Research - Women's Jeans in Colombia (Feb-24).pdf

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The average list price of a woman's jean in Colombia is COP $182,464 (USD 46.50), and the average discount is 20%, so Colombian women pay on average COP $146,005 (USD 37.21) for their jeans. This study is the starting point for any pricing strategy that involves this type of product. The data were collected on February 9th, 2024, in 5 of the most important marketplaces in Colombia, and show the state of the competition and the most important price segments.

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Research - Women's Jeans in Colombia (Feb-24).pdf

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