I thoroughly enjoyed the enriching experience of working on this engaging freelancing project for Somabay. From conceptualization to execution, every aspect of the project brought me immense satisfaction and fulfillment. It provided an opportunity for creativity to flourish and for me to showcase my skills and expertise in a dynamic environment. Working closely with the team at Somabay was a delight, and their passion for the project fueled my own enthusiasm. Overall, it was a rewarding journey that not only added value to my portfolio but also left a lasting impression on me professionally and personally.

1. Stayr Somabay

2. Stayr
Somabay
Stayr Somabay is a premium bayfront lounge in
Somabay, Egypt, that offers short or long-term
rentals of exceptional homes with captivating sea
and pool views. It is an exclusive invitation-only
lounge nestled in idyllic settings overlooking
Somabay's Marina
.

3. Observations

4. -Facebook: 825 Followers, no engagement, no activity at all
-Instagram: 2333 Followers, better engagement, most of the posts are by @somabayredsea
-No posts of the facilities like the gym, the yoga sessions, the parties or any activity.
-No collaborations or partnerships with any kind of travel bloggers / influencers to boost interactions
- No stories or highlights of events, activities, updates or anything
- No testimonials of the previous rentals or people who enjoyed being at stayr
- Behind the scenes of people who are working at soma bay, how do they treat people and how nice they are
- No UGC
- The website needs a lot of enhancement. Most of the pages don’t work and lead to no where. we need
to take care of that to have a better ranking & credibility over google in order to generate more visitors
What are we suffering from!

5. Create a content strategy: Develop a content strategy that focuses on showcasing the unique features and amenities of Stayr,
such as the gym, yoga sessions, parties “nightlife”, club, the golf yard and other activities. Highlight the stunning views, luxurious
accommodations, and the exclusive lounge experience.
Post regularly: Consistency is the key in social media. Post regularly to keep our audience engaged and interested in our content.
Share photos and videos of the facilities, events, and activities happening at Stayr. Join other social media platforms that we
don’t have accounts and post regularly on.
Engage with your audience: Respond to comments and messages promptly, and engage with the followers by asking for their
opinions, feedback, or suggestions. This will help build a community around Stayr and encourage more people to follow our
social media accounts. Use the stories and highlights feature to document happy moments and events happening at Stayr.
Website Enhancement: Address the issues with the website, ensuring that all pages are functional and lead to relevant content.
Improve the user experience and optimize the website for search engines to increase visibility and credibility.
The FIX!

6. Collaborate with influencers: Partner with local influencers or travel bloggers to showcase Stayr on their social media platforms. This
can help increase our reach and attract new potential guests.
Promote user-generated content: Encourage the guests to share their experiences at Stayr on their social media accounts and tag
your account. This can help generate more organic content and increase our visibility.
Leverage the Somabay app: The Somabay app offers a range of services and features that can be showcased on your social media
platforms. Share updates about the app, its services, and how it enhances the guest experience at Stayr.
Behind-the-Scenes and Employee Stories: Share behind the scenes content to provide a glimpse of the exceptional service and
hospitality offered by the staff at Stayr. Highlight the people who contribute to creating memorable experiences for the guests.
The FIX!

7. Content
Strategy

8. Facebook:
• Share high quality photos and videos of the gym, yoga sessions, parties, and other activities available at Stayr. Additionally, post
about the stunning views, luxurious accommodations, and the exclusive lounge experience.
• Encourage discussions by asking questions about the experiences and preferences of the audience related to luxury travel and
exclusive accommodations.
• Utilize Facebook's event feature to promote upcoming parties and special events.
The content strategy
Instagram:
• Use Instagram Stories to provide real-time updates about events, activities, and behind-the-scenes glimpses of the property.
• Encourage guests to share their experiences using a branded hashtag, and feature this user-generated content on the official
account.
• Share immersive virtual tours of the facilities, including the gym, yoga sessions, and other amenities. This allows potential guests
to experience Stayr 's offerings from anywhere in the world.
• Use the partnership option with different bloggers/influencers.
• Create interactive content such as polls, quizzes, or Q&A sessions in Instagram Stories to increase engagement and gather
feedback from your audience about their preferences and interests.

9. TikTok:
• Create short, engaging videos that highlight the exclusive experiences, activities, and behind the scenes moments.
• Participate in relevant TikTok challenges to increase brand awareness and engage with a younger, travel interested audience.
• Collaborate with TikTok influencers to create engaging content that showcases the unique features and amenities in a creative
and authentic way.
The content strategy

10. Competition

11. Makadi
Heights
Makadi Heights is a cohesive community developed by Orascom
Development representing an area of 3.4 million square meters, a
vibrant town with an elevation reaching 78 meters above sea level.
Promising picturesque views are offered all around to Makadi
Heights' distinguished homeowners. It is an outstanding piece of art
created to meet the community needs. Its unbeatable strategy
focuses on providing everything with minimal input. That is, Makadi
Heights is an all-inclusive home, planned for simplicity and effortless
convenience.

12. What differentiates them! “Website”
-They have got a complete and fully working website
https://www.makadibayeg.com/ that explains everything about their
services, facilities and amenities.
-A fully detailed brochure that can’t be downloaded until you put
your number “which is a secured organic lead”
-Experience a virtual tour that transports you to Makadi,
immersing you in the atmosphere and surroundings of this
captivating destination, gives you a real experience!
-The website boasts a user-friendly and easily navigable interface.

14. What differentiates them! “Social Media”
-Facebook: 88K Followers, average engagement, posts regularly and always active.
-Instagram: 31K Followers, content is not mirrored and each platform has its own content and designs.
- Good use of the highlights on IG.
- Using the Behind the scenes strategy in a very good way that is generating a good number of interactions which leads
to making their audience more loyal and connected to them.
- Using the UGC strategy as well in a very creative way which gives them high credibility and good reviews.
- Showing all of their facilities, amenities, events and updates.
- A lot of collaborations and partnerships with different celebs which boosts their presence.
- Utilizing the reels on Instagram in a very good way and actually many of their reels went viral.

15. Highlights

16. UGC

17. Viral Reels

18. Conclusion
• Enhance the website: Improve the website's functionality, design, and user experience to make it more engaging and
informative. Include high-quality images, videos, and virtual tours to showcase the unique features and amenities of Stayr.
• Leverage user-generated content: Encourage guests to share their experiences at Stayr on social media platforms and feature
their content on the official accounts. This can help generate more organic content and increase credibility.
• Collaborate with influencers: Partner with local influencers or travel bloggers to showcase Stayr on their social media platforms.
This can help increase your reach and attract new potential guests.
• Create engaging content: Develop a content strategy that focuses on showcasing the unique features and amenities of Stayr,
such as the gym, yoga sessions, parties, and other activities. Highlight the stunning views, luxurious accommodations, and the
exclusive lounge experience.