Presentation I gave at Socon2011 on 20 Oct 2011

1. Building Europe's Leading Consumer
Review & Recommendations Site
Richard Dennys
Chief Marketing Officer
@Qype_CMO 1

2. 2

3. Almost 1 million people per day visit Qype …
A new user joins the Qype user community
every 30 seconds
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4. We have 12 million listed points of interest
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5. 800,000 places and businesses in 880 categories have
been reviewed
300,000 businesses have claimed their listing and
engaged on Qype
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6. In nearly 150,000 locations from Aarborg To Zurich.
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7. We launched Qype Mobile 30 months ago
A year ago 10% of user content from mobile devices
Now its over 30%
We’re driving for 100%
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8. Overall we have collected over 5 million reviews,
comments, photos and check-ins
…In 12 different languages
making us Europe’s largest and most
influential local review networks.
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9. 5m
Photos Comments Reviews
We’re getting louder…
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10. PL Users
BR Users
IE Users
CH Users
AT Users
IT Users
ES Users
FR Users
UK Users
DE Users
…and Stronger…
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11. And we’re still learning and growing….!
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12. While remaining alert and nimble
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13. Online Communities & Social Media
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14. Planet Earth is a busy place
We all have different objectives
& agendas
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15. We live in a complex commercial ecosystem
A co-existence of endless broad common
interest groups and narrow niches
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16. And even the most seemingly
homogenous communities
Harbour endless types and points of difference
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17. Human Beings will always ask….
……What’s In It For Me ???
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18. usually combining a mix of self-interest…
…and common values…
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19. So, how have we done it & where are we going?
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20. We took a Problem, A Good Idea…
…A big crowd of people…
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21. We added a Search Tool…
…A recommendation engine..
And mixed them all together…
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22. We added some incentives…
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23. …and made it easier for people to
access.
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24. As well as taking our digital brand to the
world…
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25. ..So the whole World tells each other
about Qype..
…and then Everyone wins!
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26. It’s hard to get it right…
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27. …but not for Qype…
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29. The Power of Qype and QypeDeals
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30. New Mobile Innovations
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31. Arc of Consumption
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32. So get the basics right, and reap the rewards..
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33. ..but never stop listening and learning..
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34. “…And Remember…
“…The Internet Has Only Just Begun..”
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35. @Qype_CMO
de.linkedin.com/in/richarddennys
Questions 35