B
Country C
Country D
Country E
Country ACountry A
Country B
Country C
Country D
Country E

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– International routing (In 220 countries)
– Least Cost Routing (In 150 of those countries)
– Rating
– Billing
– Mediation (For over 140 providers)
– Credit Checking (8 Countries consumer/business)
– Payment (Credit, Debit, BACS…
– Collections
– Taxation (In 7 countries plus 50 States )
– Mobile number portability (In 8 countries)
– Know Your Customer
– Emergency calling
– Lawful interception
…etc
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And there is lots of it… (which detracts from innovation)
And it includes all the Annoying Business Stuff

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The Problem with TadHacking
(and maybe a solution)
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Problem: The Barrier to Innovation is High.
• Only very heavy MVNOs and MNOs have the deep network access.
• Building an MVNO is tough. It requires a high degree of skill in a broad
range of disciplines.
• Even if all your want to do is change the world you need to manage
large data centers with a wide range of complex custom hardware and
software.
• Large teams of specialist are required to cope with the many complex
components that form the price of entry.
• There is no way to get access to the core Telco components
(numbering, interconnect, SIMs, SMS, MMS, location, portability, KYC,
SS7 ) without huge capital investment and 4 years of Time and
sometimes GSM-A membership.
• Developers with innovative value added services that need to run ‘in
carrier’ can not get sufficient access to do so.

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Truphone also has a problem
• We need to fill our network
– This is the imperative of any operator
– Capital intensive but fill it you make a
Lot of money. $2T
• We have has a lot of success with using IP technology to innovate. We
used it to record mobile calls and now have 6/10 of the top money center
banks using our network.
• But we need more innovative uses – many more – to fill our network.
• So our solution is to offer Tadhackers a solution. (sorry for the Noun)
• A low barrier to entry, highly scalable interface to the Truphone network.
Something like what Adwords did for Google.
18
t
$

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Mission: Lowering the barrier to innovation
from this -> to this.
This was once facebook,
twitter, snapchat and is TODAY
Orange, Google, Telephonica.

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Solution, Open Operator Specification
Solution, mobile Telecoms as a Service platform (mTaaS)
Provides :
1. Virtualization of all telecoms components into a standardized
‘cloud’ configuration (one server type for all functions; HSS,
CSCF, Webservers, Billing engines, messaging interfaces and so
on).
2. Availability of these services on a variable cost model hosting
centers. (No up front integration fees.) Run this with NO
PROGRAMMING.
3. Developer APIs to abstract the complexity and allow non
specialist developers to provide mobile telco service without high
startup costs.

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Architectural Component
IP-IMS
(SIP/Diameter)
Media
SS7
HSS
HLR
AuC
WEB
APIs
IP-Public
Tapp/Service
HSS
HLR
AuC
IN
SMS
MMS
USSD
MGW
Binding
Feature
IMS
core
WebRTC Apps
SMS
MMS
USSD
MGW

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Think of it like CreateSpace
Standardized way to self Publish a Book Standardized way to bring up an MVNO.

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Update on Status
• Working with cloud partners.
Amazon and IBM
• Scalable opensource platform.
Ubuntu and Juju
Bootstack GitHub
Aim: ‘spin up a Vodafone in 4
hours!’
• Demonstrated at TADHack,
Istanbul & extension @MWC
• Announcing API spec today.

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OSCF API

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Get and
Ship
Signaling
access
Rate and Run Fork and
Copy
Or loop out
Give me access
to the Cool
Stuff
Get SIM
Provision
SIM
Send SIM
to
Give me the
call progress
point so I can
converge
Translate
numbers
locate etc..
But If I fail (to
do the
signaling) do it
for me
and bill me
regardless
If I ask split the
media / data
and let me
transform it.
Let me build new
things with
primitives.
IMS, WebRTC,
Matrix, Apps,
cognitive maps
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SIM Multi-IMSI fast switching, (66 countries in local Bundle, 160 in
World Bundle) LTE available and Growing.
Access to the Truphone Network
An API and Primitives
An open source Network Framework
The open source Network Framework as a PaaS
G
What are the Components

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Since I am on a roll and I just came from the consciousness conference let
me link in the strands from my last two TADHack Keynotes.
Human cognitive engine – Human cognition primitives
• Face to name, name to face.
• Micro Location, ‘who is sitting where?, where is my?, Don’t forget…
• Tag as you go, who I met, what I learnt
• Social Graph aggregation, ‘Is this the Droid/person your looking for?’
• Identity mapping [Matrix], ‘How do I reach’, ‘Who is who?’
• Intentionality mapping, ‘How would I best achieve the following/ solve the
following problem?’
• Help me get from A to B. Not as a tool, map etc but as a friend.
All this is going to transition from tool to AI assistant over the next 5 years.
And the phones we carry and the networks they run on are going to move
from Tools to friend/trusted advisor, with all the moral dilemmas that wil
l bring.
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Research Primitives (APIs)
Research Program (The Future)

28. Thank you &
Two plugs
Book Plug 
Questions?
Your all invited to
Farm Hack
this Summer
James Tagg
Chief Technology Officer, Truphone