2. Print media
• The industry associated with the printing and
distribution of news through newspapers and
magazines
• Means of mass communication in the form of
printed publications, such as newspapers and
magazines.
• es.
3. History
• It’s safe to say that advertising, the media,
even life itself, would not be the same without
the printed word. We learn about our world
through shared writings: newspapers,
magazines, and books
• Printed media has shaped the way we learn,
think, and act in modern society.
4. • Cave paintings
• Writings on rocks, leaf, wood
• Usually used for religious purpose
• Not every one was literate
• Written script was valuable
5. • Woodblock printing was a technique which
was used in the Mesopotamian civilization
before 3000 BC.
• Invention of paper in the second century AD
by China was the first major milestone in the
history of printing press
6. • Ts’ai Lun, a Chinese official, is attributed with the
invention of paper in A.D. 105.
• Forty years later, Pi Sheng would invent the first
movable type. It would take literally hundreds of
years later, in 1276, for printing to reach Europe
in the form of a paper mill in Italy, and another
two hundred years until Johannes Gutenburg
refined a method to efficiently print books and
pamphlets on his Gutenburg press.
7. Cont…
• The prime name associated with the history of
printing press is Johann Gutenberg The inventor
of the Printing Press in 1450
• He created individual pieces of type, which
involve creating a master copy of each letter,
devising the moulds in which multiple versions
can be cast, and developing a suitable alloy (type
metal) in which to cast them. - Movable type
printing press.
8. • Dry point engravings and Handwritten form of
printing was invented in the year 1465
• By the 16th century, the printing press had
been in existence for around 50 years. It had
spread throughout Europe and more than 10
million copies of nearly 3500 works had
already been printed.
9. • During the first decade of 16th Century, Aldus
Manutius came up with a printer that gave smaller,
more portable books. He is also the first to use Italic
type. In 1507 Lucas Cranach invented the chiaroscuro
woodcut, a technique in which drawings are
reproduced using two or more blocks printed in
different colors.
• It is Jakob Christoph Le Blon - German painter and
engraver founded the basic form of CMYKprinting. He
used the mezzotint method to engrave three metal
plates for printing. Here each plate is inked with a
different color, using Red, yellow and blue. Later on he
adds a fourth plate, bearing black lines
10. • American inventor Richard March Hoe builds the
first Lithographic Rotary printing press. Here a
press in which the type is placed on a revolving
cylinder instead of a flatbeds. This speeds up the
printing process dramatically.
• the invention of the Linotype composing machine
is a major step forward in the process of printing.
With this typesetter an operator can enter text
using a 90-character contained keyboard. The
machine outputs the text as slugs having lines of
metal type.
11. • The 21st century have more to talk about digital
revolution rather than print technology except
some few innovations like CTP printing with
plates and CMYK coloring by the help of digital
technology.
• Computer-to-plate (CTP) is an imaging technology
used in modern printing processes. In this
technology, an image created in a Desktop
Publishing (DTP) application is output directly to
a printing plate.
12. PRINTING TECHNOLOGY
• Later , technology has made several changes in
PRINTING TECHNOLOGY Here is a small timeline of the
further technological progress of print…..
• 1906 • Photostat and Rectigraph
• 1938 • Xerography
• 1951 • Inkjet printing
• 1968 •Dot matrix printing
• 1969 •Laser printing
• 1972 •Thermal printing
• 1984 •3D printing
• 1993 •Digital printing
13. • The printing press has influenced psychology
in several major ways. Before the printing
press, people were apt to believe that the text
they were reading was true because only the
most noteworthy information was recorded.
14. Periodicals
• Periodicals are magazines, scholarly journals,
newspapers, and newsletters. They are
publications that are published at regular
intervals. Daily newspapers, weekly
magazines, and quarterly journals are
all periodicals
15. Periodical Articles.
• One of the most important sources of
information for research
is articles from periodicals. Periodicals are
sources that come out on a regular schedule--
newspapers, magazines, journals. An
important distinction college students should
learn is the difference between magazines and
journals.
16. Volume and issue
• "Volume" typically refers to the number of
years the publication has been circulated, and
"Issue" refers to how many times that
periodical has been published during that
year. For example, the April 2011 publication
of a monthly magazine first published in 2002
would be listed as, "Volume 10, Issue 4."
17. Magazine and a journal
• A magazine is a periodical aimed at the
general public and Journals are scholarly
periodicals aimed at researchers or specialists.
2.A journal contains original research articles.
... 3.Coming to the publication, journals are
published monthly or quarterly and magazines
are published weekly or monthly
18. Types of print media
• Books
• News Papers
• Posters
• Magazine
• Brochures
• Flyer (a small handbill advertising an event or
product.)
• Pamphlet
• Billboards
• Menu cards
19. Books
• Though books existed before print technology,
they were limited in
number and their readership
• was also confined to few.
• a written or printed work consisting of pages
glued or sewn together along one side and
bound in covers.
• It can be informative, entertainment, guide,
historical etc
20. News paper
• a printed publication (usually issued daily or
weekly) consisting of folded unstapled sheets
and containing news, articles, advertisements,
and correspondence.
21. Poster
• A poster is any piece of printed paper
designed to be attached to a wall or vertical
surface. Typically posters include both textual
and graphic elements, although a poster may
be either wholly graphical or wholly
text. Posters are designed to be both eye-
catching and informative.
22. Magazine
• a periodical publication containing articles and
illustrations, often on a particular subject or
aimed at a particular readership.
• Music magazines, Computer magazines,
Children's magazines,
Health and fitness magazines, History magazines,
Humor magazines, Inspirational magazines,
Men's magazines, Women's magazines,
Luxury magazines, News magazines
23. Brochure
• A brochure is an informative paper document (often
also used for advertising), that can be folded into a
template, pamphlet or leaflet. Brochures are
promotional documents, primarily used to introduce a
company, organization, products or services and inform
prospective customers or members of the public of the
benefits.
• Brochures are distributed inside newspapers, handed
out personally or placed in brochure racks in high
traffic locations. They are usually present near tourist
attractions
24. Pamphlet
• A pamphlet is an unbound booklet (that is,
without a hard cover or binding). It may
consist of a single sheet of paper that is
printed on both sides and folded in half, in
thirds, or in fourths, called a leaflet, or it may
consist of a few pages that are folded in half
and saddle stapled at the crease to make a
simple book.
25. Billboards
• a large outdoor board for displaying
advertisements; a hoarding.
• Can be 2D or 3D
26. Importance of print media
• Print media is portable, and is available at any
time, even when there is no service or power.
• Many consumers prefer printed material like
newspapers and magazines to digital versions.
• Print media is long-lasting; it can't be deleted.
• Source is usually reliable as compared to
content available online.
27. • Online source may be free which does not
provide income for the publisher or writer.
