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MAKE YOUR INFLUENCE COUNT
‘reach’ is better than ‘networking’




                          © 2011 Linchpin Academy Ltd
                                     All rights reserved
                             www.linchpinacademy.org
Why traditional networking doesn’t
work for most business? It’s because
       of Dunbar’s Number
                          © 2011 Linchpin Academy Ltd
                                     All rights reserved
                             www.linchpinacademy.org
Dunbar’s Number




                                                         © 2011 Linchpin Academy Ltd
    Photo Credit: Leona.                                            All rights reserved
                           http://flickr.com/photos/9679326@N04/2704936584/
                                                            www.linchpinacademy.org
Robin Dunbar’s
 research shows
human beings can
only keep tabs on
150 relationships.
   This includes
  family, friends,
    colleagues,
prospects & clients
        © 2011 Linchpin Academy Ltd
                   All rights reserved
           www.linchpinacademy.org
You need to invest
  your time on the
right connections
  and not contacts




         © 2011 Linchpin Academy Ltd
                    All rights reserved
            www.linchpinacademy.org
Traditional networking gives you
contacts NOT CONNECTIONS




                         © 2011 Linchpin Academy Ltd
                                    All rights reserved
                            www.linchpinacademy.org
You are expected to ‘sell’ (sorry refer) on behalf
 of all network members. Hard enough to sell
  your product/service, but sell for others?!?!




                                     © 2011 Linchpin Academy Ltd
                                                All rights reserved
                                        www.linchpinacademy.org
You need connections with great
reach and who can help you to reach




                          © 2011 Linchpin Academy Ltd
                                     All rights reserved
                             www.linchpinacademy.org
Does your connections
 tick all these boxes?




                   © 2011 Linchpin Academy Ltd
                              All rights reserved
                      www.linchpinacademy.org
1. Have a wide variety of connections




                                        © 2011 Linchpin Academy Ltd
                                                   All rights reserved
                                           www.linchpinacademy.org
2. Are observant of people and environment

                            © 2011 Linchpin Academy Ltd
                                       All rights reserved
                               www.linchpinacademy.org
3. Have a talent for staying in touch
                                        © 2011 Linchpin Academy Ltd
                                                   All rights reserved
                                           www.linchpinacademy.org
4. Are outwardly focused


                           © 2011 Linchpin Academy Ltd
                                      All rights reserved
                              www.linchpinacademy.org
5. Are sensitive to other’s needs

                     © 2011 Linchpin Academy Ltd
                                All rights reserved
                        www.linchpinacademy.org
6. Have access to different information




                                          © 2011 Linchpin Academy Ltd
                                                     All rights reserved
                                             www.linchpinacademy.org
FRED STEIN Children Reading Newspaper, Paris 1936




                                 7. Have a natural talent for helping

                                                        © 2011 Linchpin Academy Ltd
                                                                   All rights reserved
                                                           www.linchpinacademy.org
8. Are focused on diversity




                                                              © 2011 Linchpin Academy Ltd
                                                                         All rights reserved
Image Credit - http://www.flickr.com/photos/luc/1824234195/
                                                                 www.linchpinacademy.org
9. Are spiritually, intellectually
   and emotionally balanced
                  © 2011 Linchpin Academy Ltd
                             All rights reserved
                     www.linchpinacademy.org
10. Are influencers to a broad base




                                      © 2011 Linchpin Academy Ltd
                                                 All rights reserved
                                         www.linchpinacademy.org
Like to know more?
Register for our next      HERE
welcome evening or
    live webinar


                        © 2011 Linchpin Academy Ltd
                                   All rights reserved
                           www.linchpinacademy.org

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Reach

  • 1. MAKE YOUR INFLUENCE COUNT ‘reach’ is better than ‘networking’ © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 2. Why traditional networking doesn’t work for most business? It’s because of Dunbar’s Number © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 3. Dunbar’s Number © 2011 Linchpin Academy Ltd Photo Credit: Leona. All rights reserved http://flickr.com/photos/9679326@N04/2704936584/ www.linchpinacademy.org
  • 4. Robin Dunbar’s research shows human beings can only keep tabs on 150 relationships. This includes family, friends, colleagues, prospects & clients © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 5. You need to invest your time on the right connections and not contacts © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 6. Traditional networking gives you contacts NOT CONNECTIONS © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 7. You are expected to ‘sell’ (sorry refer) on behalf of all network members. Hard enough to sell your product/service, but sell for others?!?! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 8. You need connections with great reach and who can help you to reach © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 9. Does your connections tick all these boxes? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 10. 1. Have a wide variety of connections © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 11. 2. Are observant of people and environment © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 12. 3. Have a talent for staying in touch © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 13. 4. Are outwardly focused © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 14. 5. Are sensitive to other’s needs © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 15. 6. Have access to different information © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 16. FRED STEIN Children Reading Newspaper, Paris 1936 7. Have a natural talent for helping © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 17. 8. Are focused on diversity © 2011 Linchpin Academy Ltd All rights reserved Image Credit - http://www.flickr.com/photos/luc/1824234195/ www.linchpinacademy.org
  • 18. 9. Are spiritually, intellectually and emotionally balanced © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 19. 10. Are influencers to a broad base © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
  • 20. Like to know more? Register for our next HERE welcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org