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SMC Panel: Integrating Social Media Marketing & SEO

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Daniel Riveong
Daniel Riveong

The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO. Examples are taken from GE, Lenovo, SlideShare, Farecast and many others Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.

Business
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Integrating SEO & Social Media Blurring Lines Between SEO &Social Media January 21, 2009 PRESENTATION ON
SEO & SOCIAL MEDIA ARE BUDDIES!
Social Media on the Search page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO & Social Media: Each Other’s Half ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Social Media fits with SEO Word of Mouth via Social Media helps build massive buzz and links from bloggers other social websites. Since buzz spreads virally, it is generally more scalable and cost-effective than traditional link building, which requires a one-on-one pitch to each website publisher.
HUH? THERE’S SOCIAL MEDIA IN MY SEO?
Search Results can overflow with Social Media Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You can use Social Media Websites to Rank for Tough Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Placing Content on Kaboodle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wedding Paper Diva’s “Linkbait” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Outreach for Farecast.com Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can I share my content? How do I optimize to make it searchable?
WHY SOCIAL MEDIA NEEDS SEO COLLABORATION
Missed Opportunity: GE’s Imagination Cubed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Missed Opportunity: Voices of the Olympic Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharing SEO Analytics with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY
The Three Take Aways ,[object Object],[object Object],[object Object],[object Object]
THE END. THANK YOU!
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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