In this session, we will share real world experiences in deploying complex AWS environments, including the operational considerations you should know upfront. Hear from Airtasker’s CEO and Technical Lead on their key lessons learnt and how they were able to more than double their number of registered community members in one year. Speakers: Chris Buckley, Team Lead, Fanatical Support for AWS, Rackspace Tim Fung, Founder and CEO at Airtasker Dave McPherson, Technical Lead at Airtasker

1. RACKSPACE REAL STORIES: DESIGNING AND
MIGRATING WITH OPS IN MIND
AWS SUMMIT SYDNEY - 2017

2. 3
INTRODUCING CHRIS
• AWS Team Lead - ANZ
• AWS APN Cloud Warrior
• AWS Master (all 5 AWS certifications)
• General cheesecake aficionado
• Terrible real-world cheesecake chef
• Experienced AWS cheesecake chef

3. 4
WHAT I’M GOING TO TALK ABOUT
• 3 key fundamentals of a
delicious AWS cheesecake
Transformation – the topping.
Make your already great AWS
cheesecake taste even better and
add value to your organisation.
Optimisation – the filling.
Your AWS cheesecake should
look and taste great. AWS
infrastructure should run efficiently
and with oversight.
Foundation – the base.
Good AWS cheesecakes have
great bases. Your infrastructure
should be well planned and
fault-tolerant.
‣ Foundation
‣ Optimisation
‣ Transformation
• Some customer stories
• Questions to ask yourself
and your organisation

4. 5
FOUNDATION –
THE BASE
A great AWS cheesecake starts with a great base!
Every AWS cheesecake base needs the
following ingredients:
• Security
• Compliance
• Network Architecture

5. 6
“PLAN FOR THE FUTURE,
PLAN FOR THE UNKNOWN”

6. 7
FOUNDATION –
THE BASE
A great AWS cheesecake starts with a great base!
Every AWS cheesecake base needs the
following ingredients:
• Security
• Compliance
• Network Architecture
• Connectivity
• Shared Services

7. 8

8. 9
“WHAT’S YOUR EXPERIENCE?”

9. 10
OPTIMISATION –
THE FILLING
Your AWS cheesecake should look great and
taste great
These ingredients make for a delicious filling:
• Elastic compute strategies
• Resource tagging
• Cost accountability and visibility
• Resource right-sizing
• Designing with costs in mind
• Make informed RI purchase decisions
• Being aware of your infrastructure

10. 11

11. 12
TRANSFORMATION –
THE TOPPING
Whether you use cherries,
chocolate or blueberries, you’re
making your AWS cheesecake
tastier and adding value!
• After your AWS cheesecake is baked, it’s
time to add the topping to make it taste
even better.
• The ingredients for the topping will be
different for every cake.
• Focus on whatever will add value to
YOUR organisation!

12. 13
THE OUTCOMES
Instead of uncertainty
Instead of security breaches
Instead of manual effort
Cost control and visibility
Best practice security controls and logging
Automation and time to focus on innovation

13. 14

14. RACKSPACE CASE STUDY:

15. Before Airtasker

16. It began
with a
chicken
truck…

17. Job Creation
P2P sharing economy maximises utilisation of our
most valuable asset - available time.
Workers
15.1%
Labor force under utilisation
rate (2.5x stated
unemployment)
Demand
Businesses
8.8%
YoY growth in US
temporary help service jobs
People
1.6 billion
hours spent each year
completing “life admin” tasks
Supply
The way people exchange labor is changing
Flexible labor is the future
25,000
jobs
100,000
jobs
100,000
jobs
225,000
underemployed
placed into work
Source: AFR “Workforce and Productivity Summit: ‘Gig
economy’, Gratten Institute

18. Market Opportunity
Home Car Job
Home ownership
$5.9b
Car ownership
$2.3b
Full time work
$4.2b
Product Ownership
(online classifieds)
Then:
Service Benefits
(sharing economy)
Now:
Accommodation rental
$24b
On-demand transport On-demand labour
$50b(2) (3)
Market
opportunity
Sources:
(1) ASX market cap in AUD (13 Dec 2015)
(2) http://www.wsj.com/articles/airbnb-raises-1-5-billion-in-one-of-largest-private-placements-1435363506
(3) http://www.forbes.com/sites/briansolomon/2015/12/03/uber-is-raising-another-2-billion-because-why-not/
(1) (1) (1)

19. Airtasker is re-imagining how labour
is shared in the real world.
Get my tasks done Make money on the go

20. Tell us what you need.
It’s FREE to post.
Receive offers from trusted
workers within minutes. Choose the
best person for the job.
Pay your worker securely
and leave a customer review.
POST A TASK SELECT A WORKER PAY AND REVIEW
End-to-end Experience:
Mobile Payments
Communications
Insurance
1 2 3
How it Works

21. Completed tasks by category: Breakdown of “Other” tasks by sub category:
How are people and businesses using Airtasker?

25. 75,000
Tasks per Month

26. $75 Million
Marketplace Revenue ARR

27. As we grew, we started to
see spikes like this…

28. Due to “content” like this…

29. The current system wasn’t working
We needed to fix this quickly

30. Peaky
How to handle

31. Migrate to the cloud
What can go wrong?

32. Match made in heaven

33. Migration
What success looks like

34. Migrate complete
What just happened?

35. Benefits
What changed?

36. Airgun
Eventually consistent

37. • Only pay when the vendor adds value
• Full admin access to your environment
• Your team should own the knowledge
• Migration is only the start of the journey
• Use Airtasker for all your spare jobs
Key Take Aways
Write these down

38. Thank you!