Join us on location as Rich Harrington walks through the necessary steps to ensure that you run a successful Facebook Live event and avoid technical hiccups.   You’ll learn how to produce and direct live events on Facebook.  You’ll know all the benefits of Facebook Live, as well as how to schedule and promote a Facebook Live event.  You’ll see technical workflows from minimal gear to multi-camera setups. The many different ways to go live Scheduling your Facebook Live event Boosting an event with sponsored posts Using Facebook Live from a phone or tablet Using Facebook Live with a web browser and computer Using multiple cameras with Facebook Live Strategies for after the event

2. Session Agenda
● The many different ways to go live
● Scheduling your Facebook Live event
● Boosting an event with sponsored posts
● Using Facebook Live from a phone or tablet
● Using Facebook Live with a web browser and computer
● Using multiple cameras with Facebook Live
● Strategies for after the event

3. Running Successful
Facebook Live Events
How to go live and not screw it up
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
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rhedpixel

4. Description
Join us on location as Rich Harrington walks through the
necessary steps to ensure that you run a successful
Facebook Live event and avoid technical hiccups. You’ll
learn how to produce and direct live events on Facebook.
You’ll know all the benefits of Facebook Live, as well as how
to schedule and promote a Facebook Live event. You’ll see
technical workflows from minimal gear to multi-camera
setups.

10. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I'm also a husband & father

11. Vital Statistics
• Author 40+ Books
• Author 200+ Video Courses
• Publisher of Photofocus & ThinkTAP Learn
• Conference Speaker
• Business Owner
• Photographer

13. Past Projects
• America Online
• American Diabetes
Association
• American Israel Public
Affairs Committee
• American Red Cross
• Apple
• Children's National
Medical Center
• Department of Veterans
Administration
• Drobo
• Federal
Communications
Commission
• Google
• lynda.com
• Microsoft
• Skylum
• Smithsonian Institute
• Under Armour
• US Air Force

14. Advisory and Consultant Projects
• Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball Network
• NASCAR
• Turner Networks
• Technology
• Adobe Creative Cloud
Advisory Board
• Apple
• Athentech
• Pearson Education
• Skylum Software

15. linkedin.com/in/richardharrington

16. Suggested Equipment and Gear

17. Facebook Live from a Phone or
Tablet
• Smartphone
• Tablet
• Facebook Native App
• Tripod or Stabilizer
• Microphone

18. Facebook Live with a Web Browser
and Computer
• Desktop computer
• Laptop computer
• Web camera
• Microphone
• Ethernet connection

19. Multicamera Facebook Live
• Multiple cameras
• Video interface
• Switching software or hardware
• Ethernet connection

20. What is Facebook Live?

27. Add Communities

28. http://www.urlgoeshere.com
Title Text

29. http://www.urlgoeshere.com
Title Text

30. http://www.urlgoeshere.com
Title Text

31. http://www.urlgoeshere.com
Title Text

32. The Benefits of Facebook Live

33. The Benefits of
Facebook Live
• Connect with customers and clients
• Reach a broader audience
• Real-time interaction
• Behind the scenes access
• Control over access

34. Facebook Live and Personal Pages

35. Facebook Live and Business Pages

36. Going Live On-Demand

37. Going Live On-Demand
• If possible pre-announce
• Have an outline
• Check internet connection
• Check battery level
• Is it safe?

38. Scheduling a Facebook Live Event

39. Creating Events
• Go to the Events tab on the left side of your home page
• Click Create Event in the upper-right corner of the page
• Enter details
• Start to invite friends and promote
• Events support live video

40. Using Business Manager to Schedule a Live Video

41. Promoting the Event in Advance Organically

42. Promoting the Event in Advance
Organically
• Mailing list integration
• Social connections
• Shareable links
• Newsletters and email invites
• 2—4 week lead time when possible

43. Boosting an Event in Advance with Sponsored Posts

44. A Checklist Before Going Live

45. • Make sure content is organized
• Send out last-minute reminders and social media posts
• Check your Internet connection
• Verify a Plan B connection
• Remove any distractions
A Checklist Before Going Live

46. • Check your cables
• Clean lens of camera
• Run through slides and demo assets
• Setup a monitoring station
• Create a document with all links needed
• Have a backup computer standing by
A Checklist Before Going Live

47. A Checklist Before Going Live
• Have a glass of water nearby
• Eat a small meal
• Take any bio steps needed
• Relax for 15 minutes before starting
• Login 15-30 minutes early
• Start a backup recording

48. Monitoring on a
Second Computer
• Never watch on same computer as presenting
• Load a stream to see what audience sees
• Be sure to mute the volume to avoid an echo loop
• Have headphones plugged in so you can do a test listen

49. Planning for Audience Participation

50. Planning for Audience Participation
• Registration polls
• Social media pre-conversations
• Unanswered questions from last event
• Live polls & surveys
• Backchannel/Twitter
• Chat pod (with moderator)
• Q&A (text or call-in)

51. Inviting Attendees to the Live Event

52. Inviting Attendees to the Webinar
• Mailing list integration
• Social connections
• Shareable links
• Newsletters and email invites
• 2—4 week lead time when possible

53. Setting up a Computer for Facebook Live

54. Screen Resolution Choices
• 16:9 (1.77:1)
• 1280×720, 1366×768, and 1920×1080 displays
• Became standard in 2010
• 4K Resolution
• Gaining in popularity
• Digital Cinema Initiatives is 4096×2160 (1.9:1)
• Ultra High Definition is 3840x2160 (1.77:1)

55. Screen Resolution Choices
• Think about the viewing audience
• The rise in online video makes 16:9 most popular
• Some software platforms only support specific
resolutions
• Consider recording options and future playback

57. Minimizing Data Transfer
• Turn off syncing software
• Cloud storage
• Photo streams
• Turn off data transfers
• Network copies
• Stop downloads/uploads

58. Minimizing Data Transfer
• Check for activity on network
• Is a dedicated line an option?
• Reduce number of connected devices
• Check Activity Monitor on a Mac
• Check Resource Monitor and Task Manager on a PC

59. Removing Distractions and
Embarrassment
• Computer
• Hide clock
• Clear desktop
• Minimize desktop pattern
• Hide dock/taskbar
• Cleanup shortcuts
• Dedicated user

60. Removing Distractions and
Embarrassment
• Web Browser
• Clear history
• Remove cache
• Hide unused tabs
• Hide favorites/bookmarks

61. Removing Distractions and
Embarrassment
• Physical location
• Remove distractions on desk/walls
• Consider privacy screen
• Simplify wardrobe
• Alert others to recording/broadcasting status

62. Internet Connection Options
• Ethernet
• Generally the fastest connection
• Less prone to interference
• Wi-Fi
• Ubiquitous, but has many potential issues
• Cellular
• Should be seen as a backup

64. Connection Speed
• Minimum bandwidth required
• Outbound 300 kbps
• Inbound 300 kbps
• Ideal bandwidth
• Outbound 3.2 mbps
• Inbound 2.6 mbps

65. Reducing Audio Interference
• Remove cellphone from area
• Disable cell reception
• Avoid microphones crossing power cables
• Turn off connected drives and extra devices
• Fans/AC/mechanical

66. Live Streaming Tools

67. Live Streaming Tools
• OBS Studio
• Mac, PC & Linux, Free, Open Source
• https://obsproject.com/
• Wirecast
• Mac & PC, from $495
• https://www.telestream.net/wirecast/

68. http://www.urlgoeshere.com
Title Text

71. Live Streaming Tools
• mimoLive
• Mac only - $199/year for personal use, from $699/year for commercial
• https://boinx.com/mimolive/
• Lightstream
• web app, currently free
• https://www.golightstream.com/facebook/

72. Live Streaming Tools
• Ecamm Live
• Mac only, $29.95
• http://www.ecamm.com/mac/ecammlive/
• BeLive
• FREE, web app with guests and multiple camera angles
• https://belive.tv

73. Live Streaming Tools
• BlueJeans onSocial
• Web app - initial price $39.95/mth for live meetings with up to 25 guests and live
streaming to Facebook
• https://www.bluejeans.com/onsocial
• Zoom
• Mac & PC - Facebook integration on paid version with Webinar bolt-on - from
$14.99+$40/month upwards
• www.zoom.us

74. Web Presenter Setup

75. Plugging in Power
• To supply power, plug a standard IEC power cable into
your Blackmagic Web Presenter’s power input on the
rear panel.
• When powered, the status indicator at the bottom right
corner of your Web Presenter’s front panel will illuminate.

76. SDI PGM OUT
STEREO IN
L
USB WEB CAM
HDMI LOOP OUT
R
HDMI IN
SDI IN SDI LOOPOUT
LINE/MIC IN ANALOG AUDIO IN

78. Plugging in Video
• Next, plug your source video into the Blackmagic Web
Presenter’s SDI or HDMI video inputs.
• There are both loop SDI and loop HDMI outputs and you
can use these outputs if you want to connect Web
Presenter in line with a video connection to other
equipment.
• For example, you could loop the SDI output to a deck or
monitor or you could connect Web Presenter in between
a computer’s HDMI output and the HDMI input of a video
projector.

79. Plugging in Video
• There is also a program SDI output and this will output
video after the SDI and HDMI switch, but before the
down conversion to 720p video.
• This SDI program output is the same resolution as the
video inputs, so is perfect for connecting to a deck for
master recording.

80. Plugging in Video
• Blackmagic Web Presenter supports 12G-SDI and will
automatically switch between SD, HD and Ultra HD all the
way up to 2160p60 when the video input changes.
• You can input virtually any video signal and it will convert
the signal to 720p video for the USB video, which is both
high quality but also very low data rate for streaming video.
• What this means is you can do your production in higher
resolution 1080 HD or Ultra HD but the web presenter will
take care of lowering the resolution and frame rate for you,
all within the single unit.

81. SDI PGM OUT
STEREO IN
L
USB WEB CAM
HDMI LOOP OUT
R
HDMI IN
SDI IN SDI LOOPOUT
LINE/MIC IN ANALOG AUDIO IN

82. Plugging in Audio
• The SDI and HDMI inputs include audio, however there
are also 2 additional analog audio inputs.
• The XLR audio input is a mono input that lets you plug in
microphones. It’s a single channel mono input because
microphones are mono and when you connect to this
balanced XLR audio input the audio will be sent to both
left and right audio channels internally.

83. Plugging in Audio
• The second analog audio input is a HiFi input using RCA
connectors.
• This input is good for computer audio or audio from a
music source such as smartphone, music player, audio
mixer or even a CD player.

84. Plugging in Audio
• All audio sources will be connected to an internal stereo
audio mixer and all blended together.
• If you don’t want audio to be included from any specific
audio source, then please ensure you disconnect the
analog audio sources, or turn down audio from HDMI
sources such as computers.
• Otherwise any audio on any of the inputs will be blended
together and sent to the USB audio output.

85. Reducing Audio Interference
• Remove cellphone from area
• Disable cell reception
• Avoid microphones crossing power cables
• Turn off connected drives and extra devices

86. SDI PGM OUT
STEREO IN
L
USB WEB CAM
HDMI LOOP OUT
R
HDMI IN
SDI IN SDI LOOPOUT
LINE/MIC IN ANALOG AUDIO IN

87. Connecting to your Computer
• Now that you have plugged in your video and audio
sources, connect your Blackmagic
• Web Presenter to your computer via its USB port. Your
computer will instantly recognize the unit as a USB
webcam source.

88. UltraStudio
Mini
Recorder
Ultra small pocket sized
Thunderbolt powered
recording from SDI and
HDMI.

89. ATEM Mini &
Mini Pro
A low cost, multi camera,
live production with
advanced
broadcast features

90. Holding a Rehearsal

92. Testing Picture and Sound
• Check all cables
• Ensure adequate lighting
• Do a test recording
• Perform a test stream
• Watch test on a second computer
• Watch test on a mobile device

93. Holding a Rehearsal Event
• Plays and musicals hold rehearsals
• A rehearsal fulfills multiple needs
• Content issues
• Technical issues
• Host issues
• Experienced presenters can simply do a walk-through
• Avoid sounding over-rehearsed

94. Going Live

95. Monitoring on a Second Computer
• Never watch on same computer as presenting
• Load a stream to see what audience sees
• Be sure to mute the volume to avoid an echo loop
• Have headphones plugged in so you can do a test listen

96. A Checklist Before Going Live
• Make sure content is organized
• Send out last-minute reminders and social media posts
• Check your Internet connection
• Verify a Plan B connection
• Remove any distractions

97. A Checklist Before Going Live
• Check your cables
• Clean lens of camera
• Run through slides and demo assets
• Setup a monitoring station
• Create a document with all links needed
• Have a backup computer standing by

98. A Checklist Before Going Live
• Have a glass of water nearby
• Eat a small meal
• Take any bio steps needed
• Relax for 15 minutes before starting
• Login 15-30 minutes early
• Start a backup recording

100. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
Photofocus.com
vimeo.com/rhedpixel

105. Two Free Classes | http://bit.ly/ttlmax2free

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