SlideShare a Scribd company logo

Pol Comm 5 Big Sell Us2008

•Download as PPT, PDF•
•
Darren Lilleker
Darren Lilleker

Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University

News & PoliticsEntertainment & Humor
1 of 19
THE BIG SELL Lecture 5
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
The role of a campaign ,[object Object],[object Object],[object Object],[object Object]
Have goals changed? ,[object Object],[object Object],[object Object],[object Object]
Art or Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Hype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Substance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The battle for nomination ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vice Presidents ,[object Object],[object Object],[object Object]
The real battle
Promoting the brand - Obama ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting the brand - McCain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama’s Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do campaigns matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The case against ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thoughts for discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Political Perspective
Political PerspectivePolitical Perspective
Political PerspectiveJazmine Blakley
 
Sports PR Lecture Notes 9-8
Sports PR Lecture Notes 9-8Sports PR Lecture Notes 9-8
Sports PR Lecture Notes 9-8Game Day Communications
 
Getting Unwedged
Getting UnwedgedGetting Unwedged
Getting UnwedgedChris Wilson
 
Role of the Media
Role of the MediaRole of the Media
Role of the MediaMitchem Mitchem
 
Sports Public Relations
Sports Public Relations Sports Public Relations
Sports Public Relations Zoe Bernstein
 
Polarization - is NGO campaigning part of the problem? And what can we do to...
Polarization - is NGO campaigning part of the problem? And what can we do to... Polarization - is NGO campaigning part of the problem? And what can we do to...
Polarization - is NGO campaigning part of the problem? And what can we do to...more onion
 
Role of the Media
Role of the MediaRole of the Media
Role of the MediaMitchem Mitchem
 
Birth of Political Parties
Birth of Political PartiesBirth of Political Parties
Birth of Political Partiesshoetzlein
 

Recommended

Political Perspective
Political PerspectivePolitical Perspective
Political PerspectiveJazmine Blakley
 
Sports PR Lecture Notes 9-8
Sports PR Lecture Notes 9-8Sports PR Lecture Notes 9-8
Sports PR Lecture Notes 9-8Game Day Communications
 
Getting Unwedged
Getting UnwedgedGetting Unwedged
Getting UnwedgedChris Wilson
 
Role of the Media
Role of the MediaRole of the Media
Role of the MediaMitchem Mitchem
 
Sports Public Relations
Sports Public Relations Sports Public Relations
Sports Public Relations Zoe Bernstein
 
Polarization - is NGO campaigning part of the problem? And what can we do to...
Polarization - is NGO campaigning part of the problem? And what can we do to... Polarization - is NGO campaigning part of the problem? And what can we do to...
Polarization - is NGO campaigning part of the problem? And what can we do to...more onion
 
Role of the Media
Role of the MediaRole of the Media
Role of the MediaMitchem Mitchem
 
Birth of Political Parties
Birth of Political PartiesBirth of Political Parties
Birth of Political Partiesshoetzlein
 
Political Ads and Campaigns
Political Ads and CampaignsPolitical Ads and Campaigns
Political Ads and Campaignslflemin
 
Birthplace of Political Parties
Birthplace of Political PartiesBirthplace of Political Parties
Birthplace of Political Partiesshoetzlein
 
Television and bias powerpoint notes
Television and bias powerpoint notesTelevision and bias powerpoint notes
Television and bias powerpoint notesHarold Sowards
 
Birth of Political Parties
Birth of Political PartiesBirth of Political Parties
Birth of Political Partiesshoetzlein
 
05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINAR05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINARJohn Mwingira
 
Reaching criticity by increasing the temperature
Reaching criticity by increasing the temperatureReaching criticity by increasing the temperature
Reaching criticity by increasing the temperatureZoya Street
 
The Obama Strategy
The Obama StrategyThe Obama Strategy
The Obama StrategyInsight Publicis
 
Four pillars of excellence full
Four pillars of excellence fullFour pillars of excellence full
Four pillars of excellence fullPhyllis Harmon, DTM
 
Marketing to Millennials
Marketing to Millennials Marketing to Millennials
Marketing to Millennials Kristina M. Smith, M.A.
 
Business analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya RangarajanBusiness analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya RangarajanSupriya Rangarajan
 
Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2Connor_Crampton
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesLoh Ching Soo
 
Group presentation
Group presentationGroup presentation
Group presentationShankn02
 
Presidential power PowerPoint
Presidential power PowerPointPresidential power PowerPoint
Presidential power PowerPointThe Economist Educational Foundation
 
Lecture women president
Lecture women presidentLecture women president
Lecture women presidentEmily Neff-Sharum
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseChris Heuer
 
Why she buys: female shopper marketing
Why she buys: female shopper marketing Why she buys: female shopper marketing
Why she buys: female shopper marketing Huanchao Tang
 
Public Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and TourismPublic Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and TourismHailey Mullen
 
Big Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience ManagementBig Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience ManagementBusiness Over Broadway
 
Why Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social MediaWhy Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social MediaRadius
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Intelligent_ly
 

More Related Content

What's hot

Political Ads and Campaigns
Political Ads and CampaignsPolitical Ads and Campaigns
Political Ads and Campaignslflemin
 
Birthplace of Political Parties
Birthplace of Political PartiesBirthplace of Political Parties
Birthplace of Political Partiesshoetzlein
 
Television and bias powerpoint notes
Television and bias powerpoint notesTelevision and bias powerpoint notes
Television and bias powerpoint notesHarold Sowards
 
Birth of Political Parties
Birth of Political PartiesBirth of Political Parties
Birth of Political Partiesshoetzlein
 
05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINAR05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINARJohn Mwingira
 
Reaching criticity by increasing the temperature
Reaching criticity by increasing the temperatureReaching criticity by increasing the temperature
Reaching criticity by increasing the temperatureZoya Street
 
Business analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya RangarajanBusiness analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya RangarajanSupriya Rangarajan
 
Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2Connor_Crampton
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesLoh Ching Soo
 
Group presentation
Group presentationGroup presentation
Group presentationShankn02
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseChris Heuer
 
Why she buys: female shopper marketing
Why she buys: female shopper marketing Why she buys: female shopper marketing
Why she buys: female shopper marketing Huanchao Tang
 
Public Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and TourismPublic Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and TourismHailey Mullen
 

What's hot (19)

Political Ads and Campaigns
Political Ads and CampaignsPolitical Ads and Campaigns
Political Ads and Campaigns
 
Birthplace of Political Parties
Birthplace of Political PartiesBirthplace of Political Parties
Birthplace of Political Parties
 
Television and bias powerpoint notes
Television and bias powerpoint notesTelevision and bias powerpoint notes
Television and bias powerpoint notes
 
Birth of Political Parties
Birth of Political PartiesBirth of Political Parties
Birth of Political Parties
 
05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINAR05.05.2012_ENTREPRENEURSHIP SEMINAR
05.05.2012_ENTREPRENEURSHIP SEMINAR
 
Reaching criticity by increasing the temperature
Reaching criticity by increasing the temperatureReaching criticity by increasing the temperature
Reaching criticity by increasing the temperature
 
The Obama Strategy
The Obama StrategyThe Obama Strategy
The Obama Strategy
 
Four pillars of excellence full
Four pillars of excellence fullFour pillars of excellence full
Four pillars of excellence full
 
Marketing to Millennials
Marketing to Millennials Marketing to Millennials
Marketing to Millennials
 
Business analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya RangarajanBusiness analytics in political analysis by Supriya Rangarajan
Business analytics in political analysis by Supriya Rangarajan
 
Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2Unit 6 media campaigns akf cc v2
Unit 6 media campaigns akf cc v2
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for Athletes
 
Group presentation
Group presentationGroup presentation
Group presentation
 
Presidential power PowerPoint
Presidential power PowerPointPresidential power PowerPoint
Presidential power PowerPoint
 
Lecture women president
Lecture women presidentLecture women president
Lecture women president
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the Enterprise
 
Why she buys: female shopper marketing
Why she buys: female shopper marketing Why she buys: female shopper marketing
Why she buys: female shopper marketing
 
Public Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and TourismPublic Relations in Entertainment, Sports, and Tourism
Public Relations in Entertainment, Sports, and Tourism
 

Viewers also liked

Big Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience ManagementBig Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience ManagementBusiness Over Broadway
 
Why Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social MediaWhy Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social MediaRadius
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Intelligent_ly
 
A project report on customer feedback at big bazaar
A project report on customer feedback at big bazaarA project report on customer feedback at big bazaar
A project report on customer feedback at big bazaarProjects Kart
 
How Bandsintown is Leveraging Big Data to Sell Out Tours
How Bandsintown is Leveraging Big Data to Sell Out ToursHow Bandsintown is Leveraging Big Data to Sell Out Tours
How Bandsintown is Leveraging Big Data to Sell Out ToursBandsintown
 
Impact of big data on analytics
Impact of big data on analyticsImpact of big data on analytics
Impact of big data on analyticsCapgemini
 
5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality Industry5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality IndustrySuyati Technologies
 
Big Data Analytics in Energy & Utilities
Big Data Analytics in Energy & UtilitiesBig Data Analytics in Energy & Utilities
Big Data Analytics in Energy & UtilitiesAnders Quitzau
 

Viewers also liked (11)

Big Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience ManagementBig Data has Big Implications for Customer Experience Management
Big Data has Big Implications for Customer Experience Management
 
Why Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social MediaWhy Small Businesses Sell better than Big Businesses on Social Media
Why Small Businesses Sell better than Big Businesses on Social Media
 
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup
 
A project report on customer feedback at big bazaar
A project report on customer feedback at big bazaarA project report on customer feedback at big bazaar
A project report on customer feedback at big bazaar
 
How Bandsintown is Leveraging Big Data to Sell Out Tours
How Bandsintown is Leveraging Big Data to Sell Out ToursHow Bandsintown is Leveraging Big Data to Sell Out Tours
How Bandsintown is Leveraging Big Data to Sell Out Tours
 
Big Data World
Big Data WorldBig Data World
Big Data World
 
Impact of big data on analytics
Impact of big data on analyticsImpact of big data on analytics
Impact of big data on analytics
 
5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality Industry5 Ways in which Big Data can help the Hospitality Industry
5 Ways in which Big Data can help the Hospitality Industry
 
Big data ppt
Big data pptBig data ppt
Big data ppt
 
Big Data Analytics in Energy & Utilities
Big Data Analytics in Energy & UtilitiesBig Data Analytics in Energy & Utilities
Big Data Analytics in Energy & Utilities
 
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big DataCustomer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
 

Similar to Pol Comm 5 Big Sell Us2008

Pol Comm 6 Permanent Campaigning
Pol Comm 6 Permanent CampaigningPol Comm 6 Permanent Campaigning
Pol Comm 6 Permanent CampaigningDarren Lilleker
 
Selling & spinning political advertising
Selling & spinning political advertisingSelling & spinning political advertising
Selling & spinning political advertisingIbrar Ahmad
 
Mass media & public opinion3
Mass media & public opinion3Mass media & public opinion3
Mass media & public opinion3MrO97
 
American Government - Chapter 9 - Parties and Campaigns
American Government - Chapter 9 - Parties and CampaignsAmerican Government - Chapter 9 - Parties and Campaigns
American Government - Chapter 9 - Parties and Campaignscyruskarimian
 
Interest Groups And The Media
Interest Groups And The MediaInterest Groups And The Media
Interest Groups And The Mediaguestd17e8c3
 
Mass media & politics week 6
Mass media & politics week 6Mass media & politics week 6
Mass media & politics week 6Brandon Marshall
 
Beijing October IBS 2015
Beijing October IBS 2015Beijing October IBS 2015
Beijing October IBS 2015Phil Harris
 
The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2David Lynn Painter
 
Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
 
Goal 4 Political Parties
Goal 4 Political PartiesGoal 4 Political Parties
Goal 4 Political Partiesjenniferdavis22
 
The Influentials: Missed Opportunity or Marketing Genius?
The Influentials: Missed Opportunity or Marketing Genius?The Influentials: Missed Opportunity or Marketing Genius?
The Influentials: Missed Opportunity or Marketing Genius?Joseph LaMountain
 
The Role of the Media and Propaganda
The Role of the Media and PropagandaThe Role of the Media and Propaganda
The Role of the Media and Propagandahcpsgov
 
475 2015 media effects methods up
475 2015 media effects methods up475 2015 media effects methods up
475 2015 media effects methods upmpeffl
 
Political Party Development: External and Internal Communication
Political Party Development: External and Internal CommunicationPolitical Party Development: External and Internal Communication
Political Party Development: External and Internal CommunicationIAGorgph
 
Formats of the election campaign messages in Poland
Formats of the election campaign messages in PolandFormats of the election campaign messages in Poland
Formats of the election campaign messages in PolandAgnieszka Stępińska
 
475 2015 news coverage of elections up
475 2015 news coverage of elections up475 2015 news coverage of elections up
475 2015 news coverage of elections upmpeffl
 

Similar to Pol Comm 5 Big Sell Us2008 (20)

Pol Comm 6 Permanent Campaigning
Pol Comm 6 Permanent CampaigningPol Comm 6 Permanent Campaigning
Pol Comm 6 Permanent Campaigning
 
Selling & spinning political advertising
Selling & spinning political advertisingSelling & spinning political advertising
Selling & spinning political advertising
 
Political marketing
Political marketingPolitical marketing
Political marketing
 
Mass media & public opinion3
Mass media & public opinion3Mass media & public opinion3
Mass media & public opinion3
 
American Government - Chapter 9 - Parties and Campaigns
American Government - Chapter 9 - Parties and CampaignsAmerican Government - Chapter 9 - Parties and Campaigns
American Government - Chapter 9 - Parties and Campaigns
 
Pol Comm 4 Marketing
Pol Comm 4 MarketingPol Comm 4 Marketing
Pol Comm 4 Marketing
 
Interest Groups And The Media
Interest Groups And The MediaInterest Groups And The Media
Interest Groups And The Media
 
Mass media & politics week 6
Mass media & politics week 6Mass media & politics week 6
Mass media & politics week 6
 
Beijing October IBS 2015
Beijing October IBS 2015Beijing October IBS 2015
Beijing October IBS 2015
 
The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2
 
Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008
 
Creative brief
Creative briefCreative brief
Creative brief
 
Goal 4_ss
Goal 4_ssGoal 4_ss
Goal 4_ss
 
Goal 4 Political Parties
Goal 4 Political PartiesGoal 4 Political Parties
Goal 4 Political Parties
 
The Influentials: Missed Opportunity or Marketing Genius?
The Influentials: Missed Opportunity or Marketing Genius?The Influentials: Missed Opportunity or Marketing Genius?
The Influentials: Missed Opportunity or Marketing Genius?
 
The Role of the Media and Propaganda
The Role of the Media and PropagandaThe Role of the Media and Propaganda
The Role of the Media and Propaganda
 
475 2015 media effects methods up
475 2015 media effects methods up475 2015 media effects methods up
475 2015 media effects methods up
 
Political Party Development: External and Internal Communication
Political Party Development: External and Internal CommunicationPolitical Party Development: External and Internal Communication
Political Party Development: External and Internal Communication
 
Formats of the election campaign messages in Poland
Formats of the election campaign messages in PolandFormats of the election campaign messages in Poland
Formats of the election campaign messages in Poland
 
475 2015 news coverage of elections up
475 2015 news coverage of elections up475 2015 news coverage of elections up
475 2015 news coverage of elections up
 

More from Darren Lilleker

How to win Elections: A Psychological Approach
How to win Elections: A Psychological ApproachHow to win Elections: A Psychological Approach
How to win Elections: A Psychological ApproachDarren Lilleker
 
Understanding consumer and audience psychology
Understanding consumer and audience psychologyUnderstanding consumer and audience psychology
Understanding consumer and audience psychologyDarren Lilleker
 
FoL: Media Monitoring and Measurement
FoL: Media Monitoring and MeasurementFoL: Media Monitoring and Measurement
FoL: Media Monitoring and MeasurementDarren Lilleker
 
FoL: Engagement, Reach and Control
FoL: Engagement, Reach and ControlFoL: Engagement, Reach and Control
FoL: Engagement, Reach and ControlDarren Lilleker
 
FoL: Message crafting and behavioural economics
FoL: Message crafting and behavioural economicsFoL: Message crafting and behavioural economics
FoL: Message crafting and behavioural economicsDarren Lilleker
 
FoL: Introduction to Effective Public Engagement
FoL: Introduction to Effective Public EngagementFoL: Introduction to Effective Public Engagement
FoL: Introduction to Effective Public EngagementDarren Lilleker
 
Pol Comm 10 Aesthetics & Web 2.0
Pol Comm 10 Aesthetics & Web 2.0Pol Comm 10 Aesthetics & Web 2.0
Pol Comm 10 Aesthetics & Web 2.0Darren Lilleker
 
Pol Comm 8 Tabloid Politics
Pol Comm 8 Tabloid PoliticsPol Comm 8 Tabloid Politics
Pol Comm 8 Tabloid PoliticsDarren Lilleker
 
Pol Comm 7 Mediated Society
Pol Comm 7 Mediated SocietyPol Comm 7 Mediated Society
Pol Comm 7 Mediated SocietyDarren Lilleker
 
Pol Comm 3 Professionalisation
Pol Comm 3 ProfessionalisationPol Comm 3 Professionalisation
Pol Comm 3 ProfessionalisationDarren Lilleker
 
Persuasion & Influence: Session 1
Persuasion & Influence: Session 1Persuasion & Influence: Session 1
Persuasion & Influence: Session 1Darren Lilleker
 
Political Communication: Introduction
Political Communication: IntroductionPolitical Communication: Introduction
Political Communication: IntroductionDarren Lilleker
 
Public Opinion and Persuasion: Lecture 1
Public Opinion and Persuasion: Lecture 1Public Opinion and Persuasion: Lecture 1
Public Opinion and Persuasion: Lecture 1Darren Lilleker
 
Political Parties on Web 2.0
Political Parties on Web 2.0Political Parties on Web 2.0
Political Parties on Web 2.0Darren Lilleker
 

More from Darren Lilleker (17)

How to win Elections: A Psychological Approach
How to win Elections: A Psychological ApproachHow to win Elections: A Psychological Approach
How to win Elections: A Psychological Approach
 
Understanding consumer and audience psychology
Understanding consumer and audience psychologyUnderstanding consumer and audience psychology
Understanding consumer and audience psychology
 
FoL: Media Monitoring and Measurement
FoL: Media Monitoring and MeasurementFoL: Media Monitoring and Measurement
FoL: Media Monitoring and Measurement
 
FoL: Engagement, Reach and Control
FoL: Engagement, Reach and ControlFoL: Engagement, Reach and Control
FoL: Engagement, Reach and Control
 
FoL: Message crafting and behavioural economics
FoL: Message crafting and behavioural economicsFoL: Message crafting and behavioural economics
FoL: Message crafting and behavioural economics
 
FoL: Introduction to Effective Public Engagement
FoL: Introduction to Effective Public EngagementFoL: Introduction to Effective Public Engagement
FoL: Introduction to Effective Public Engagement
 
Elite tweets
Elite tweetsElite tweets
Elite tweets
 
Pol Comm 10 Aesthetics & Web 2.0
Pol Comm 10 Aesthetics & Web 2.0Pol Comm 10 Aesthetics & Web 2.0
Pol Comm 10 Aesthetics & Web 2.0
 
Pol Comm 9 Aesthetics
Pol Comm 9 AestheticsPol Comm 9 Aesthetics
Pol Comm 9 Aesthetics
 
Pol Comm 8 Tabloid Politics
Pol Comm 8 Tabloid PoliticsPol Comm 8 Tabloid Politics
Pol Comm 8 Tabloid Politics
 
Pol Comm 7 Mediated Society
Pol Comm 7 Mediated SocietyPol Comm 7 Mediated Society
Pol Comm 7 Mediated Society
 
Pol Comm 3 Professionalisation
Pol Comm 3 ProfessionalisationPol Comm 3 Professionalisation
Pol Comm 3 Professionalisation
 
Pol Comm 2 Rep
Pol Comm 2 RepPol Comm 2 Rep
Pol Comm 2 Rep
 
Persuasion & Influence: Session 1
Persuasion & Influence: Session 1Persuasion & Influence: Session 1
Persuasion & Influence: Session 1
 
Political Communication: Introduction
Political Communication: IntroductionPolitical Communication: Introduction
Political Communication: Introduction
 
Public Opinion and Persuasion: Lecture 1
Public Opinion and Persuasion: Lecture 1Public Opinion and Persuasion: Lecture 1
Public Opinion and Persuasion: Lecture 1
 
Political Parties on Web 2.0
Political Parties on Web 2.0Political Parties on Web 2.0
Political Parties on Web 2.0
 

Recently uploaded

2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docxkfjstone13
 
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreieGujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreiebhavenpr
 
Minto-Morley Reforms 1909 (constitution).pptx
Minto-Morley Reforms 1909 (constitution).pptxMinto-Morley Reforms 1909 (constitution).pptx
Minto-Morley Reforms 1909 (constitution).pptxAwaiskhalid96
 
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)Delhi Call girls
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Julius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the TableJulius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the Tableget joys
 
26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docxkfjstone13
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Krish109503
 
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s LeadershipTDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadershipanjanibaddipudi1
 
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort ServiceDelhi Call girls
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Pooja Nehwal
 
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...Diya Sharma
 
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...Ismail Fahmi
 
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdhEmbed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdhbhavenpr
 
30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover Back
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover BackVerified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover Back
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover BackPsychicRuben LoveSpells
 

Recently uploaded (20)

2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
 
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreieGujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
 
Minto-Morley Reforms 1909 (constitution).pptx
Minto-Morley Reforms 1909 (constitution).pptxMinto-Morley Reforms 1909 (constitution).pptx
Minto-Morley Reforms 1909 (constitution).pptx
 
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
 
Julius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the TableJulius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the Table
 
26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
 
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!
 
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
 
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s LeadershipTDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
 
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Rajokri Delhi >༒8448380779 Escort Service
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
 
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
₹5.5k {Cash Payment} Independent Greater Noida Call Girls In [Delhi INAYA] 🔝|...
 
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
HARNESSING AI FOR ENHANCED MEDIA ANALYSIS A CASE STUDY ON CHATGPT AT DRONE EM...
 
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdhEmbed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
 
30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf
 
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover Back
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover BackVerified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover Back
Verified Love Spells in Little Rock, AR (310) 882-6330 Get My Ex-Lover Back
 

Pol Comm 5 Big Sell Us2008

Editor's Notes

  1. The O logo, designed by a graphic design company based on an idea from the team (often linked to Obama himself) is similar to a sun rising over fields but instead of golden rays it is the colours of the US flag that bathe the land. Captures Obama’s face, links him to highly symbolic all American images as well as capturing the ‘hope’ and ‘change’ themes of his campaign. Solicited and un-solicited endorsements seen as important and became part of the campaign Public involvement a tool of campaigning Centred more on him than on party or policy
  2. Much focus on national security, perceived as a weakness of Obama, education, energy independence and tax cuts. Fed into the economic crisis though difficult to separate himself from the failed policies of Bush. Seen as being a party man and his only endorsers are the party. His use of music by Foo Fighters, Van Halen, Heart and Jackson Browne all led to artists making statements that this did not mean they endorsed him. Dave Grohl used a number of live performances to endorse Obama and argued Obama encapsulated the spirit of the lyrics of ‘My hero’ than McCain. Dogged by problems, even accused of pinching his logo design from the frozen food company.