SlideShare a Scribd company logo
1 of 31
Download to read offline
PREJUDICE
(Social disliking)
SUBMITTED TO: MAM ZARTASHIA KYNAT
SUBMITTED BY: SAIRA SHAFQAT (7201)
ALI HAMZA (7205)
ROMAILA SHAZADI (7233)
FATIMA ARIF (7246)
Defination
What is Prejudice?
Nature of Prejudice
Components of Prejudice
Types of Prejudice
Research Article
TABLE OF CONTENTS
TOPICS FOR DISCUSSION
An unfavorable opinion or feeling formed
beforehand or without knowledge, thought, or
reason.
DEFINATION OF PREJUDICE:
Prejudice (Wedgwood, Hensleigh (1855)) is prejudgment before
becoming aware of the relevant facts of a case. The word is often used
to refer to preconceived, usually unfavorable, judgments toward
people or a person.
The word "prejudice" is often used when people dislike another
group of people that are different from them. They may decide they do
not like them because of their skin color (this is "racial prejudice"),
religion (religious prejudice) or nationality. Such prejudices can lead to
discrimination, hatred or even war (Rosnow, Ralph L. (March 1972).
It refers to a positive or negative evaluation of another person based
on their perceived group membership, but the usually is negative.
"PREMATURE JUDGMENT"
Prejudice is a:
NATURE OF PREJUDICE:
A person’s behavior towards a certain group of
people or people with distinct differences can
be due to the social schemas that a person
develops with time, through experience and or
through social influence.
Prejudice can be described as a negative
attitude or observable behavior towards a
certain socially defined group or members of
that group.
Even though in the modern society, prejudice
is seen as inappropriate or undesirable, it does
still exist within each person and they vary in
magnitude and severity individually.
SOMETHING TO THINK ABOUT
- Angela Davis
In a racist society, it is not
enough to be non-racist. We must
be anti-racist
COMPONENTS OF PREJUDICE
AFFECTIVE
BEHAVIORAL
COGNITIVE
Affective (Prejudice)
Evaluative/emotional aspect.
Feelings toward specific social group and it's
member.
e.g hate, dislike .
BEHAVIOURAL(DISCRIMINATION)
Positive or negative behavior directed towards the person or group who are targets of prejudice.
Behavioural actions accossiated with object of prejudice.
aavoidance, harrassment.
COGNITIVE (STEROTYPES) A cognitive farmers work (i-e schema) to the
effect that all members of a specific social
groups share certain characteristics.
Beliefs about the specific social group and it's
members.
Widely shared and simplified.
TYPES OF PREJUDICE:
Racism
Sexism
Ageism
Classism
Homophobia
Nationalism
Religious discrimination
Xenophobia
RACISM:
Is the belief that groups of humans possess
different behavioral traits corresponding to
physical appearance and can be divided based
on the superiority of one race over another.
It may also mean prejudice, discrimination, or
antagonism directed against other people
because they are of a different race
or ethnicity.
Example:
White people think they are superior
SEXISM
Sexism is prejudice or discrimination based
on a person's sex or gender.
Sexism can affect anyone, but it primarily
affects women and girls. It has been linked to
stereotypes and gender roles, and may
include the belief that one sex or gender is
intrinsically superior to another.
Example:
One may refer to a female as a "girl" rather
than a "woman", implying that they are
subordinate or not fully mature.
AGEISM
Prejudice or discrimination on the grounds of a
person's age.
Example:
An older person who forgets something could be quick to
call it a "senior moment," failing to realize the ageism of
that statement. People also often utter ageist phrases
such as "dirty old man" or "second childhood," and elders
sometimes miss the ageist undertones
CLASSISM
Classism, also known as, Class discrimination
is prejudice or discrimination on the basis of
social class. It includes individual attitudes,
behaviors, systems of policies and practices
that are set up to benefit the upper class at the
expense of the lower class
HOMOPHOBIA
Homophobia refers to various negative attitudes toward homosexual
individuals that may be expressed at the individual, cultural, and
institutional level.
NATIONALISM
Nationalism is an idea and movement that promotes the interests of a
particular nation, especially with the aim of gaining and maintaining the
nation's sovereignty over its homeland.
Example:
India's promotion of India as a Hindu nation is an example of
nationalism. It calls for everyone to adhere to Hindu ideals even though
there are vast religions in the country.
RELIGIOUS DISCRIMINATION 
Is treating a person or group differently because of the particular beliefs which they hold about a religion.
Example:
Dismissing an employee because of their religion. Deciding not to hire an applicant because of their religion. Refusing
to develop or promote an employee because of their religion.
Xenophobia, or fear of strangers, is a broad term that may be applied to any fear of someone who is different
from us. Hostility towards outsiders is often a reaction to fear.1 It typically involves the belief that there is a
conflict between an individual's ingroup and an outgroup.
Example:
In the United States include acts of discrimination and violence against Latinx, Mexican, and Middle Eastern
immigrants.
XENOPHOBIA
ARTICLE ABOUT PREJUDICE
(SOCIAL DISLIKING)
Article By Richard T Schaefer, DePaul University, Chicago, IL, USA
2015 Elsevier Ltd. All rights reserved.
ABSTRACT
Prejudice is a negative attitude that rejects an entire group;
discrimination is behavior that deprives a group of certain
rights or Opportunities.Prejudice does not necessarily
coincide with discrimination, as is made apparent by a
typology developed by Sociologist Robert Merton. The
mass media seem to be of limited value in reducing
prejudice .Equal-status contact may reduce hostility
between groups, but data show few friendships Cross racial
lines. In response to increasing diversity in the workplace,
corporations and organizations have mounted diversity
Training programs to increase organizational effectiveness
and combat prejudice.
Prejudice is a negative attitude toward an entire category of People.
A prejudiced belief leads to categorical rejection.
Prejudice is not disliking someone you meet because you find his or her Behavior
objectionable.It is disliking an entire racial or ethnic Group, even if you have had little or no
contact with that group.
PREJUDICE
DISTINGUISHED FROM DISCRIMINATION
Prejudice and discrimination are related concepts but are not the same.
Prejudice is a belief or attitude.
discrimination is action. Discrimination involves behavior that excludes all members of a group from certain
rights.
If an individual refuses to hire as a typist an Italian American who is illiterate, it is not discrimination. If an
individual refuses to hire any Italian Americans because he or she thinks they are incompetent and does not
make the effort to see if an applicant is qualified, it is discrimination.
Sociologist Robert Merton (1949, 1976), in exploring the relationship between
negative attitudes and negative behavior, identified four major categories.
These are as follows:
Type I: The unprejudiced nondiscriminator: all-weather liberal
Type II: The unprejudiced discriminator: reluctant liberal
Type III: The prejudiced nondiscriminator: timid bigot
Type IV: The prejudiced discriminator: all-weather bigot
The all-weather liberal term employed in type 1 and 2 believes in equality and
practices it. Types III and IV do not believe in equal treatment for racial and
ethnic groups, but they vary in their willingness to act. The timid bigot, Type III,
will not discriminate if discrimination costs money or reduces profits or if he or
she is pressured not to by peers or the government. The all-weather bigot
unhesitatingly acts on the prejudiced beliefs that he or she holds.
MERTON’S
TYPOLOGY
LAPIERE STUDY
The isolated prejudice experienced during the trip puzzled LaPiere, so he resolved To explore people’s social
reactions further.To test this possibility, he sent questionnaires asking the very establishments at which they had
been served if the owner would “accept members of the Chinese race as guests in your establishment.”More than
90% responded no, even though LaPiere couple had been treated politely at all the establishments.
The LaPiere study is not without flaws.
LaPiere could not pinpoint what factors caused the warm in-person recepTion at one point in time and the later cold
rejection on paper. Because he lacked Control over who participated at the two different points in time, LaPiere
could not determine if the people who answered his follow-up questionnaire were the same ones Who originally
greeted and seated them or gave them a room.To combat such fl aws and to explain the underlying causes of
social behavior, social Psychologists rely on research methods.
Lapiere is best known for his article” Attitude vs. Actions”(1934).he spent two years travelling the united states with a
Chinese couple .Despite an alleged climate Of intolerance of Asians, LaPiere observed that the couple was Treated
courteously at hotels, motels, and restaurants.
Prejudice is learned. Friends, relatives, newspapers, books, movies, and television all teach it. Several theories have been
advanced to explain the rejection by individuals of certain groups in a society.
Exploitation Theory
Karl Marx is considered the most classical and influential theorist of exploitation, who held that workers in a
capitalist society are exploited insofar as they are forced to sell their labor power to capitalists for less than the full
value of the commodities they produce with their labor.
For Marx, however, exploitation was a phenomenon that characterized all class-based societies, not only
capitalism. Indeed, it is feudal society, not capitalism, Under feudalism, it is readily apparent that serfs use some
of their labor power for their own benefit, while another part (the corvée) is used for the benefit of the feudal lord.
In contrast, under slavery workers appear to work entirely for the benefit of their masters. And under capitalism
workers appear to work entirely for the benefit of themselves, selling their labor to capitalists as free independent
contractors.
THEORIES OF PREJUDICE
THE CONTENT OF PREJUDICE: STEREOTYPES
Stereotype is a fixed, over generalized belief about a particular group or class of people. By stereotyping we infer
that a person has a whole range of characteristics and abilities that we assume all members of that group have.
An important approach by sociologists and other social scienTists to the understanding of prejudice has been the role
that Stereotypes play. The systematic study of stereotypes began with David Katz And Kenneth Braly’s (1933) use of the
checklist approach.College students were presented with a list of 84 adjectives such As sly, cruel, neat, and so on. They
were asked to list which traits They considered most characteristic of 10 groups: Germans,Italians, Irish, English, Blacks,
Jews, Americans, Chinese,Japanese, and Turks. The students’ selection of traits for each Group consistently agreed
with one another, especially for Blacks And Jews.Researchers have found that stereotypes exist of different races,
cultures or ethnic groups.
REDUCING PREJUDICE
The obvious way to eliminate prejudice is to eliminate its Cause.Much research has been done to determine how to
change Negative attitudes toward groups of people.
Most research studies show that well-constructed educational Programs have a positive effect
on reducing prejudice. The reduction is rarely as much as one might Want, however. The
difficulty is that a single program is Insufficient to change lifelong habits, especially if little is
Done to reinforce the program’s message once it ends.
Persuasion to respect other groups does not operate in a clear Field, because, in their
ordinary environments, people are still Subjected to situations that promote prejudicial
feelings(Allport, 1979).
Studies document that increased formal education, regard-Less of content, is associated with
racial tolerance. Research data Show that highly educated people are more likely to indicate
Respect and liking for groups different from themselves.
EDUCATION
MASS MEDIA
Mass media, like schools, may reduce prejudice without Requiring specially designed programs. As with measuring the influence of programs designed To
reduce prejudice, coming to strong conclusions on mass Media’s effect is hazardous, but the evidence points to A measurable effect.
The absence of racial and ethnic minorities in television and Motion pictures is well documented. They are less likely to play Recurring roles and are far
underrepresented in key decision-Making positions such as directors, producers, and casting Agents
Equal-Status Contact
This is a concept of the contact hypothesis ,is a theory regarding how best to improve relations between groups that display hostility towards each other. Conflict
can be reduced between ingroups/outgroups and majority/minority groups successfully if several factors are in place. One is that the people involved are equal
status contacts.
Similar histories and backgrounds must be emphasized and encouraged in order to increase the likelihood of reduction in conflict. Differing statuses affect people
within the same group: high and low social economic status, differing cultural groups, and age disparities can cause discordance within a group.
XENOPHOBIA
OVERVIEW
Economic concerns and other Approaches stress normative factors. No one explanation is Sufficient. Surveys
conducted in the United States over the past 60 years point to a reduction of prejudice as measured by the
Willingness to express stereotypes or maintain social distance.Survey data also show that many Whites and Blacks
are still Intolerant of each other.Equal-status contact may reduce hostility among groups.However, in a highly
segregated society defined by inequality,Such opportunities are not typical. The mass media and Workplace
diversity programs can be of value in reducing Discrimination but have not done enough While Strides are being
made in increasing the appearance of minorIties in positive roles in television and films, one would not Realize how
diverse our society is by sampling advertisements,programs, or movie theaters.See also: Affirmative Action,
Sociology of; Discrimination:Racial; Prejudice in Society: Psychological Perspectives; Racial Relations; Racism,
Sociology of.
MERTON’S TYPOLOGY
BIBLIOGRAPHY
Allport, G.W., 1979. The Nature of Prejudice. 25th Anniversary. Addison-Wesley,
Reading, MA.
Ansell, A.E., 2008. Color blindness. In: Schaefer, R.T. (Ed.), Encyclopedia of Race,
Bogardus, E., 1968. Comparing racial distance in Ethiopia, South Africa, and the
Bonilla-Silva, E., 2006. Racism without Racists, second ed. Rowman & Littlefield,
Bonilla-Silva, E., Embrick, D.G., 2007. “Every place has a Ghetto.” The significance
Of Whites’ social and residential segregation. Symbolic Interaction 30, 323–345.
Bonilla-Silva, E., Seamster, L., 2011. The sweet enchantment of color blindness in
Black face: explaining the ‘miracle,’ debating the politics, and suggesting a way for
Hope to be ‘for real’ in America. Political Power and Social Theory 22, 139–175.
Ethnicity, and Society, vol. 1. Sage, Thousand Oaks, CA, pp. 320–322.
United States. Sociology and Social Research 52, 149–156.
Lanham, MD.
REFERENCES:
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College
Publishers.
Hogg, M., & Vaughan, G. (2005). Social Psychology (4th edition). London: Prentice-Hall.
Katz, D. (1960). Public opinion quarterly, 24, 163 – 204.
LaPiere, R. T. (1934). Attitudes vs. Actions. Social Forces, 13, 230-237.
Allport, G. W. (1954). The nature of prejudice. Addison-Wesley.
THANK YOU!

More Related Content

What's hot

Hate, Stereotyping, & Prejudice
Hate, Stereotyping, & PrejudiceHate, Stereotyping, & Prejudice
Hate, Stereotyping, & Prejudice
Jason Wrench
 
Apl08 reducing prejudice
Apl08   reducing prejudiceApl08   reducing prejudice
Apl08 reducing prejudice
Dickson College
 
Participant Guide Social Justice Training
Participant Guide Social Justice TrainingParticipant Guide Social Justice Training
Participant Guide Social Justice Training
Dohyun Ahn
 
Cultural Psychology Presentation
Cultural Psychology PresentationCultural Psychology Presentation
Cultural Psychology Presentation
mtannenbaum
 
Lgbtqia gcs mental_health_summit_draft_1
Lgbtqia gcs mental_health_summit_draft_1Lgbtqia gcs mental_health_summit_draft_1
Lgbtqia gcs mental_health_summit_draft_1
dr_stach
 
Spencer's Final350
Spencer's Final350Spencer's Final350
Spencer's Final350
Spencer Peak
 
Social identity theory pp
Social identity theory ppSocial identity theory pp
Social identity theory pp
abonica
 
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
coalition for racial justice
 
Bradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crimeBradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crime
John Bradford
 

What's hot (19)

Formation of Prejudice
Formation  of Prejudice Formation  of Prejudice
Formation of Prejudice
 
Hate, Stereotyping, & Prejudice
Hate, Stereotyping, & PrejudiceHate, Stereotyping, & Prejudice
Hate, Stereotyping, & Prejudice
 
Apl08 reducing prejudice
Apl08   reducing prejudiceApl08   reducing prejudice
Apl08 reducing prejudice
 
Unpacking Christian Privilege in a Nation Asserting "Religious Pluralism"
Unpacking Christian Privilege in a Nation Asserting "Religious Pluralism"Unpacking Christian Privilege in a Nation Asserting "Religious Pluralism"
Unpacking Christian Privilege in a Nation Asserting "Religious Pluralism"
 
Participant Guide Social Justice Training
Participant Guide Social Justice TrainingParticipant Guide Social Justice Training
Participant Guide Social Justice Training
 
PREJUDICE AND DISCRIMINATION
PREJUDICE AND DISCRIMINATIONPREJUDICE AND DISCRIMINATION
PREJUDICE AND DISCRIMINATION
 
Identity: Who are you?
Identity: Who are you?Identity: Who are you?
Identity: Who are you?
 
Social Identity Theory
Social Identity TheorySocial Identity Theory
Social Identity Theory
 
SOC 463/663 (Social Psych of Education) - Diversity, Stigma, and Affirmative ...
SOC 463/663 (Social Psych of Education) - Diversity, Stigma, and Affirmative ...SOC 463/663 (Social Psych of Education) - Diversity, Stigma, and Affirmative ...
SOC 463/663 (Social Psych of Education) - Diversity, Stigma, and Affirmative ...
 
Cultural Psychology Presentation
Cultural Psychology PresentationCultural Psychology Presentation
Cultural Psychology Presentation
 
Racial discrimination
Racial discriminationRacial discrimination
Racial discrimination
 
Identity and intercultural communication
Identity and intercultural communicationIdentity and intercultural communication
Identity and intercultural communication
 
Lgbtqia gcs mental_health_summit_draft_1
Lgbtqia gcs mental_health_summit_draft_1Lgbtqia gcs mental_health_summit_draft_1
Lgbtqia gcs mental_health_summit_draft_1
 
Spencer's Final350
Spencer's Final350Spencer's Final350
Spencer's Final350
 
Dismantling Racism in The Food System
Dismantling Racism in The Food SystemDismantling Racism in The Food System
Dismantling Racism in The Food System
 
Social Identity
Social IdentitySocial Identity
Social Identity
 
Social identity theory pp
Social identity theory ppSocial identity theory pp
Social identity theory pp
 
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
Connecting the Quantitative and the Qualitative: Data Driven Messages that Pe...
 
Bradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crimeBradford mvsu spring 2013 deviance and crime
Bradford mvsu spring 2013 deviance and crime
 

Similar to Prejudice social disliking

Chapter 4Understanding Racism, Prejudice, and White Privilege4-
Chapter 4Understanding Racism, Prejudice, and White Privilege4-Chapter 4Understanding Racism, Prejudice, and White Privilege4-
Chapter 4Understanding Racism, Prejudice, and White Privilege4-
WilheminaRossi174
 
Complex Identities and Intersectionality Unit Three.docx
Complex Identities and Intersectionality Unit Three.docxComplex Identities and Intersectionality Unit Three.docx
Complex Identities and Intersectionality Unit Three.docx
donnajames55
 
Psych 201 - Chapter 11 - Spring 2013
Psych 201 - Chapter 11 - Spring 2013Psych 201 - Chapter 11 - Spring 2013
Psych 201 - Chapter 11 - Spring 2013
Melanie Tannenbaum
 
Q3L06 - Prejudice and Discrimination
Q3L06 - Prejudice and DiscriminationQ3L06 - Prejudice and Discrimination
Q3L06 - Prejudice and Discrimination
Dickson College
 
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptxSession-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
COLEENNATHAN
 
Q2Module4-SocialInequality.pptaksksndnsn
Q2Module4-SocialInequality.pptaksksndnsnQ2Module4-SocialInequality.pptaksksndnsn
Q2Module4-SocialInequality.pptaksksndnsn
clivedehnverp
 

Similar to Prejudice social disliking (20)

Chapter 10
Chapter 10Chapter 10
Chapter 10
 
Chapter 4Understanding Racism, Prejudice, and White Privilege4-
Chapter 4Understanding Racism, Prejudice, and White Privilege4-Chapter 4Understanding Racism, Prejudice, and White Privilege4-
Chapter 4Understanding Racism, Prejudice, and White Privilege4-
 
Race and Inequality Demo.pptx
Race and Inequality Demo.pptxRace and Inequality Demo.pptx
Race and Inequality Demo.pptx
 
Prejudice
Prejudice Prejudice
Prejudice
 
Prejudice ppt-3.pptx
Prejudice ppt-3.pptxPrejudice ppt-3.pptx
Prejudice ppt-3.pptx
 
Race and ethnicity
Race and ethnicityRace and ethnicity
Race and ethnicity
 
What is prejudice
What is prejudiceWhat is prejudice
What is prejudice
 
Complex Identities and Intersectionality Unit Three.docx
Complex Identities and Intersectionality Unit Three.docxComplex Identities and Intersectionality Unit Three.docx
Complex Identities and Intersectionality Unit Three.docx
 
SOCIAL IDEOLOGIES REPORT.pptx
SOCIAL IDEOLOGIES REPORT.pptxSOCIAL IDEOLOGIES REPORT.pptx
SOCIAL IDEOLOGIES REPORT.pptx
 
Psych 201 - Chapter 11 - Spring 2013
Psych 201 - Chapter 11 - Spring 2013Psych 201 - Chapter 11 - Spring 2013
Psych 201 - Chapter 11 - Spring 2013
 
prejudice and discrimination seminar presentation
prejudice and discrimination seminar presentationprejudice and discrimination seminar presentation
prejudice and discrimination seminar presentation
 
Cultural Competence Transracial Placement
Cultural Competence   Transracial PlacementCultural Competence   Transracial Placement
Cultural Competence Transracial Placement
 
Problems of inequaltity and power presentation
Problems of inequaltity and power presentationProblems of inequaltity and power presentation
Problems of inequaltity and power presentation
 
GENDER IDENTITY by JULIAN AND MENDOZA.pptx
GENDER IDENTITY by JULIAN AND MENDOZA.pptxGENDER IDENTITY by JULIAN AND MENDOZA.pptx
GENDER IDENTITY by JULIAN AND MENDOZA.pptx
 
Q3L06 - Prejudice and Discrimination
Q3L06 - Prejudice and DiscriminationQ3L06 - Prejudice and Discrimination
Q3L06 - Prejudice and Discrimination
 
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptxSession-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
Session-8_OASAS_CulturalCompetenceTraining_Racism_Oppression.pptx
 
474 2015 pol psych prejudice (11 2015) up
474 2015 pol psych prejudice (11 2015) up474 2015 pol psych prejudice (11 2015) up
474 2015 pol psych prejudice (11 2015) up
 
Sterotyping,aggression,prejudice
Sterotyping,aggression,prejudice Sterotyping,aggression,prejudice
Sterotyping,aggression,prejudice
 
Stereotypes and ethnocentrism
Stereotypes and ethnocentrismStereotypes and ethnocentrism
Stereotypes and ethnocentrism
 
Q2Module4-SocialInequality.pptaksksndnsn
Q2Module4-SocialInequality.pptaksksndnsnQ2Module4-SocialInequality.pptaksksndnsn
Q2Module4-SocialInequality.pptaksksndnsn
 

More from Quratulaintahir1

Evolution in History and Systems in Psychology
Evolution in History and Systems in PsychologyEvolution in History and Systems in Psychology
Evolution in History and Systems in Psychology
Quratulaintahir1
 

More from Quratulaintahir1 (15)

Attitude Measurement Scales
 Attitude Measurement Scales Attitude Measurement Scales
Attitude Measurement Scales
 
Interference theory of Memory-Cognitive Psychology
Interference theory of Memory-Cognitive PsychologyInterference theory of Memory-Cognitive Psychology
Interference theory of Memory-Cognitive Psychology
 
Super sensitive intruder alarm
Super sensitive intruder alarmSuper sensitive intruder alarm
Super sensitive intruder alarm
 
ATTITUDE MEASUREMENT SCALES-PSYCHOLOGY
ATTITUDE MEASUREMENT SCALES-PSYCHOLOGYATTITUDE MEASUREMENT SCALES-PSYCHOLOGY
ATTITUDE MEASUREMENT SCALES-PSYCHOLOGY
 
Evolution in History and Systems in Psychology
Evolution in History and Systems in PsychologyEvolution in History and Systems in Psychology
Evolution in History and Systems in Psychology
 
Behaviorism in Psychology
Behaviorism in PsychologyBehaviorism in Psychology
Behaviorism in Psychology
 
Aggression in Social Psychology
Aggression in Social PsychologyAggression in Social Psychology
Aggression in Social Psychology
 
Targeted killing in world
Targeted killing in worldTargeted killing in world
Targeted killing in world
 
Alfred Adler Individual Psychology
Alfred Adler Individual PsychologyAlfred Adler Individual Psychology
Alfred Adler Individual Psychology
 
Vocabulary Development in Oxford English
Vocabulary Development in Oxford EnglishVocabulary Development in Oxford English
Vocabulary Development in Oxford English
 
Social perception-Social Psychology
Social perception-Social PsychologySocial perception-Social Psychology
Social perception-Social Psychology
 
Personsality-Personality Psychology
Personsality-Personality PsychologyPersonsality-Personality Psychology
Personsality-Personality Psychology
 
Sigmund Freud-Psychoanalytical theory
Sigmund Freud-Psychoanalytical theorySigmund Freud-Psychoanalytical theory
Sigmund Freud-Psychoanalytical theory
 
Socialization
Socialization Socialization
Socialization
 
Evolution and Individual differences
Evolution and Individual differencesEvolution and Individual differences
Evolution and Individual differences
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 

Prejudice social disliking

  • 1. PREJUDICE (Social disliking) SUBMITTED TO: MAM ZARTASHIA KYNAT SUBMITTED BY: SAIRA SHAFQAT (7201) ALI HAMZA (7205) ROMAILA SHAZADI (7233) FATIMA ARIF (7246)
  • 2. Defination What is Prejudice? Nature of Prejudice Components of Prejudice Types of Prejudice Research Article TABLE OF CONTENTS TOPICS FOR DISCUSSION
  • 3. An unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason. DEFINATION OF PREJUDICE:
  • 4. Prejudice (Wedgwood, Hensleigh (1855)) is prejudgment before becoming aware of the relevant facts of a case. The word is often used to refer to preconceived, usually unfavorable, judgments toward people or a person. The word "prejudice" is often used when people dislike another group of people that are different from them. They may decide they do not like them because of their skin color (this is "racial prejudice"), religion (religious prejudice) or nationality. Such prejudices can lead to discrimination, hatred or even war (Rosnow, Ralph L. (March 1972). It refers to a positive or negative evaluation of another person based on their perceived group membership, but the usually is negative. "PREMATURE JUDGMENT" Prejudice is a:
  • 5. NATURE OF PREJUDICE: A person’s behavior towards a certain group of people or people with distinct differences can be due to the social schemas that a person develops with time, through experience and or through social influence. Prejudice can be described as a negative attitude or observable behavior towards a certain socially defined group or members of that group. Even though in the modern society, prejudice is seen as inappropriate or undesirable, it does still exist within each person and they vary in magnitude and severity individually.
  • 6. SOMETHING TO THINK ABOUT - Angela Davis In a racist society, it is not enough to be non-racist. We must be anti-racist
  • 8. Affective (Prejudice) Evaluative/emotional aspect. Feelings toward specific social group and it's member. e.g hate, dislike .
  • 9. BEHAVIOURAL(DISCRIMINATION) Positive or negative behavior directed towards the person or group who are targets of prejudice. Behavioural actions accossiated with object of prejudice. aavoidance, harrassment.
  • 10. COGNITIVE (STEROTYPES) A cognitive farmers work (i-e schema) to the effect that all members of a specific social groups share certain characteristics. Beliefs about the specific social group and it's members. Widely shared and simplified.
  • 12. RACISM: Is the belief that groups of humans possess different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism directed against other people because they are of a different race or ethnicity. Example: White people think they are superior
  • 13. SEXISM Sexism is prejudice or discrimination based on a person's sex or gender. Sexism can affect anyone, but it primarily affects women and girls. It has been linked to stereotypes and gender roles, and may include the belief that one sex or gender is intrinsically superior to another. Example: One may refer to a female as a "girl" rather than a "woman", implying that they are subordinate or not fully mature.
  • 14. AGEISM Prejudice or discrimination on the grounds of a person's age. Example: An older person who forgets something could be quick to call it a "senior moment," failing to realize the ageism of that statement. People also often utter ageist phrases such as "dirty old man" or "second childhood," and elders sometimes miss the ageist undertones CLASSISM Classism, also known as, Class discrimination is prejudice or discrimination on the basis of social class. It includes individual attitudes, behaviors, systems of policies and practices that are set up to benefit the upper class at the expense of the lower class
  • 15. HOMOPHOBIA Homophobia refers to various negative attitudes toward homosexual individuals that may be expressed at the individual, cultural, and institutional level. NATIONALISM Nationalism is an idea and movement that promotes the interests of a particular nation, especially with the aim of gaining and maintaining the nation's sovereignty over its homeland. Example: India's promotion of India as a Hindu nation is an example of nationalism. It calls for everyone to adhere to Hindu ideals even though there are vast religions in the country.
  • 16. RELIGIOUS DISCRIMINATION  Is treating a person or group differently because of the particular beliefs which they hold about a religion. Example: Dismissing an employee because of their religion. Deciding not to hire an applicant because of their religion. Refusing to develop or promote an employee because of their religion. Xenophobia, or fear of strangers, is a broad term that may be applied to any fear of someone who is different from us. Hostility towards outsiders is often a reaction to fear.1 It typically involves the belief that there is a conflict between an individual's ingroup and an outgroup. Example: In the United States include acts of discrimination and violence against Latinx, Mexican, and Middle Eastern immigrants. XENOPHOBIA
  • 18. Article By Richard T Schaefer, DePaul University, Chicago, IL, USA 2015 Elsevier Ltd. All rights reserved.
  • 19. ABSTRACT Prejudice is a negative attitude that rejects an entire group; discrimination is behavior that deprives a group of certain rights or Opportunities.Prejudice does not necessarily coincide with discrimination, as is made apparent by a typology developed by Sociologist Robert Merton. The mass media seem to be of limited value in reducing prejudice .Equal-status contact may reduce hostility between groups, but data show few friendships Cross racial lines. In response to increasing diversity in the workplace, corporations and organizations have mounted diversity Training programs to increase organizational effectiveness and combat prejudice.
  • 20. Prejudice is a negative attitude toward an entire category of People. A prejudiced belief leads to categorical rejection. Prejudice is not disliking someone you meet because you find his or her Behavior objectionable.It is disliking an entire racial or ethnic Group, even if you have had little or no contact with that group. PREJUDICE
  • 21. DISTINGUISHED FROM DISCRIMINATION Prejudice and discrimination are related concepts but are not the same. Prejudice is a belief or attitude. discrimination is action. Discrimination involves behavior that excludes all members of a group from certain rights. If an individual refuses to hire as a typist an Italian American who is illiterate, it is not discrimination. If an individual refuses to hire any Italian Americans because he or she thinks they are incompetent and does not make the effort to see if an applicant is qualified, it is discrimination.
  • 22. Sociologist Robert Merton (1949, 1976), in exploring the relationship between negative attitudes and negative behavior, identified four major categories. These are as follows: Type I: The unprejudiced nondiscriminator: all-weather liberal Type II: The unprejudiced discriminator: reluctant liberal Type III: The prejudiced nondiscriminator: timid bigot Type IV: The prejudiced discriminator: all-weather bigot The all-weather liberal term employed in type 1 and 2 believes in equality and practices it. Types III and IV do not believe in equal treatment for racial and ethnic groups, but they vary in their willingness to act. The timid bigot, Type III, will not discriminate if discrimination costs money or reduces profits or if he or she is pressured not to by peers or the government. The all-weather bigot unhesitatingly acts on the prejudiced beliefs that he or she holds. MERTON’S TYPOLOGY
  • 23. LAPIERE STUDY The isolated prejudice experienced during the trip puzzled LaPiere, so he resolved To explore people’s social reactions further.To test this possibility, he sent questionnaires asking the very establishments at which they had been served if the owner would “accept members of the Chinese race as guests in your establishment.”More than 90% responded no, even though LaPiere couple had been treated politely at all the establishments. The LaPiere study is not without flaws. LaPiere could not pinpoint what factors caused the warm in-person recepTion at one point in time and the later cold rejection on paper. Because he lacked Control over who participated at the two different points in time, LaPiere could not determine if the people who answered his follow-up questionnaire were the same ones Who originally greeted and seated them or gave them a room.To combat such fl aws and to explain the underlying causes of social behavior, social Psychologists rely on research methods. Lapiere is best known for his article” Attitude vs. Actions”(1934).he spent two years travelling the united states with a Chinese couple .Despite an alleged climate Of intolerance of Asians, LaPiere observed that the couple was Treated courteously at hotels, motels, and restaurants.
  • 24. Prejudice is learned. Friends, relatives, newspapers, books, movies, and television all teach it. Several theories have been advanced to explain the rejection by individuals of certain groups in a society. Exploitation Theory Karl Marx is considered the most classical and influential theorist of exploitation, who held that workers in a capitalist society are exploited insofar as they are forced to sell their labor power to capitalists for less than the full value of the commodities they produce with their labor. For Marx, however, exploitation was a phenomenon that characterized all class-based societies, not only capitalism. Indeed, it is feudal society, not capitalism, Under feudalism, it is readily apparent that serfs use some of their labor power for their own benefit, while another part (the corvée) is used for the benefit of the feudal lord. In contrast, under slavery workers appear to work entirely for the benefit of their masters. And under capitalism workers appear to work entirely for the benefit of themselves, selling their labor to capitalists as free independent contractors. THEORIES OF PREJUDICE
  • 25. THE CONTENT OF PREJUDICE: STEREOTYPES Stereotype is a fixed, over generalized belief about a particular group or class of people. By stereotyping we infer that a person has a whole range of characteristics and abilities that we assume all members of that group have. An important approach by sociologists and other social scienTists to the understanding of prejudice has been the role that Stereotypes play. The systematic study of stereotypes began with David Katz And Kenneth Braly’s (1933) use of the checklist approach.College students were presented with a list of 84 adjectives such As sly, cruel, neat, and so on. They were asked to list which traits They considered most characteristic of 10 groups: Germans,Italians, Irish, English, Blacks, Jews, Americans, Chinese,Japanese, and Turks. The students’ selection of traits for each Group consistently agreed with one another, especially for Blacks And Jews.Researchers have found that stereotypes exist of different races, cultures or ethnic groups. REDUCING PREJUDICE The obvious way to eliminate prejudice is to eliminate its Cause.Much research has been done to determine how to change Negative attitudes toward groups of people.
  • 26. Most research studies show that well-constructed educational Programs have a positive effect on reducing prejudice. The reduction is rarely as much as one might Want, however. The difficulty is that a single program is Insufficient to change lifelong habits, especially if little is Done to reinforce the program’s message once it ends. Persuasion to respect other groups does not operate in a clear Field, because, in their ordinary environments, people are still Subjected to situations that promote prejudicial feelings(Allport, 1979). Studies document that increased formal education, regard-Less of content, is associated with racial tolerance. Research data Show that highly educated people are more likely to indicate Respect and liking for groups different from themselves. EDUCATION
  • 27. MASS MEDIA Mass media, like schools, may reduce prejudice without Requiring specially designed programs. As with measuring the influence of programs designed To reduce prejudice, coming to strong conclusions on mass Media’s effect is hazardous, but the evidence points to A measurable effect. The absence of racial and ethnic minorities in television and Motion pictures is well documented. They are less likely to play Recurring roles and are far underrepresented in key decision-Making positions such as directors, producers, and casting Agents Equal-Status Contact This is a concept of the contact hypothesis ,is a theory regarding how best to improve relations between groups that display hostility towards each other. Conflict can be reduced between ingroups/outgroups and majority/minority groups successfully if several factors are in place. One is that the people involved are equal status contacts. Similar histories and backgrounds must be emphasized and encouraged in order to increase the likelihood of reduction in conflict. Differing statuses affect people within the same group: high and low social economic status, differing cultural groups, and age disparities can cause discordance within a group.
  • 28. XENOPHOBIA OVERVIEW Economic concerns and other Approaches stress normative factors. No one explanation is Sufficient. Surveys conducted in the United States over the past 60 years point to a reduction of prejudice as measured by the Willingness to express stereotypes or maintain social distance.Survey data also show that many Whites and Blacks are still Intolerant of each other.Equal-status contact may reduce hostility among groups.However, in a highly segregated society defined by inequality,Such opportunities are not typical. The mass media and Workplace diversity programs can be of value in reducing Discrimination but have not done enough While Strides are being made in increasing the appearance of minorIties in positive roles in television and films, one would not Realize how diverse our society is by sampling advertisements,programs, or movie theaters.See also: Affirmative Action, Sociology of; Discrimination:Racial; Prejudice in Society: Psychological Perspectives; Racial Relations; Racism, Sociology of.
  • 29. MERTON’S TYPOLOGY BIBLIOGRAPHY Allport, G.W., 1979. The Nature of Prejudice. 25th Anniversary. Addison-Wesley, Reading, MA. Ansell, A.E., 2008. Color blindness. In: Schaefer, R.T. (Ed.), Encyclopedia of Race, Bogardus, E., 1968. Comparing racial distance in Ethiopia, South Africa, and the Bonilla-Silva, E., 2006. Racism without Racists, second ed. Rowman & Littlefield, Bonilla-Silva, E., Embrick, D.G., 2007. “Every place has a Ghetto.” The significance Of Whites’ social and residential segregation. Symbolic Interaction 30, 323–345. Bonilla-Silva, E., Seamster, L., 2011. The sweet enchantment of color blindness in Black face: explaining the ‘miracle,’ debating the politics, and suggesting a way for Hope to be ‘for real’ in America. Political Power and Social Theory 22, 139–175. Ethnicity, and Society, vol. 1. Sage, Thousand Oaks, CA, pp. 320–322. United States. Sociology and Social Research 52, 149–156. Lanham, MD.
  • 30. REFERENCES: Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers. Hogg, M., & Vaughan, G. (2005). Social Psychology (4th edition). London: Prentice-Hall. Katz, D. (1960). Public opinion quarterly, 24, 163 – 204. LaPiere, R. T. (1934). Attitudes vs. Actions. Social Forces, 13, 230-237. Allport, G. W. (1954). The nature of prejudice. Addison-Wesley.