Presentation for project management course outlining a proposed community engagement plan, using a local hospital as an example.

1. All vector graphics courtesy of freepik.com, except timeline.1Kate Brady, CC655 Project Management, November 2016

2. Growing Stronger Together 2
1. Background
2. Vision
3. Execu6on
4. Partnerships
5. Infrastructure
○ Three Key Roles
6. Budget
7. Measuring Success
8. Future Direc6ons
Agenda

3. Growing Stronger Together
Community PlanIt
• Brigham and Women’s Hospital (BWH)
launched online game in 2014
• Players answered ques6ons about
health & community issues
• Players also voted on future
projects like a community garden
or walking club
Background: 2014 Study
3

4. Growing Stronger Together
Background: Study Findings
Access to healthy food
4
Top Three Priorities
Identified

5. Growing Stronger Together
Background: Study Findings
Access to healthy food
● Access to healthy
food
5
Top Three Priorities
Identified

6. Growing Stronger Together
Background: Study Findings
Access to healthy food
● Access to healthy
food
● Opportuni6es for
exercise
6
Top Three Priorities
Identified

7. Growing Stronger Together
Background: Study Findings
Access to healthy food
● Access to healthy
food
● Opportuni6es for
exercise
● Social connec7on
7
Top Three Priorities
Identified

8. Growing Stronger Together
Everything originates from
the simple idea of asking
the community what it
really needs.
Background: Consensus Building (in Reverse!)
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9. Growing Stronger Together
11.9%
Background: Massachusetts Statistics
9
of Massachuses residents have
diabetes.
(Source: American Diabetes Associa6on (2015).
The Burden of Diabetes.)
29.4% have high blood pressure. The state
ranks #8 in the na6on.
(Source: Center for Disease Control and Preven6on
(2011). Behavioral Risk Factor Surveillance System.)
Together, they are two of the state’s—and
the na6on’s—top health concerns.

10. Growing Stronger Together
Vision
Access to healthy food
The Division of Endocrinology, Diabetes and
Hypertension at BWH will take diabetes
and hypertension out of the exam room
and put the power in the hands of
pa7ents. Moving beyond the more passive,
tradi6onal model for health educa7on,
pa6ents will receive a unique, hands-on
opportunity focused on building skills
in exercise and healthy ea7ng.
“Give a man a fish and you feed him for a day; teach a man
to fish and you feed him for a life;me.”
Consumer Proposition
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11. Growing Stronger Together
Vision: Project - Phase One
Access to healthy food
● Coordinate two plots at nearby
Mission Hill Community Garden
● Provide supplies and planned,
instructor-led plan6ng, tending,
and harves6ng sessions
● Organize walks (16 mins.) or
alterna6ve transporta6on to
garden—rain or shine!
Community Garden
“Always
digging for
ways to lower
blood
pressure.”
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12. Growing Stronger Together
Vision: Project - Phase Two
● Local celebrity chef will lead
cooking class, teaching
par6cipants how to make a
healthy meal
● Use the produce grown in the
garden project (or backup produce
from local farmer’s market as
con6ngency)
Cooking Class
“Always cooking up ways
to eat healthier.”
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13. Growing Stronger Together
Vision: Benefits, Goals, and Objectives
Access to healthy food
● Improve health/welfare of exis6ng
pa6ents
● Serve the community in which BWH
resides
● Build favorability, strengthen the
reputa6on of both the hospital and
the division
● Raise profile of hospital/division
● Aract new pa6ents and donors
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14. Growing Stronger Together
Execution: Marketing Strategy
Access to healthy food
● In-hospital posters announcing
program
● In case of low signup: limited
subway car posters
Traditional Media
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Social Media
● Leverage exis6ng division
Facebook and Twier pages
● Program hashtag
(#growingstrongBWH)
● Share project progress and pa6ent
stories/photos/videos

15. Growing Stronger Together
Execution
Access to healthy food
Timeline
15

16. Growing Stronger Together
Partnerships
We will have one key
external partner for this
pilot project: Mission Hill
Community Garden.
16

17. Growing Stronger Together
Infrastructure
Access to healthy food
17

18. Growing Stronger Together
Infrastructure: Hospital Hierarchy
Access to healthy food
18

19. Growing Stronger Together
Infrastructure: Project Team
Access to healthy food
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20. Growing Stronger Together
Infrastructure: Three Key Roles
Access to healthy food
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21. Growing Stronger Together
Infrastructure: Three Key Roles
Access to healthy food
● Marke6ng Lead (internal)
● Event Coordinator
(internal)
● Garden Leader (semi-
internal)
Key Team Members
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22. Growing Stronger Together
Infrastructure: Three Key Roles
Access to healthy food
○ Responsible for both social
media and overall
marke6ng (print and
digital) strategy and
execu6on
○ Responsible for
monitoring and repor6ng
social media analy6cs &
engagement
Marketing Lead
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23. Growing Stronger Together
Infrastructure: Three Key Roles
Access to healthy food
○ Arranges for garden plot and
space for cooking class,
secures all supplies (including
backup produce, if needed)
○ Acts as liaison between chef
and cooking class facility, as
needed
○ Arranges alterna6ve
transporta6on
○ Processes all project-related
bills
Event Coordinator
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24. Growing Stronger Together
Infrastructure: Three Key Roles
Access to healthy food
○ Helps set 6meline for growing
season leading to cooking class
○ Teaches and oversees each
session at garden (like an
aerobics instructor)
○ Oversees success of backup/
alterna6ve transporta6on,
leads walks to/from garden
○ Records par6cipa6on numbers
○ Acts as on-site liaison with
community garden, if needed
Garden Leader
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25. Growing Stronger Together
Budget
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26. Growing Stronger Together
• Survey designed to gather
feedback from pa6ents
• Feedback collected from
garden leader and chef on
success of sessions
• Social media analy6cs
Measuring Success: Feedback and Analytics
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27. Growing Stronger Together
Future: Partnerships
Access to healthy food
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28. Growing Stronger Together
Future: Additional Programs
Access to healthy food
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Addi6onal hands-on pa6ent
educa6on programs focused on
different health concerns could
model themselves amer the Growing
Stronger Together project to form a
robust catalogue of efforts to
empower pa6ents.
Future marke6ng efforts could
promote these community outreach
programs as a defining characteris7c
of Brigham & Women’s Hospital.

29. Growing Stronger Together
THANK YOU!
Access to healthy food
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