The ongoing pandemic has created a huge opportunity for innovation as healthcare companies race to solve complex challenges, streamline processes, and provide better patient experiences through new technology solutions. But this window of opportunity won’t be open forever. The ability to innovate rapidly and execute at scale is essential for success. In this webinar, we explore how healthcare companies can leverage the Salesforce platform to build quickly & securely, get to market fast, and gain competitive advantage in today’s pandemic-fueled technology-first landscape. In this webinar, you’ll learn: How to avoid some of the blockers healthcare companies face to innovate and get to market The benefits and advantages you can gain from building on Salesforce -- and the risks you take if you choose to build from scratch How healthcare partners are leveraging the Salesforce platform to accelerate transformation from build to launch and beyond

2. Today’s Speakers:
Sean Hogan
CRO
CodeScience
Alix Douglas
VP, Strategic ISV Partnerships
Salesforce

3. ● Introductions
● Healthcare | Life Sciences Verticals
● Why ISVs are building on Salesforce platform
● ISVs leveraging the Salesforce platform to accelerate transformation
○ Payer
○ Provider
○ Pharma
● Gaps & Opportunity
● Key Takeaways
● Q&A
Agenda

4. Introductions

5. Who is CodeScience?
● We help businesses succeed on the
Salesforce AppExchange
● Founding partner of the Salesforce Product
Development Outsourcer (PDO) Program
since 2008
● Named first (and still the only) Master PDO
in 2017

6. About CodeScience

7. Client success: 10% of the AppExchange

8. Vertafore acquired by Roper Technologies
in 2020 for $5.4B
Salesforce-based Exits
$1B+ Acquisitions of AppExchange
companies
(non-Salesforce):
Saba Software acquired by Cornerstone
OnDemand in 2020 for $1.4B
Gainsight acquired by Vista Equity Partners
in 2020 for $1.1B
SDL acquired by RWS Group in 2020
for £809M
Vlocity acquired by Salesforce in 2020
for $1.3B
Slack acquired by Salesforce in 2020
for $27.7B
Tableau acquired by Salesforce in 2019
for $15.7B
$1B+ AppExchange companies
acquired by Salesforce:
nCino NASDAQ in 2020 at $3.8B
valuation now $5.8B
Zoominfo listed on NASDAQ
in 2020 at $8.3B
AppExchange
IPOs
Vertex listed on NASDAQ
in 2020 at $2.7B
Veeva listed on NYSE in 2013 at
$2.4B now $50B

9. Welcome Alix:
Alix Douglas
VP, Strategic ISV Partnerships
Salesforce

10. Healthcare &
Life Sciences

11. Why -
Platform
Why -
Health Cloud

12. ISVs Accelerating
Transformation

13. ISV spotlight: Payer
Use Case: Amerihealth Caritas use of V12 Network

14. ISV spotlight: Provider
Use Case: End-to-end vaccination administration solution

15. ISV spotlight: Pharma
Use Case: The Launch of the Lab

16. Gaps & Opportunity

17. Key Takeaways

18. Key Takeaways
● Join Salesforce Partner Program
● Define an ICP, TAM and SAM
● Get help from Salesforce HLS recruit team
● Identify competitors you want to be
compared to and focus on a category
● Clearly define primary and beneficiary
buyers (individuals)
● Partner to bring solution to market faster
● Don’t be afraid to name your top competitors
● Don’t go all-in alone - there are TRAPS
● Don’t be all things to all companies and
people - early days, the more specific the
better
● Don’t expect too much attention from the
Salesforce field in the beginning
DO’S DON’TS

19. Action for all ISVs
Action Resources Salesforce Contact
Salesforce Partner Portal: https://partners.salesforce.com/ mchiocca@salesforce.com
CodeScience Ideation Challenge: HLS Industry Lead sales@codescience.com

20. Please submit your questions via the Q&A
button at the bottom of your Zoom window
Open Q&A

21. Contact Us:
Thank you
Alix Douglas
adouglas@salesforce.com
Sean Hogan
sean@codescience.com

22. Appendix
Partner & PAM Contact Info

23. Payer
Partner Contacts:
Tammy Hawes, CEO, tammy.hawes@virsys12.com
Callie Dotson, Salesforce Alliance Manager, callie.dotson@virsys12.com
Salesforce PAM:
Brian Conley, bconley@salesforce.com

24. Provider
Partner Contacts:
Chelsea Basilotta, Partner Alliances Manager, Skedulo, cbasilotta@skedulo.com
Matt Wood, Marketing Development, Skedulo, mwood@skedulo.com
Salesforce PAM: Laura Wang, laura.wang@salesforce.com

25. Pharma
Salesforce PAM:
Margaret Mathes, mmathes@salesforce.com