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Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
1.
Podcast Advertising Marketplace Helping
SMBs to advertise on the most relevant podcasts | 1/17
2.
• Fragmented market:
hosting platforms, listening apps, ad monetization networks • No monetization for small & mid size podcasts | 2/17 Problems
3.
• Aggregator: Search
Engine & Categories • 600k podcasts profiles - all sizes and niches • Marketplace: Ad Offers, Messages, Escrow, Reviews • Host-read Ads • Pre-recorded Ads • Sponsored Interviews • Public Pricing, Downloads, Audience details | 3/17 Solutions
4.
| 4/17 Aggregator: Search
Engine & Categories
5.
Podcasts Results | 5/17
6.
Podcast Profile | 6/17
7.
Add Offer | 7/17
8.
The fee is
split equally between both parties $500 / $2000 / $6000 (Packages Pricing) MARKETPLACE Up to $10k ➔ 15% Fee $10k - $25k ➔ 10% Fee $25k - $50k ➔ 7% Fee $50k+ ➔ 5% Fee Host-read Ads Pre-recorded Ads Sponsored Guest Interviews WHITE LABEL SERVICES $300 / $900 / $2000 Fixed pricing per # of contacts Podcast Outreach As a Service Marketing Agency Partners Program White Label Campaigns PREMIUM MARKETING SERVICES 10% Agency Management Free + 15% Marketplace/Commission Fee Dynamic Ads Host-read Ads Sponsored Guest Interviews $300 / $900 / $2000 Business model | 8/17
9.
• January 2024
– 2 clients = $600 • February 2024 – 1 client = $150 • 397 Podcasts onboarded • 2 Podcast Networks partners • 27 SEO leads ($1k-5k budget) in 2024 • 3 Trustpilot testimonials Leads Clients Networks Podcasts Traction | 9/17
10.
SEO Traffic growth |
10/17
11.
Marketplace Ad Network Agency Model Programmatic Competition | 11/17
12.
SEO Leads Google Ads Facebook
Ads > Services per Industry Linkedin Ads & Social Posts Leads Partnerships Marketing Agency Partner Program Podcast SaaS Affiliates Hybrid Advertising & Affiliate Model Go-To-Market | 12/17
13.
$2.17B US Podcast Ads Spending (Top-Down
TAM) $1.19B US Podcast Host-Read Ads (SAM) $11.9M ARR (1%) (SOM) Market | 13/17
14.
ICP SMB Owner (300k) (5-30
employees) ACV $1500 revenue (15% x $10k annual ad budget) $450M Total Addressable Market 22% for $100M Revenue Bottom-Up TAM | 14/17
15.
1 3 4
7 15 29 1 3 4 15 23 64 0.05 0.3 1 2 3 4 7 2024 2025 2026 2027 2028 2029 2030 Premium Marketing Services Marketplace White Label Services ICP Revenue-Year SMB Owner $0,35M - 2024 SMB Owner Marketing Agency $2M - 2025 SMB Owner Brand CMO Marketing Agency $7M - 2026 SMB Owner Brand CMO Marketing Agency $10M - 2027 SMB Owner Brand CMO Marketing Agency $25M - 2028 SMB Owner Brand CMO Marketing Agency $42M – 2029 SMB Owner Brand CMO Marketing Agency $100M – 2030 Roadmap to $100M | 15/17
16.
Nedko M. Nedkov CEO,
Founder • Brandvertisor.com - 1st marketplace startup • SEO, Paid Ads, B2B Marketing Konstantin Peychev CTO, Founder • Apps Dev & Ecommerce portals • Vue.js, Node,js, Strapi Dragomir Tomchev UX/UI & Marketing Strategy • Medical & Real Estate portals • UX / UI, HR, PR Manol Trendafilov Advisor, AI Automations • AI Automation Agency, Senior Dev • AI, Big Data Team | 16/17
17.
THANK YOU! Podcast Advertising
Marketplace Helping SMBs to advertise on the most relevant podcasts | 17/17
Download now