4. Objective
• Understand some proven strategies for growing an on
campus program and developing relationships with
those who are implementing the program.
5. Why are you here?
• Leading an Initiative
• Starting a Program
• Want to Improve a Program
6. You are ready to promote your program when…
• the program is supported by leadership, is of high quality, support is
provided (coaching, PD, etc.),
• & adoption is not happening with the speed or efficacy that was
anticipated,
• OR you would like to build excitement or speed up implementation.
7. Start With Why
By Simon Sinek
“A movement only exists when
people are inspired to move, to
do something, to take up the
cause as their own.”
Why?
What?
How?
8. Does your program give people work to do,
or something to work toward?
13. Defense & Sales
Driving Forces
• Why is this needed?
• Who will benefit?
• How will it be done?
• Add these to the planning document
Restraining Forces
• What is at risk?
• Who will lose?
• Limitations?
14. Innovation Adoption Curve
Professional Learning
• Skills & sales
• Develop the Leads
• Get Some Wins
• Reflect
https://www.flickr.com/photos/jurgenappelo/5201275209
15. Success Criteria/Goals
• Where does this fit into the school’s strategic plan?
• How will you measure?
• Who measures?
• What are the checkpoints/mini goals?
18. The Basics
From Kim Cofino (2009)
• It’s about relationships.
• Start small.
• Be visible.
• Celebrate, praise, and
publicize.
http://bit.ly/KCadvice
32. Slogan
• Short & Simple
• Focus on what makes you special
• Make it stand alone
• Consider your target
“We Build Capacity.”
“Create • Innovate • Redefine”
“Learn By Doing”
33. Elevator Pitch
• What program would you like
to promote?
• Describe it in 1 minute or less
• Include your goal when
explaining your program
34. Elevator Pitch
• What program would you like
to promote?
• Describe it in 1 minute or less
• Include your goal when
explaining your program
Time’s
up
38. Support & Collaborate
Professional Learning
• Skills & sales
• Develop the Leads
• Get Some Wins
• Reflect
The Den
1:1 or 1:Team
“Sales leads”
39. Support & Collaborate
Professional Learning
• Skills & sales
• Develop the Leads
• Get Some Wins
• Reflect
The Den
1:1 or 1:Team
“Sales leads”
Lessons
40. Support & Collaborate
Professional Learning
• Skills & sales
• Develop the Leads
• Get Some Wins
• Reflect
The Den
1:1 or 1:Team
Impact Students
“Sales leads”
Lessons
41. Professional Learning
• Skills & sales
• Develop the Leads
• Get Some Wins
• Reflect
The Den
1:1 or 1:Team
Impact Students
“Sales leads”
Lessons
Building Relationships
56. Promote Your program
• Start With Why
• Sell
• Build Relationships
• Brand
• Share & Promote
“A movement exists only
when people choose to
work together in one
direction. The leader's
job is to inspire the
people to move.”
- Simon Sinek