StarHub community presentation at San Francisco Linc 2014

1. StarHub Community & Digital Strategy
LiNC San Francisco 2014
Presented by: Darren Choo, AVP Social CRM, Marketing, StarHub, Singapore
@bluefirefly2359

2. About Singapore

3. About StarHub

4. About StarHub Community

5. Digital Strategy with StarHub Community
Digital Strategy
• Content Marketing strategy
• Social Sales strategy
• Segment Engagement strategy
• Digital Loyalty strategy
• Social TV strategy
• Sponsorship digital engagement strategy
• Employee Engagement strategy
Engagement is
the Currency of
the Digital
Economy

6. Content Marketing Strategy on StarHub Community
91% of those who have read any product reviews
such as blog articles and forum posts on StarHub
Community are more likely to subscribe or resubscribe
to StarHub with this additional way of getting
information
Blog Reviews as foundation of Social Sales Strategy
StarHub Community Poll 2013 N = 2,394

7. Content Marketing Strategy – Windows Group
Windows Group with Windows Employee
and Community Experts

8. Social Sales Strategy on StarHub Community
Recontract

9. Segment Engagement on StarHub Community
Ladies Segment

10. Segment Engagement Strategy on Community
Travel Interest Group
- Crowdsourcing Free & Easy Itineraries

11. Loyalty Strategy on StarHub Community

12. Social TV Applications on StarHub Community

13. Sponsorship Engagement Strategy on Community
Sponsorship Activation
-Tell us why you love Kim Soo Hyun
-Kim Soo Hyun grants you your wish
-Creative shots of Kim Soo Hyun

14. Employee Engagement Strategy with Community

15. Lessons Learnt on Digital Community Marketing
• Experiment!
• Get the insight
• What’s the need not met?
• What’s the passion?
• What’s talkable?
• Is the base big enough?
• Is the base techie enough?
• Will there be organic traffic?
• Are there user sponsors?
• Content is King but who is
Queen?
• Are there category enthusiasts
and experts to champion the
cause?
• Who are the partners you can
work with?

16. Lessons Learnt on Digital Community Marketing
"There're
things you’ll do
for money,
some things
you do to stay
relevant and
some things
you do because
they're in your
heart." Jamie
Foxx

17. Thanks for your attention!
@bluefirefly2359