15. What is persuasion?
Generally an appeal
to emotion, not
intellect.
An attempt to
change your behavior
It attempts to
“guide your choice”
16. Propaganda
• Propaganda is information used to influence
the way people think in order to:
• gain support for a cause.
• convince them to buy something.
• convince them to do something.
• Propaganda techniques will twist facts to sell readers on an
idea—to convince them to agree with the writer.
• Propaganda is common in politics and advertising.
23. Name Calling or stereotyping
Personal attack
Name-calling is based on dishonesty or
deception. For example, many politicians
have been found to frequently stretch or
break the truth.
24. Plain Folks
• Makes the leaders look like
Plain folks (mom and pop
style).
- a convincing method to
show they are just
common people.