In this presentation, with an introduction to Iran and its agriculture, we explore the opportunities in Saffron and Dates Markets and the opportunities exist for companies to order these products directly from Iran which would be beneficial for Both Sides.

1. Golden Threads & Sweet
Delights:
Unveiling the Lucrative World of Iranian SAFFRON and DATES
Presented by:
Reza Seifollahy
Business Development
Consultant

2. About Iran:
• Iran, also known as
Persia and officially the
Islamic Republic
of Iran (IRI), is a country
located at the crossroads
of West, Central and
South Asia.
• Iran boasts a rich history,
diverse resources, and a
strategic geographical
location that holds
immense potential for its
global trade landscape.

3. Iranian Economy
Although Iran economy
known as Oil industrial
country, there are a wide
range of food and
agricultural, Industrial
and technological
products available to
present to world
markets.

4. Iran at a glance:
• Area: 1,648,195 square kilometers
• Population: 88,860,005 people
• Capital: Tehran
• Official language: Farsi (Persian)
• Industrial parks: 824
• Science & Technology parks: 54
• Technology incubators: 264
• High-tech companies: 9620
• Industrial companies: 30400
• 2023 GDP: 368 billion USD
• The export in 2023: 81 billion USD
• The import in 2023: 59 billion USD
Iran is the biggest
economy which is not
fully open to the
world yet.

5. Trade Statistics:

6. Agriculture and Food industry
in Iran

7. Forests and Lands:
Agricultural land
470,670 (sq. km)
Forest area
107,656.3 (sq. km)

8. Iran’s Agricultural Trade
Iran exported a total of 2.888 billion USD worth of agricultural goods in 2021
China (477 million USD)
United Arab Emirates (266 million USD)
Germany (243 million USD)
Turkey (225 million USD)
India (223 million USD)

9. Destination of Iran's Exports of Agricultural
Goods in 2021

10. Agricultural Production and Trade
of Iran
2021
2015
2010
Selected Indicators
11.0
10.1
8.1
Share of Agriculture, Forestry and Fishing
Value Added In Total GDP (USD 2015 prices)
(PERCENT)
China (16.53%),
United Arab Emirates (9.24%),
Germany (8.43%)
Export Value
Top 3 Trade Partners
Brazil (22.30%),
United Arab Emirates (11.15%),
India (10.85%)
Import Value
122,702,354
45,087,918
33,073,822
Gross Agriculture Production Value
(current thousand USD)

11. Global Rank of Iran in Export of the
Agricultural Products
Global Rank of Iran in Export
Product
2022
2021
2020
3rd
3rd
1st
Fresh or Dried
Dates
1st
1st
1st
Saffron
2nd
2nd
2nd
Fresh or dried
pistachios
14th
14th
12th
Caviar
3rd
3rd
2nd
Dried Grapes

12. Golden Threads &
Sweet Delights

13. Iranian Saffron

14. Types of Iranian Saffron
• Saffron boasts a surprisingly wide
range of applications, extending far
beyond its culinary fame.
• As the industry flourishes, new uses
continue to emerge.
• From its starring role in food and
beverages to its growing presence in
dietary supplements, pharmaceuticals,
personal care, and cosmetics, saffron's
versatility is truly remarkable.

15. Saffron

16. Iranian Saffron vs. the other Producers
Color
Power
Appearance
Quality &
Cultivation

17. Saffron Production in Iran
Iranian saffron isn't just another pretty spice; it reigns
supreme in the global market.
why
Iranian
Saffron?
Knowledge
Experience
Saffron
Corms
Climate
Soil

18. Iran's Saffron Production Soars:

19. The Future of Saffron in the Global Market
• The global saffron market is poised for a vast expansion,
with a projected value of USD 693.3 million by 2032.

20. The global saffron market's anticipated growth is
driven by several key factors:
Soaring Interest in Health Benefits
Culinary Artistry
A Spirit of Culinary Exploration
Expanding Food & Beverage Landscape

21. As the saffron market continues its
upward trajectory, several exciting
opportunities are emerging:
Indoor Farming Revolution
Diversifying the Saffron Experience
Sustainable Packaging Solutions

22. When?

23. Where?

24. How Much?
You must be aware that
when and where is the
best time to get the price
and contract!

25. Who?

26. Iranian Dates
Iran's capabilities in the international dates market are
significant, with the country being one of the largest producers
and exporters of dates in the world.
Iranian dates are in high demand due to their superior taste and
texture, as well as their versatility in culinary applications.
Iran boasts an impressive 54 native date varieties listed in its
national registry, each offering a distinct flavor profile and
nutritional value.

27. Types of Iranian Dates
• Iran boasts an impressive 54 native date varieties listed in
its national registry, each offering a distinct flavor profile
and nutritional value.
• This incredible biodiversity allows Iran to cater to a wide
range of consumer preferences within the healthy food
market.

28. Main Dates varieties
Main
Dates
Types
B
E
C
D
A
Mazafati
Kabkab
Estameran
Zahidi Piarom

29. Estameran Dates
Kabkab Dates Mazafati Dates
Zahidi Dates Piarom Dates

30. Export of Iranian Dates
1.16
1.67
2.29
0.00
0.50
1.00
1.50
2.00
2.50
2012 2017 2022
Billion USD

31. The Quantity Exported from Iran
2018 to 2022

32. Projected Growth of the Global
Dates Market

33. When?

34. Where?

35. Where?
Shahany, Zahidi, Kabkab Piarom

36. Where?
Estameran Kabkab

37. Where?
Mazafati, Mazafati,
Mordasang Mazafati, Rabbi

38. How Much?
You must be aware that
when and where is the
best time to get the price
and contract!

39. Who?

40. Prepared Reports:
Beyond Potential:
The Realities
and Future of
Iran's Saffron
Industry
The Realities
and Future of
Iran's Date
Industry

41. Meeting and Greeting Etiquette
• When meeting someone in a business or
official context always shake hands.
• As a male you should Consider women
normally do not shake hand with men, so
simply nod your head and smile.
• Placing your hand on your heart is a nice touch.

42. Meeting and Greeting Etiquette
• The most common greeting in Iran is 'salam’
reply is the same.
• When departing, Iranians will generally usually
use, 'khoda-hafez' (may God preserve you).
• When doing business in Iran, stick to
formalities. Once a relationship has been
established your Iranian counterpart will quickly
start to address you with your first name.

43. Meeting and Greeting Etiquette
• Men are addressed with 'agha' proceeded by
the surname. So, Alan Jones will be 'Agha-ye
Jones'. With women you would use 'khanoom'.
So, Samantha Jones will be 'khanoom-e Jones'.
Professionals with titles will be addressed
similarly, for example, 'Doctor Jones'.

44. Dress and What to Wear
• Most Iranian officials and business people wear
clothing comprising of trousers, shirt and
jacket. Many officials will be seen with
collarless shirts. Ties are very uncommon.
• As a male you would be expected to be smart
and conservative. A suit is standard although
wearing a tie is not necessary.
• About Women!

45. Business meetings
• If you plan on doing business in Iran
appointments should be made in advance both
via telephone and in writing. Prior to arriving in
Iran telephone again just to confirm time and
place.
• Business hours are Saturday to Thursday 9 a.m.
- 5 p.m. Lunch is usually an hour at around 1
p.m. Friday is a holiday. No business will take
place so either try and avoid it or ensure you
can use it to see some of Iran.

46. Business meetings
• There are a few key times to avoid in Iran. No-
Rooz is the major holiday for Iranians. Although
its roots are in Zoroastrianism, this New Year
celebration is an integral part of Iranian culture.
All offices, businesses, shops, etc will close for
2-3 weeks.
• Other times to avoid doing business are
Ramazan (the month of fasting), Eid-e Fetr
(festival celebrating the end of Ramazan), Eid-e
Ghurban (celebrating the end of the pilgrimage)
and Ashura (the tenth day of Muharram).

47. Punctuality
• Punctuality in Iran is rare. However, it will be
expected of you. If you are doing business with
government officials in Iran be prepared to be
kept waiting.
• The administration and bureaucracy in Iran can
be chaotic, meaning that officials may need to
address an important issue before seeing you.
• Be patient and courteous. If you like tea, do not
be afraid to ask for lots of it!

48. Opening a meeting &
Interpreters
• Although many Iranians in business and in the
higher levels of government will have a good
understanding of English, it is best to arrange
for your own interpreter to accompany you.
• At the beginning of any meeting engage in
niceties and ask after people's health, families,
work, etc.
• Wait for your counterpart to initiate the
change in conversation to business matters.

49. Tips on
negotiating in Iran:
• Before doing business in
Iran appreciate this: Your
success is defined by your
aptitude to build effective
personal relationships
combined with a clearly
outlined and well
presented proposal.

50. Tips on
negotiating in Iran:
• Business is personal in
Iran.
• Many businesses are
family owned and run.
• Even within
government, officials
usually work within
networks of friends and
associates.

51. Negotiating in Iran:
• If you have influential
friends in Iran, do not be
afraid to call in favours.
• Just be prepared to re-
pay them in the future.
• This is all part of doing
business in Iran.

52. Building a relationship with your
Iranian counterpart(s) is critical.
The first meeting should be solely focused on getting to
know each other.
Once a relationship has been established you can safely
move on to business matters.
Iranians are astute business people. They enjoy haggling
and getting concessions so be prepared for long
negotiations.

53. Decision making can be slow
• It is most likely that you will meet and negotiate
with less senior members of a family or state
department first.
• Once you are seen as trustworthy you will then
move on to meet more senior members.

54. Decision making can be slow
• Implementing decisions are just as slow.
• Iran's red tape and layered bureaucracy means a
lot of waiting.
• Applying pressure in a non-confrontational
way can help speed matters up although
the most effective way to do so is to use
people of influence to help you.

55. Get Advice
It facilitate your success in doing business in Iran!
By your request, training course on
“Negotiating in Iran”
Could be helpful!

56. Time
Date
Subject
13:00 - 15:00 GMT
April 2nd
Golden Threads and Sweet Delights: Unveiling the
Lucrative World of Iranian SAFFRON and DATES
13:00 - 15:00 GMT
April 3rd
Taste of Excellence: Unveiling Iran's Finest - CAVIAR,
PISTACHIOS, and RAISINS
13:00 - 15:00 GMT
April 8th
Health Horizons: Unveiling Iran's MEDICAL DEVICES &
Thriving HEALTH TOURISM
13:00 - 15:00 GMT
April 9th
Unveiling the Healthcare Industry: Achievements in Iran's
MEDICINE, HERBAL MEDICINE & BIOTECHNOLOGY
13:00 - 15:00 GMT
April 4th
Your Essential GUIDE to IRAN EXPO 2024
Demystifying Your Experience as an International Guest
11:00 - 13:00 GMT
April 14th
08:00 - 10:00 GMT
April 19th
15:00 - 17:00 GMT
April 23rd
IRAN EXPO 2024 Webinars
Registration: www.iranexpofair.com/home/webinar#

57. Thank you for your
kind attention!
Reza Seifollahy
r.seifollahy@gmail.com