Winning over Businesses : Strategies to get B2B UX RightTechved Consulting
Insights of this presentation:
1. Difference & Similarities of B2B &
2. B2C UX Strategies
3. Obstacles in attaining good B2B UX
4. Design strategies for better B2B Applications
5. Measuring the success of Enterprise UX
Marketing's Methods that Improve Retention & Experience Totango
From Customer Success Summit 2017 - Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud, discusses "Marketing's Methods That Improve Retention & Experience".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Winning over Businesses : Strategies to get B2B UX RightTechved Consulting
Insights of this presentation:
1. Difference & Similarities of B2B &
2. B2C UX Strategies
3. Obstacles in attaining good B2B UX
4. Design strategies for better B2B Applications
5. Measuring the success of Enterprise UX
Marketing's Methods that Improve Retention & Experience Totango
From Customer Success Summit 2017 - Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud, discusses "Marketing's Methods That Improve Retention & Experience".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
SERTAÇ YAY
Senior Manager in Fintech | Product Management | Card Issuing Expert
13 years in Financial Services & 7 years in Product Management
Berlin, Germany
sertacyay@gmail.com
ACHIEVEMENTS
• Launched a fully embedded Visa Debit Card & Cashback Program in Germany
• Implemented Customer Life Cycle Management for 17 million Cards in Turkey
• 14% Increase in Success Rate via implementing Smart Fraud Mechanism in payment gateway.
• Accelerated GTM in UAE for Mastercard Credit Card with the fastest 3 months in the market
WORK EXPERIENCE
Delivery Hero - Berlin, Germany
09/2022 – Present Senior Manager - Card Issuing
• Strategy Manager for Go-to-Market strategies, roll-out phases, communication channels, target customer selection, quarterly/yearly commercial planning, and customer acquisition funnel.
• Creating Customer Acquisition and Sustainable Growth playbooks for Delivery Hero brands around the world such as Talabat, PedidosYa, Foodpanda
• Improved acquisition funnel of Pedidosya Credit Card in Panama 3X growth in application completion
• Launched Talabat ADCB Credit Card in UAE (MENA)
Mercedes Pay - Berlin, Germany
06/2022 – 08/2022 Senior Product Manager - Bank Based Payments
• Creating product life cycle of bank-based payments and defining OKRs and creating a development plan
• Market Research for potential value propositions for Mercedes Pay through Bank Based Payments.
Grover - Berlin, Germany
02/2021 – 05/2022 Senior Product Manager - Card
• Lead product development for Grover's Payment Products with 10 people (4 FE Engineers, 2 BE Engineers, Test Engineer, UX Writer, UX Designer and Ass. PM). Managing associate Product Manager.
• Created Grover’s first Loyalty Program: Grover Cash (Cashback Program)
• Launched Grover Card in Germany with the partnership of Solarisbank and VISA
• Planned and implemented roll-out phases of the Grover Debit Card, including waiting list, customer segmentation, A/B test for banners and landing page, and customer re-targeting.
09/2021 – 03/2022 Growth Manager – Card
• Create strategy and roadmap to increase the awareness in Grover for Card
• 2x increase in Application Completion ratio for the card application funnel.
• 20% Growth in Monthly Active Cards users
• Created multichannel communication Canvas in Braze for Grover Card.
01/2020 – 02/2021 Product Manager - App & Card & Payment & Finance
• Launched Grover’s first APP in IOS and Android with React-Native with a team of three people.
• Lead product development for Grover's Payment Products with 8 people (4 different backlogs)
• Created an agile approach with proper backlog and scrum ceremonies.
• Doubled share of submitted order in App in 3 months Lead Grover's first embedded financial service: Grover Card
• Build and manage the relationship with different PSPs and TSPs. Implemented card token migration between PSPs
• Decreased the cost of the card acceptance by 20%
• Initiated a smart recurring payment plan to increa
Lindsey bohm 5 - PDF of LinkedIn Profile and Experiencelbohm
Overview of LinkedIn PDF downloaded via their archive feature to save any and all of your accomplishments should anyone ever want to take them away from you or you need to re-create an account due to computer programs running systems.
Senior management professional and consummate change agent with broad-based experience across diverse functions and industries, aligning stakeholders and business opportunities, driving growth, and leading teams with a strategic vision. Offering a bilingual multi-cultural background with more than 10 years of experience in Tech, Finanicial, Advertising, Telecommunication, Automotive and Defense industries. Excel at prioritization, business optimization, and creative problem solving.
More than 10 years of diversified Experience in Digital Marketing, Product development, Vendors/Agency management Reporting & Analysis has given me a deep customer insight into how creative and knowledgeable an individual is ought to be in all fields of industry. Hence, I can confidently say that I am a valuable asset for any Organization that I work for.
Customer-centricity is the new imperative, but most organizations are not prepared to transform the way they work to deliver a relevant, personalized customer experience at scale. Designed for those who have been exposed to Journey Mapping, this interactive workshop will share Accenture’s Customer Journey Management framework for guiding the omni-channel customer experience with agility and at scale. During the session you will assess your organization’s design, governance and operating model dimensions to identify capability gaps in delivering on your vision of customer-centricity.
In a working session you will prioritize the gaps in your organization’s capabilities to implement the Customer Journey Management framework. The workshop will help you visualize how to manage the dramatic increase in data, segments, content, collaboration, and compliance that come with high-fidelity journey mapping and omni-channel marketing. We will discuss your specific challenges, as well as real world examples of operating model innovations from companies across industries and levels of maturity. This session will help you prepare your company to identify and respond to customer experience opportunities with new levels of agility and scale.
Marketing professional with over fifteen years of progressive experience in digital marketing, interactive strategy and eCommerce. Accomplished at creative development, website operations, enterprise platform management, project management, and collaborating effectively with stakeholders, vendors and clients.
1. SERTAÇ YAY
Berlin Germany
+49 0176 417 61 524 sertacyay@gmail.com
SUMMARY
In 9 years of professional experience in payment systems and banking area. I
involved in both customer-centric roles such as Customer Life Cycle Manager
and technical roles such as Business Analyst and Product Manager in several
international companies.
EDUCATION
2005-2010 Koç University, Istanbul with Full Scholarship
BSc in Mathematics Ranked 1st
BA in Economics GPA: 3.70 /4.00 IELTS: 7,5
EXPERIENCES
2020 Jan Grover GmbH - Product Manager – APP & Payment & Card & Fin Ops.
I have relocated from Istanbul to Berlin for Grover to build Grover Card (Visa Debit Card)
• Launched Grover’s first APP in IOS and Android with React-Native with a team of three people
• Lead product development for Grover's Payment Products with 8 people
• Lead Grover’s first banking app and financial product : Grover Card
• Identify opportunities in customer pain points and design systems that drive key metrics
• Make thoughtful trade-offs among a diverse set of team and company priorities
• Write user stories and hypothesize detailed specifications
• Communicate product plans and results to engineers, leadership, and internal customers
2017 Dec – 2019 Dec Wirecard AG - Product Manager
In Istanbul, with best license coverage, Wirecard has three main e-payment solutions: Virtual POS, E-Wallet and DCB
As the product Manager of Wirecard, reporting directly to CEO and my responsibilities include:
• Create and Manage Product Development Life Cycle
• Manage backlog with 11 people in development team
• Go-to-market Strategy & Plan
• Create, Manage and Improve Bank and GSM Operator relationships and partnerships
• Manage P&L for each product
• Product Demo & Introduction Documents for Sales Team
• Business and Product Development for Customer which needs customization
• Web site content, web site ranking in search and SEO works in web site.
I have designed and launched below products in Turkey Market:
1) White Label E-Money Solution for B2B
2) Pay by Link / Pay by SMS
3) Digital Merchant Onboarding with Digital KYC
4) Smart Fraud Mechanism (%15 increase in conversation rate)
5) Developer Portal
2015 Dec – 2017 Oct Garanti Payment Systems (BBVA) Customer Life Cycle Manager of Cards
Leading customer life cycle management of both commercial and non-commercial credit cards with a team of three people.
• Improve Customer Experience on card application and delivery process
• Define and integrate customer segmentation
• Leading Early Engagement program of customers to activate newcomers
• Activation of customer and card
• Manage monthly revenue & profit on customer
• Develop and Integrate Churn and Early Churn Models
• Pro-active and re-active churn campaign programs
• Design, development and integration BTL campaigns and loyalty programs
• Leading BTL campaigns from data management to content & script management
2. • Working closely with IT teams to develop CRM solutions
2015 Dec – 2017 Jun BBVA (Garanti Payment Systems) – Marketing – Product Manager
Product Management of Payment Methods on Credit Cards - Skip Statement & Payment in Installment
• Channel and P&L Management
• Customer Segmentation and Modelling for the product
• Channel Management / Channel Optimization
• Regulatory or Efficiency Improvement on back-end service and usage of product
• Front-end development with IT teams to make better Customer Experience
• Product Positioning
• Customer & channel-based pricing
2015 June – Nov Delivery Hero (yemeksepeti.com) - E-Wallet Product Manager
Yemeksepeti.com, which is the leader of online food delivery market in Turkey, wanted to lunch new payment
method. Both Corporate Wallet and Personal Wallet of Yemeksepeti led and built by me.
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by ongoing
visits to customers and non-customers.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product.
2012 Dec-2015 May BBVA (Garanti Payment Systems) – Marketing Specialist
As a specialist in the team, in general I have learnt and improved my Campaign Management skills from data
preparation to E-mail design, from campaign structure (multiple spending, total spending, e.g.) to defining target customer.
• Customer Life Cycle Management, Customer Segmentation, Customer Data Analysis
• BTL Campaign Management
• Customer Selection for Marketing Activities and the evaluation of their performance (Inserts, SMS, E-mail, Direct
Marketing, Call Center Operation, One to One marketing)
• Determine target segments and design campaign with CRM tools to increase overall activity rates and spend levels of
customers.
• Expansion feasibility studies and customer potential analysis
• Project Application of Regulatory Changes
• Forecasting and reporting marketing budget and P&L
2011 Mar-2012 Nov Accenture Consultancy - Financial Services - Technical Business Analyst
• Identifying client’s core business processes
• Software Development Life Cycle
• Business Process Design , Functional Design of Software
• Test Planning, Preparation, and Execution
• Leading Change Request Management
SKILLS
Languages English (Advanced)
Tools & Programs JIRA, Confluence, Slack, MSSQL, Asana, SAS, MS Office – Access, Word, Excel,
PowerPoint, SQL, Business Objects, SPSS , MatLab,
PAPERS
• “Financial Crisis of 2007: Roles of CDOs, CDSs and Subprime Mortgages”
• “Constructing a Scorecard by Using Logistic Regression”
SOCIAL
TURKEY GOT TALENT 2013 - Finalist
World Universities Debate Championship 2009 / Organization Team Member
Drummer in several bands since 2005
Instagram & Youtube Vlogger
Wedding Dance Trainer
Drummer