Founded in 1891 by Gerard Philips and his father Frederik Philips, Philips is a Dutch multinational conglomerate company headquartered in Amsterdam, Netherlands. Philips began by producing carbon-filament lamps and medical X-Ray tubes, and over time expanded into consumer electronics, healthcare, and lighting products. Today Philips has over 80,000 employees across 100 countries and focuses on consumer lifestyle products, lighting solutions, and healthcare technology. Philips aims to improve people's lives through meaningful innovation and make the world healthier and more sustainable through their products and services.

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Philips
Name: Rohit Salvi
Std: sybms marketing
Company name: Philips company
Prof. Aadity Sharma
College: Dalmia college

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History of Philips
Gerard Philips
 Founded in 15 may 1891.
 By Gerard Philips and his father Frederik Philips.
 Their first products was light bulbs.
 Philips is headquartered in Amsterdam, Netherlands and has 72 office
locations across 44 countries.
 It has 81,592 employees across 100 countries.
 The company has innovating and introducing newer products in the
market, For many years.

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From 1891-1915 they first light sources ever made. They produced Carbon-
Filament lamps and were one of the largest producers in Europe.
From 1915-1925 Philips launched a medical X-Ray tube. They
become market leader in all over Europe.
1927-1940 get involved in the electronics industry. In 1927 Philips
launched their first radio.
1970-1980 they lead to invention of Laser Vision optical disc,
and the Compact Disc.
In 1982 Philips partnered with Sony to officially launch the
Compact Disc.
1990-2000 the medical systems become easier for doctors
to use and more comfortable for patients.

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Philips
Consumer
Lifestyle
Lighting
solutions
Healthcare
technology

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1. Consumer Lifestyle :
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Philips Consumer Lifestyle, a key player in Health and Well-
being in 5 different categories:
 Healthy Living : Water & Air purifies, Kitchen Appliances
 Personal Care : Shaving, Female Haircare products.
 Home Living : LCD 'TVs, DVD Players
 Interactive Living : Portable MP3/MP4 players

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2. Lighting solutions:
 Philip’s lighting is one of the leading provider for both consumer
and professionals.
 The Philips brand is licensed to Signify, world leader in lighting, for lighting
products and services.
 It is the primary brand for lamps, luminaires, and other lighting products.
 Philips LED technologies continuous define the future with its
new led lighting technology.

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3. Healthcare technology:
 Philips has been continually ranking top in healthcare sector.
 Company is trying to make difference in healthcare
with its innovative and affordable tech solutions.
 Radiography & Fluoroscopy Systems respond quickly
to changing patient conditions, and delivering
consistent quality care.
 Philips patient monitoring systems improve patient
care, at lower costs at an attractive price.

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Philips Vision Statement
o "Improving people’s lives through meaningful innovation.“
o To be the world’s best supplier of manufacturing technology.
o To create a Phillips Community where we learn to live great lives.
Philips Mission Statement
o To make the world healthier and more sustainable through innovation,
o To improving the lives of 2.5 billion people a year by 2030.”
o To offer the best place to work for people who share there passion.
Philips Mission Statement & Vision Statement

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Strengths
1. Huge investment’s in R&D.
2. Strong position in all the
segments across the world.
3. Market leadership and strong
brand equity.
4. Highly innovative products.
Opportunities
1. Growth with e-commerce.
2. Increasing demand form
green sustainable lighting
products.
3. Expanding its market in the
developing country like India,
China.
Weaknesses
1. High priced product’s.
2. Highly competitive market in
electronic appliances.
3. Legal Complaints more
than 50 class-action lawsuits against
Philips over the years by customers
Threats
1. Highly competitive business
environment.
2. Availability of cheaper technology in
local markets.
3. Environmental and other government
regulations
S W
O T

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1. Segmentation targeting:
2. Philips Promotion & Advertising Strategy:
3. Philips Place & Distribution Strategy:
4. Philips Price/Pricing Strategy:
Marketing Strategy Of Philips

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Thank You