Social Media 301 presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

1. Social Media 301: Beyond
Facebook, Twitter & YouTube
Susan Chavez
Nonprofit Consultant

2. Today we will learn about...
• Blogging alternatives
• Geosocial networking
(& Location Based
Services)
• Mobile websites &
mobilization

3. Blogging Alternatives

4. Blogging Alternatives
Why not use a traditional blog?
• Little time for writing
– Meant to be short-form
– Informal versus formal
• More dynamic
– Made for multimedia
• Easy to update
– Update on-the-go: mobile

5. Blogging Alternatives
• Tumblr
• Posterous
• Storify*

6. Blogging Alternatives
Tumblr
• Short-form blog platform that allows
users to post text, images, videos,
links, quotes and audio. Posting can
be done via computer, phone or email.
Users can follow other users, or
choose to make their tumblelog
private.

7. Blogging Alternatives

8. Blogging Alternatives
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9. Blogging Alternatives
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10. Blogging Alternatives
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11. Blogging Alternatives
Posterous
• Simple blogging platform that supports
integrated and automatic posting to other
social media tools such as Flickr, Twitter, and
Facebook, a built-in Google Analytics
package, and custom themes. Posting is
particularly suited for mobile blogging.
Mobile methods include sending an email,
with attachments of photos, MP3s,
documents, and video (both links and files).

12. Blogging Alternatives
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13. Blogging Alternatives
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14. Blogging Alternatives
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15. Blogging Alternatives
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16. Blogging Alternatives
Storify
• A platform to create stories using social
media such as Twitter, videos and photos.
Users search social media platforms and
drag individual elements together to create a
story. Elements can be reordered and text
can be added to give a story more context.

17. Blogging Alternatives
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18. Blogging Alternatives
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19. Blogging Alternatives
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21. Blogging Alternatives
Additional suggested uses:
• Temporary blog until launch of official
blog
• Live blog events
– Describe event
– Post photos, video and/or audio
• Share content from partner websites

22. Blogging Alternatives
Can blogging & microblogging coexist?
• Yes!
– Content that doesn’t “fit” blog
– Unedited content
– Teaser content for blog or website
– Multimedia: photos & video
• Amateur quality

23. Geosocial Networking

24. Geosocial Networking
What is it?
• Geosocial Networking is a type of social
networking in which geographic services and
capabilities such as geocoding and geotagging
are used to enable additional social dynamics.
User-submitted location data or geolocation
techniques can allow social networks to connect
and coordinate users with local people or events
that match their interests.

25. Geosocial Networking
???
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26. Geosocial Networking
Why does this matter for nonprofits?
• Get on the map!
- Increased brand awareness
• Insight on visitors
- Ideas for sponsorships/partnerships
• Fundraising potential
- Interesting marketing angle

27. Geosocial Networking
Sign in sheet
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28. Geosocial Networking
Requires a smartphone
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29. Geosocial Networking
Location with
satellite access
(just about everywhere)
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30. Geosocial Networking
Location-based service application
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31. Geosocial Networking
Choose your location & check in
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32. Geosocial Networking
Share your location with friends
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33. Geosocial Networking
Check in
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34. Geosocial Networking
Receive reward!
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35. Geosocial Networking
Why check-in?
• Built-in reward system
- Compete with friends
• Sharing
• Discover new experiences
• Establish bonafides
- Trendsetter
- Expert
• Receive tangible rewards from businesses
- Free stuff
- Discounts

36. Geosocial Networking
• 4.6 billion people worldwide use mobile phones
– 290 million in the U.S.
– 85% of U.S. adults*
• 17% of adult internet users report using geosocial
services to share their location**
• 2011 predicted to be a break out year for geosocial
applications
• 600+ million on Facebook
• 105+ million on Twitter
– Over half of Twitter users are women
* “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.
** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet &
American Life Project.

37. Geosocial Networking
Existing Platforms
• Foursquare
• Gowalla
• Google Latitude
• Yelp
• Loopt
• SCVNGR

38. How Nonprofits Are
Using Location
Based Services

39. Geosocial Networking
Check-in for Charity
• Save the Children Haiti Relief Fund fundraiser
• Held during 2010 South by Southwest Conference
• Corporate sponsorship by Microsoft & PayPal
• 25¢ donated per Foursquare check-in (capped at
$15,000)
• Cap reached with 35,000 check-ins in 48 hours
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40. Geosocial Networking
Feeding America
• 2010 Thanksgiving Hunger Awareness Campaign
• Collaboration with Waze
– Foursquare integration
• Prominent displays of food banks on map
– Navigation directions provided
• $1 per check-in capped at $2,000
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41. Geosocial Networking
Big Love Little Hearts
• Small nonprofit, funds lifesaving surgery for
children in developing countries with congenital
heart defects
• Asked followers to leave a tip (fact about
congenital heart defects) during check-ins
– Followers used “100x100” hashtag
• Check-in/tip reader donates $1 per check-in
(capped at $25,000)
– Donor was recipient of corrective surgery for congenital
heart defect who saw check-in on a friend’s Facebook
wall

42. Geosocial Networking
Suggested tips:
• Claim your League’s headquarters
– Encourage members to check-in
– Create tips focused on your community impact and/or history
– Announce info sessions (if held at HQ)
• Check-in in the community
– Use League’s Twitter handle or a custom hashtag
– Create tips at League-founded agencies, sites of League work
• Develop specials for community members
– Gift item for check-in at info sessions
– Extra raffle ticket for drawings at events using League name/
Twitter handle or hashtag
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43. Geosocial Networking
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44. Mobile Websites

45. Mobile Websites
• 47% of adults in the U.S. obtain information via
their mobile device*
– 30% use the devices to get information or news about
their local community*
• 55% of mobile phone users go online via mobile
device daily
• 38% increase in mobile email viewing between
2009-2010
• 52% increase in mobile online searches
• Easier & cheaper than developing a mobile app
“How mobile devices are changing community information environments.” March 14, 2011.
Pew Internet & American Life Project.

46. Mobile Websites

47. Mobile Websites

48. Mobile Websites

49. Mobile Websites

50. Mobile Websites

51. Mobile Websites
QR code
• Quick Response code
• Two-dimensional bar code image
• Used to open a link to a website, send a SMS, or
dial a phone number when
scanned
• Increasingly used to engage
with mobile phone users

52. Mobile Websites
Using QR codes
• Direct to “Contact Us” page
– Embed social media links
• Link to campaign page
– Donate Now page
• Email list sign-up
• Embed location direction
– Info session location
– Event location

53. Mobile Websites
Nonprofits using QR codes
• Arts Horizon
– On print materials to direct to website
• Ohio Association of Second Harvest Foodbanks
– On brochures to promote low-cost tax prep to
clients
• The Big Wild
– “Do Something Small to Save Something Big”
online petition drive to save British Columbia’s
Flathead River Valley

54. Mobile Websites
Mobile Website Building Tips
• Develop goals
• Figure out which pages are most visited
• Simplify
– Images, if used, should be low-resolution
• Keep content fresh
– Latest news and/or blog post should be featured
• Don’t forget social network profile links

55. Mobile Websites
Mobile Website Building Tips
• Location Info
– Link to Google or Bing map
• Mobile optimize donation page
• Contact your website developer
• Test!

56. Thank You!
Questions?
Contact Me!
www.SusanChavez.com