Product Presentation for iEOCN for telcos

1. 1
1
iEOCN – Interactive End of Call
Notification
Leveraging the Best Out of Attention Span Economy

2. Attention Span Deficit
That’s 1 second less than that of Goldfish
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press Research
Increased business
from Digital Marketing
Increased opportunities
to reach your consumer
Average attention span of a human being has dropped from
12 seconds in 2000 to 8 seconds in 2013*
It’s a Given : Attention Span of a Mobile Subscriber to be even lower
on reading a Promotional Message

3. Is Your Marketing Campaign Being Looked at
by the Consumer?
Telco Marketer
Products and Offerings
Tariff Plans for Voice,
Data and SMS
Discounts and
Product Offers
Loyalty offers
New Products/
Service Promotions
Reach
Is the Product Discoverable? Is the promo mapped to the right customer?
Is the promo reaching the customer at the right time?
Uptake
Do you know how many subscribers availed the offer?
Do you know the incremental revenue generated?
Is your consumer able to avail the offer instantly?
Consumer
Subscriber Contact Policy and Regulations
Subscriber Attention Span

4. Use PCN to Counter Attention Deficit
Increased Business Opportunity
At least 4 opportunities of
high attention span Per
subscriber per day using PCN
as a channel*
*Mahindra Comviva’s experience based on deployments of such solutions
To leverage the best out of Attention Span Economy, Marketers can
use Post Call Notifications as carriers of their marketing promotions
Covers 100% of the prepaid subscriber base
Inbound and trigger based – Least play of subscriber contact policy
Utilizes the already available messaging infrastructure
OpCo Subscriber Contact Policy:
2 Promotional SMS per
subscriber per day*

5. Enrich the PCN
Contextuality
Contextual Offer Pushed through the
PCN over USSD
Interactive USSD Message for the
subscriber whose 3 calls were ISD calls
in last 24 hours
Campaign take rate could be significantly improved if the PCN is enriched
Last call: $1.20; Duration 40
sec; Balance $5.08
$3 ISD night pack: ISD calls
between 9pm-4am @ 50%
discount. Reply ‘1’ to
activate
Last call: $0.50; Duration
1.40 min; Balance $0.03
Get full talk time on your
next recharge within 24
hours of >$10
OK
Interactivity

6. iEOCN – Interactive End of Call Notification
Last call: $1.20;
Duration 40 sec;
Balance $5.08
<Offer/promoti
on Details>
Reply ‘1’ to
activate
Contextual Offer based on usage pattern and profile
Mahindra Comviva’s iEOCN is a Unique Digital Marketing Solution that helps Marketers
to double the take rate of their marketing campaigns by delivering Relevant Offers to the
right consumers at the peak of their attention span over Interactive Post Call Notifications,
resulting in increased Revenue
Post Call Notification
(Voice, SMS, Data)
Post Recharge Notifications
Post On Demand Balance Query
Interactive Message insertion
Offer Information Message

7. How is iEOCN Different from a Campaign Tool?
Subscriber Contact Policy DND Contact Policy Better Reach Rate
Right Time Experience –
High Attention Span
Real Time Information –
Latest Account Balance
Increased Take Rate
Build Subscriber Profile based
on Usage data Pattern
Leverage Existing
Messaging Infrastructure
Low Cost of Integration
and Ownership

8.  Comviva’s iEOCN (Interactive End of Call
Notification) solution delivers contextual
promotions to prepaid subscribers as a part of
Post call notifications
 It also saves any additional infrastructure cost
for message delivery for the OpCo
 One of the leading operators in India with around 140
million subscribers base
 Predominant prepaid multi-SIM market
 High Churn rate: High churn rate of average of
around 20% annually being faced by the operator
 Stagnating Prepaid Revenues as well as
Recharge counts: Low Reach rate of existing digital
marketing campaigns
 Achieved significant increase in the number of
recharges once iEOCN started delivering the
contextual offers on recharges
 5% of increase in the number of average recharges
per day
 5% increase in increase in average revenue from
recharges per day
 System ROI Achieved within a Month for OpCo
Case Study- iEOCN Causes Increase in 5%
Average Recharges Per Day
A Leading Operator in India
Operator Challenges
Solution Results
83
84
85
86
87
88
89
90
91
Without iEOCN
Promotions
With iEOCN Promotions
Recharge
Count
x
100000
Average Recharges Per Day (Q2 2014)

9. Experience Speaks
Our Promise
More than 300 campaigns per Customer simultaneously
Less than 250 Millie Seconds to process and deliver the EOCN
More than 15% of the EOCNs would be interactive
Increase of Campaign take rate by 2x
• 20,000 Peak TPS
• 6000+ TPS on a single deployment node
• More than 600 Campaigns executing on a single day simultaneously
• 600+ Million EOCNs delivered per day
• Best Case of promo Message insertion and delivery within 7 Millie Seconds
Marketers can create up to 5000 Campaigns in the system

10. Thank you
 Visit us at www.mahindracomviva.com