The City of Stevens Point, Wisconsin contracted Avia Design Group to design, plan and help implement a city-wide wayfinding program to support the city's brand and to improve visitor navigation through the City and to its destinations. The new program will help establish aesthetic features that celebrate Stevens Point's unique sense of place and to enhance the region as a vibrant community and memorable destination. Wayfinding guides people to and through environments combining traditional wayfinding devices with digital technologies. Our goal is to point people to destinations, elevate their place experience, enhance their sense of discovery and, just as importantly, support the brand. Avia Design Group's approach to the development and management of successful wayfinding programs combines 3 decades of experience with current technological methods. We understand national and local compliance requirements and how to facilitate public consensus. We maintain strategic partnerships with digital developers, urban planners and fabricators. We regard wayfinding as an orchestra of accomplished musicians and instruments of which we orchestrate for harmonious results that benefit our clients. aviadg.com

2. Stevens Point | Wayfinding | Design Concepts | 5/27/22
DESIGN CONCEPTS
> How to express your brand through signage
> Color, shape, material, style
> Mix and match
> Help solve your wayfinding needs

3. Stevens Point | Wayfinding | Design Concepts | 5/27/22
NEXT STEPS
> Design refinement for 2-3 concepts
> General planning estimates
> Move forward with one design

4. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 1 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
CONCEPT 1
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
Bukolt Park
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
Downtown
Stevens Point
W I S C O N S I N
UWStevensPoint
Downtown
SentryWorld
5"
6"

5. CONCEPT 1
P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 1 | Pedestrian Guides | 5/27/22
P4 Pedestrian Guide
Mural Walk Totem
P4 Pedestrian Guide
Mural Walk Totem
P3 Pedestrian Guide
Overhead Blade Signs
Swimming Beach
Fishing Pier
Skate Park
Parking
Playground
Mancheski Ballfield
Event Center
Green Circle Trail
4
3
2
1
1 The River Passage
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
2 What the Lion Cannot Manage, the Fox Can
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
3 Franciscans & Process
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
4 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
5 The Polish Chicken
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
6 Trailblazer
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
7 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8 Market Day
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
9 Rivermen
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
10 Grab the Glass
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
11 Father Fats
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
12 Painting the Town
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
13 Most Influential Events
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
14 Most Influential Citizens
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8
9 10 11
12
13
14
7
6
5
Stevens Point
W I S C O N S I N
5
The Polish Chicken
6
Trailblazer
6
Trailblazer
7
Windows to the Past
S T E V E N S P O I N T
Mural
Walk
Downtown
Stevens Point
W I S C O N S I N
Riverfront
Riverfront
Arts Center
Cultural
Commons
Bandshell
Playground
Stevens Point
W I S C O N S I N
Stevens Point
W I S C O N S I N

6. G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 1 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
CONCEPT 1
B A N N E R
Stevens Point
W I S C O N S I N
WELCOME TO
George W. Mead Park
Stevens Point, Wisconsin
Parks Recreation & Forestry
KASH Accessible Playground
North
Lot The
SQUARE
Stevens Point
W I S C O N S I N

7. Stevens Point | Wayfinding | Concept 1 | Identity Signs | 5/27/22
ID3 The Square Identity ID3 The Square Identity
CONCEPT 1
Stevens Point
W I S C O N S I N
SQUARE
THE
SQUARE
THE

8. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 1 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
Downtown
Stevens Point
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
Bukolt Park
Stevens Point
CONCEPT 2
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve

9. P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 1 | Pedestrian Guides | 5/27/22
P4.1 Pedestrian Guide
Downtown & Mural
Walk Totem
P3.2 & P4.2 Pedestrian Guide
Composite Elements
P3.1 Pedestrian Guide
Overhead Blade Signs
Swimming Beach
Fishing Pier
Skate Park
Parking
Playground
Ball Field
Event Center
Green Circle Trail
The Square
Visitor Center
Children’s Museum
Parking
Art Museum
Public Library
Riverfront
Art Center
Cultural
Commons
Bandshell
Playground
Pfiffner
Pioneer Park
Stevens Point
CONCEPT 2
To
Downtown
Stevens
Point
4
3
2
1
8
7
6
5
Mural Walk
4
2
8
6
3
1
7
5
Mural Walk
1
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
2
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
3
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
4
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
5
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
6
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
7
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
8
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
9
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
10
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
11
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
12
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
13
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
14
Lorem ipsum dolor Sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
13 10
9
12
11
14
4
3
2
1
8
7
6
5
13 10
9
12
11
14

10. G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 1 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
B A N N E R
Public
Parking
George W Mead Park
Stevens Point Parks Recreation & Forestry
KASH Accessible Playground
T H E
SQUARE
CONCEPT 2
RIVERFRONT

11. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 3 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
CONCEPT 3
UWStevensPoint
Downtown
SentryWorld
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
Downtown
Stevens Point
W I S C O N S I N
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
Bukolt Park
6"
5"

12. CONCEPT 3
P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 3 | Pedestrian Guides | 5/27/22
P3 Pedestrian Guide
Overhead Blade Signs
Swimming Beach
Fishing Pier
Skate Park
Parking
Playground
Mancheski Ballfield
Event Center
Green Circle Trail
P4 Pedestrian Guide
Mural Walk Totem
P4 Pedestrian Guide
Mural Walk Totem
Mural Walk
Mural Walk
4
3
2
1
1 The River Passage
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
2 What the Lion Cannot Manage, the Fox Can
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
3 Franciscans & Process
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
4 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
5 The Polish Chicken
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
6 Trailblazer
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
7 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8 Market Day
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
9 Rivermen
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
10 Grab the Glass
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
11 Father Fats
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
12 Painting the Town
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
13 Most Influential Events
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
14 Most Influential Citizens
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8
9 10 11
12
13
14
7
6
5
Stevens Point
W I S C O N S I N
5 The Polish Chicken
6 Trailblazer
7 Windows to the Past
Downtown
Stevens Point
W I S C O N S I N
Stevens Point
W I S C O N S I N
Riverfront
Riverfront
Arts Center
Cultural
Commons
Bandshell
Playground

13. G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 3 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
B A N N E R
CONCEPT 3
North Lot
Stevens Point
W I S C O N S I N
WELCOME TO
George W. Mead Park
Stevens Point, Wisconsin
Parks Recreation & Forestry
KASH Accessible Playground
The
SQUARE

14. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 2 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
Bukolt Park
S T E V E N S P O I N T
DOWNTOWN
PARKING
CONCEPT 4
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve

15. 4
3
2
1
8
7
6
5
1
2
3
4
5
6
7
8
Skate Park Green Circle Trail
Fishing Pier Event Center
Swimming Beach Ball Field
Playground
Parking
P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 2 | Pedestrian Guides | 5/27/22
Riverfront
Art Center
Cultural
Commons
Bandshell
Playground
Pfiffner
Pioneer Park
Mural
Walk
T O
DOWNTOWN
S T E V E N S P O I N T
S T E V E N S P O I N T
1
3
6
7
13
14
Children’s Museum Public Library
Visitor Center Art Museum
The Square Parking
LorLorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in
vulputate velit esse molestie
consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait
nulla facilisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
4
3
2
1
8
7
6
5
1
2
3
4
5
6
7
8
Mural
Walk 3
5
7
8
9
11
12
14
LorLorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in
vulputate velit esse molestie
consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait
nulla facilisi.
Lorem ipsum dolor sit amet, cons
ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
CONCEPT 4
9
10
12
13
11
14
9
10
12
13
11
14
P4.1 Pedestrian Guide
Downtown & Mural
Walk Totem
P3.2 & P4.2 Pedestrian Guide
Composite Elements
P3.1 Pedestrian Guide
Overhead Blade Signs

16. T H E
SQUARE
G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 2 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
B A N N E R
George W Mead Park
KASH Accessible Playground
Stevens Point Parks Recreation & Forestry
CONCEPT 4
Public
Parking
RIVERFRONT

17. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 5 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
CONCEPT 5
Downtown
UWStevensPoint
Downtown
SentryWorld
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
Bukolt Park
Stevens Point
W I S C O N S I N
6"
5"

18. CONCEPT 5
P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 5 | Pedestrian Guides | 5/27/22
P4 Pedestrian Guide
Downtown & Mural
Walk Totem
P4 Pedestrian Guide
Downtown & Mural
Walk Totem
P3 Pedestrian Guide
Overhead Blade Signs
Swimming Beach
Fishing Pier
Skate Park
Parking
Playground
Mancheski Ballfield
Event Center
Green Circle Trail
4
3
2
1
1 The River Passage
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
2 What the Lion Cannot Manage, the Fox Can
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
3 Franciscans & Process
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
4 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
5 The Polish Chicken
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
6 Trailblazer
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
7 Windows to the Past
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8 Market Day
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
9 Rivermen
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
10 Grab the Glass
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
11 Father Fats
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
12 Painting the Town
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
13 Most Influential Events
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
14 Most Influential Citizens
Created by the UWSP Environmental Art Class in 2018,
this mural builds on Stevens Point identity as the
“City of Wonderful Water” and depicts the bold energy
of life along the Wisconsin River.
8
9 10 11
12
13
14
7
6
5
Stevens Point
W I S C O N S I N
5
The Polish Chicken
6
Trailblazer
6
Trailblazer
7
Windows to the Past
Downtown
Riverfront
Riverfront
Arts Center
Cultural
Commons
Bandshell
Playground
Children’s
Museum
The Square
Shopping
Dining
Stevens Point
W I S C O N S I N
Stevens Point
W I S C O N S I N
S T E V E N S P O I N T
Mural
Walk

19. G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 5 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
CONCEPT 5
B A N N E R
North
Lot
Stevens Point
W I S C O N S I N
George W. Mead Park
Stevens Point, Wisconsin
Parks Recreation & Forestry
KASH Accessible Playground

20. V1 Vehicular Guide
6” Letters
V2 Vehicular Guide
5” Letters
Stevens Point | Wayfinding | Concept 3 | Vehicular Guides | 5/27/22
V4 Parking Guide
General
V5 Public Park Guide
3” Letters
V3 Parking Guide
Downtown
Downtown
Public
Parking
Bukolt Park
S T E V E N S P O I N T
Green Circle Trail
Skate Park
Fishing Pier
Boat Launch
Swimming Beach
Bukolt Lodge
Mancheski Ballfield
Parking
CONCEPT 6
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve

21. P1 Pedestrian Guide
Downtown Path Trailblazer
P2 Pedestrian Guide
Tall Monument for
Distant Viewing
Stevens Point | Wayfinding | Concept 3 | Pedestrian Guides | 5/27/22
P4.1 Pedestrian Guide
Downtown & Mural
Walk Totem
P3.2 & P4.2 Pedestrian Guide
Composite Elements
P3.1 Pedestrian Guide
Overhead Blade Signs
DOW
NTOWN
TO
Shop
Dine
Play
Meet
Explore
Riverfront
Art Center
Cultural
Commons
Bandshell
Playround
Pfiffner
Pioneer
Park
Swimming Beach
Fishing Pier
State Park Green Circle Trail
Event Center
Ball Field
Playground
Parking
The Square
Visitor Center
Children’s Museum Public Library
Art Museum
Parking
Mural
Walk
CONCEPT 6
4
3
2
1
8
7
6
5
1
2
3
4
5
6
7
8
1. LorLorem ipsum
dolor sit
2. diam nonummy nibh
euism
3. tincidunt ut laoreet
4. magna aliquam erat
5. wisi enim ad minim
veniam
6. nostrud exerci tation
7. ullamcorper susc
ipit lobortis
8. nisl ut aliquip ex ea
commodo
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Shrem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Jvem ipsum dolor sit amet ipisci
consecteadipiscing eum dolor slit, sum dolor
sit amet, consectetuer adipiscing elit,
Monem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Trrem ipsum dolor sit amet, adipiscing elit,
sum dolor sit amet, consectetuer adiet,
consectetuer adiet, consectetuer adipiscing
elit,
Worem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dipiscidolor sit amet,
consectetuer adipiscing elit,
Crurem ipsum dolor sit amet, consetuer
adipiscing elit, sum dolor sitrt you amet,
consectetuer adipiscing elit,
Opem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate
Mural
Walk
4
3
2
1
8
7
6
5
1
2
3
4
5
6
7
8
1. LorLorem ipsum
dolor sit
2. diam nonummy nibh
euism
3. tincidunt ut laoreet
4. magna aliquam erat
5. wisi enim ad minim
veniam
6. nostrud exerci tation
7. ullamcorper susc
ipit lobortis
8. nisl ut aliquip ex ea
commodo
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Shrem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Jvem ipsum dolor sit amet ipisci
consecteadipiscing eum dolor slit, sum dolor
sit amet, consectetuer adipiscing elit,
Monem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Trrem ipsum dolor sit amet, adipiscing elit,
sum dolor sit amet, consectetuer adiet,
consectetuer adiet, consectetuer adipiscing
elit,
Worem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dipiscidolor sit amet,
consectetuer adipiscing elit,
Crurem ipsum dolor sit amet, consetuer
adipiscing elit, sum dolor sitrt you amet,
consectetuer adipiscing elit,
Opem ipsum dolor sit amet, consectetuer
adipiscing elit, sum dolor sit amet,
consectetuer adipiscing elit,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate

22. T H E
SQUARE
G1 Gateway
With Banner Brackets
Stevens Point | Wayfinding | Concept 3 | Identity Signs | 5/27/22
ID2 Park Identity ID3 The Square Identity
ID1 Parking Lot identity
Double Sided
B A N N E R
George W Mead Park
KASH Accessible Playground
Stevens Point Parks Recreation & Forestry
Welcome!
Stevens Point
CONCEPT 6
Riverfront

23. Stevens Point | Wayfinding | Concept 1 | Vehicular Guides | 5/27/22
Concept 1 Concept 2 Concept 3 Concept 4 Concept 5 Concept 6
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
UWStevensPoint
Downtown
SentryWorld
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
SentryWorld
UW Stevens Point
Downtown
Schmeeckle
Reserve
DESIGN CONCEPTS

24. Stevens Point | Wayfinding | Design Concepts | 5/27/22
NEXT STEPS
> Design refinement for 2-3 concepts
> General planning estimates
> Move forward with one design