PARTI|Vibrant Silver-haired Business Opportunity Consumption Survey of Consumers in 65-74 year old
PARTII|Are consumers happy when they return to work after the Chinese New Year Holidays
PARTIII|New consuming behavior following up
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Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
1. 2024
Snapshot of TW Consumer
Behaviors February 2024
The focus of data:
Vibrant Silver-haired Business Opportunity Consumption Survey of
Consumers in 65-74 year old
Are consumers happy when they return to work after the Chinese New Year
Holidays
New consuming behavior following up
Releases on February 29, 2024
2. PART 1
Vibrant Silver-haired
Business Opportunity
Consumption Survey of
Consumers in 65-74 year old
EOL Group Survey
Method: EOL Group - EOLembrain Online Member Survey
Effective sample size: 1,000, 20-59 years old
Survey Period: February 2024
EOL Group/E-ICP Eastern Integrated Consumer Profile for Silver-Haired Group
Valid Sample: 2,000
Research Subject: Men and women at the age of 13~74
Sampling Method: Stratified sampling (select 56 main cities and use quota sampling based on
the age and gender ratio)
Interview Method: Door-to-door Interview
Survey Period: June-August 2023
Sampling Error: With a confidence level of 95%, the sampling error is ± 2.14%
11. PART 2
Are consumers happy when they
return to work after the Chinese
New Year Holidays?
EOL x Macromill Weekly Index Asia Survey in Taiwan
Method: EOL Group - EOLembrain Online Member Survey
Effective sample size: 1,000, 20-59 years old
EOL Group Survey
Method: EOL Group - EOLembrain Online Member Survey
Effective sample size: 1,000, 20-59 years old
16. PART 3
Tracking Survey to New
Consuming Behaviors
• Survey to the usage ratio of new consuming behavior
• Consumer’s Hot Topics
EOL Group Survey
Method: EOL Group - EOLembrain Online Member Survey
Effective sample size: 1,000, 20-59 years old
19. EOL Group is outstanding in consumer
marketing research in Taiwan.
With rich expertise in consumer market
research, EOL Group has developed massive
databases and utilizes AI to deepen its
research, enabling it to grasp the real
changes in industries and consumers.
Companies in Taiwan Company in China
20. 36 years
96 thousand
household
1000M
200
thousand
Member of Macromill
Weekly index Asia
Annual Trend seminar
400
attendees
200
companies
E-ICP
Taiwan Consumption
Demands Research
Research to changes of consumption
trends, values and lifestyles
Big Data Research
Research on sales using data of
issued invoices
Research on word-of-mouth
among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend Seminar
21. EOL Consumer Research Team
Integrated
Platform
Teams and Experts
from Diverse Fields
Marketing Suggestion
Conquering the blind spots
E-ICP consumer profile for 36 years
The Online Survey Database with
200,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with practical experience composed
of Experts from fields including:
1.Trned Study 2.Communication
3.Brand Marketing
4.Consumer Behaviors
Precise database
Effective and feasible strategic proposals
Integrated marketing and communication
services could be offered using resources
of the Group
ABOUT US
Integrated Big
Database
Database of E-invoice Sales Volumes
Shopping Area Evaluation Analysis
Social Viewing and listening System
22. EOL Exclusive Research “Database of senior and silver-haired generation”
Door-to-door Senior and silver-haired generation survey in
Taiwan for 9 years.
The one and only research on the senior and silver-haired
generation in Taiwan for 9 years, includes various aspects such as
lifestyle, retirement, health conditions, concerns and cognition
related to aging, caregiving methods, home care equipment,
health supplements, etc.
For families, an in-depth understanding of the worries and cognition
of silver-haired groups can help provide better care for elderly family
members. For example, understanding home care equipment can
effectively enhance quality of life as well as ensure safety and comfort.
For businesses, accurate analysis of the senior and silver-haired
generation can help the industry in innovation, addressing consumer
concerns and pain points, and meeting real needs. Providing products
and services that "understand consumers better" can capture the
growing market opportunities presented by the silver-haired
generation.
Comprehensive exploration Senior silver-haired
generation research
Comparation
Largest Scale
Including hundreds of items
of survey
Having long-lasting period
Yearly survey from 2011
Highest efficiency
Getting data easily from E-
ICP
Largest cost-efficiency
Saving a large amount of
budget for market research
Analysis
Description of
lifestyle in all aspects
Trend analysis of
lifestyle
Consumer media
engagement analysis
Research on
consumer
considerations and
demands
Benefits
Steady expansion
into the market
Understanding
market demand gaps
Expanding user
group
Increasing product
usage rate
23. Services of EOL
E-ICP Lifestyle Database
AI Public Opinion Database
Real-time Online Surveys with
Real-name Authentication
Exclusive Five Major Database
Qualitative and Quantitative Project Research
Qualitative
Focus Group Interview
One-on-one Ind-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone Interview/
Interview at Households
Central Location Test (CLT)
Database for Sales Volumes from all Channels
EOL Social Viewing and listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Real Estate Land Prices and Building Valuations
Research of Shopping Area
Integrated Big Data Analysis Services
Customized Reports
Workshop for Creation of Business Opportunities
Consultancy Service for Brands and Trends
Trend Reports Looking for Solutions
E-invoice Database
Shopping Area Evaluation
Database
24. Thank You
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
※ Do not cite, distribute, reprint, copy, and/or reproduce any
and/or all parts of the data and/or figures in this Document without
prior consent of EOL
Amanda Li / VGM #806
Grace Su / Director #818
Casper Wang / Director #817
Email:amanda@isurvey.com.tw
Email:graceting@isurvey.com.tw
Email:casper@isurvey.com.tw
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