Thousands of renters across the country were asked to rank ten elements of an online review in order of importance. Host, Carla Alicea, and featured guest, Lia Nichole Smith, to dicuss the data to determine what makes an online review most valuable to your renters when it comes to standing out from the competition and securing the lease.

7. Which of the top three elements of an online review do you
think is MOST helpful to renters when searching for an
apartment?
ⓘ Start presenting to display the poll results on this slide.

11. Which of these elements of an online review do you
think is the LEAST helpful to renters looking for an
apartment?
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15. 4.5 is the minimum average star rating a community must have
for renters to consider living there.
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17. 15% of renters admitted to actively filtering for and reading
negative reviews during their most recent apartment search.
ⓘ Start presenting to display the poll results on this slide.