In his BlogWell Dallas presentation, AT&T's Senior Manager of Emerging Communications, Lee Diaz, explains how they activated employees as social advocates.
He goes into detail about how the launch of their AT&T Tribe program and its social hub helped employees share content immediately, make announcements, and more.
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Activating Employees as Social Advocates
1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
This presentation is from
BlogWell
Lee Diaz
socialmedia.org/blogwell
The AT&T social circle: Activating
employees as social advocates
Dallas
February 19, 2014
20. SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This presentation is from
BlogWell
Dallas
February 19, 2014
socialmedia.org/blogwell
socialmedia.org/blogwell