3. Macro Overview
5.2%GDP Growth 2018 - 2025
Average
Rising
Middle
Class
$2tn +
GDP
6-8%
yoy
650m
18’
700m
30’
300m+
MAC
Ave
Age
29y
53%
Urban
195
Internet
Users
58%
Connected
SOUTH EAST ASIA
Market Opportunity
Consumption
5. S.E. ASIA NOW
S.E. ASIA | 2018
TAM | SAM | SOM
TAC 325m
TAM 8bn
SAM
User 82m
$2bn
SOM
User 800k
$20m
TAC 65m
TAM
$1.6bn
SAM
User 26m
$650m
SOM
User 260k
$6.5m
S.E. ASIA PERSONAL
LOANS MARKET
S.E. ASIA CREDIT CARDS
6. S.E Asia Personal Loans Potential
S.E ASIA 2025 | 2030
TAM | SAM | SOM
TAC 475m
TAM $14bn
SAM
User 157m
$4.7bn
SOM
User 7.8m
$235m
TAC 525m
TAM $18bn
SAM
User 262m
$9bn
SOM
User 26m
$920m
2025 2030
7. S.E Asia Credit Card Potential
S.E ASIA 2025 | 2030
TAM | SAM | SOM
TAC 170m
TAM $5.1bn
SAM
User 85m
$2.6bn
SOM
User 4.2m
$128m
TAC 210m
TAM
$7.3bn
SAM
User 158m
$5.5bn
SOM
User 16m
$550m
2025 2030
9. INDONESIA NOW
INDONESIA 2018
TAM | SAM | SOM
TAC 104m
TAM $2.6bn
SAM
User 20m
$520m
SOM
User 78k
$1.8m
TAC 13m
TAM
$325bn
SAM
User 4,6m
$113m
SOM
User 46k
$1.1m
PERSONAL LOANS
MARKET
CREDIT CARDS
10. INDONESIA Personal Loans Potential
INDONESIA 2025 | 2030
TAM | SAM | SOM
TAC 475m
TAM $14bn
SAM
User 157m
$4.7bn
SOM
User 7.8m
$235m
TAC 525m
TAM $18bn
SAM
User 262m
$9bn
SOM
User 26m
$920m
2025 2030
11. INDONESIA Credit Card Potential
INDONESIA 2025 | 2030
TAM | SAM | SOM
TAC 42m
TAM
$1.2bn
SAM
User 21m
$630m
SOM
User 1m
$31m
TAC 75m
TAM
$2.6bn
SAM
User 45m
$1.6bn
SOM
User 4.5m
$157m
2025 2030
12. CATALYSTS
FAST TRACK
Growing
MAC
Alt. FinS.E. ASIA
INDO
Digital
Shift
No Branch
Banking
i.e.
Janius
Shariah
Finance
Increase
in no. of
Suppliers
(P2P,
Micro)
Increase
Cashless
Profitable
Banking
Sector
NIM
Relaxed
Regulation
+ Credit
Bureau
Consumption
Economy
14. Digital payment ecosystems
WHY NOW
S.E. ASIA NEW ENTRANTS
High Consumption
$2.9tn > $5tn
Search before buy
Digitalization
Increasing MAC Differentiated Value Prop
Tighter Market Segmentation
(Harnessing Data)
Compelling Digital Offering
Potential Synergies
Know How
Industry Verticals
Telco. UTIL. Ins.
$5tn
BFSI
$200bn
E.com
Strong
26. APPENDIX
Indonesia is home to some of the most profitable and fastest growing banks in the world, with industry average
NIMs of 5.7%2 and CAGR loan growth of 15%2 between 2011 and 2016. Bank Central Asia (“BCA”) became the
most valuable bank in ASEAN by market capitalization in May 20173, and Bank Rakyat Indonesia (“BRI”) had the
highest Return on Capital (“ROC”) (49.46%) and Return on Assets (“ROA”) (4.46%) of any major bank in ASEAN in
20154.