13. Wait, who’s talking?
Data User Research
Cognitive Psychologist.
E-commerce Experimentation & Customer
Experience Optimization Specialist
Experiments / Validation
Guido X Jansen
Global Business & Technology Evangelist @ Spryker
15. Composable Commerce Platform
for B2B, B2C and marketplace solutions.
Fully modular system
● 750+ Features
● 90+ Business Capabilities
Spryker.com
16. Business Capabilities & Features to A/B test
Cross-sell &
Upsell
Catalog
Management
CMS
Internationalization
Discounts &
Promotions
Cart
Gift Cards
Checkout CRM
Company
Account
Back Office
Forms
Order Management
Search & Filter
CMS
SEO
Payment
Personalization
Mailing &
Communication
Media
Management
Navigation
Multi-
Channel
Technology Partner Integrations Wish List
Workflow & Process
Management
Product
Management
Payments
Tax
Shipment Ratings & Reviews
Shopping List
Frontend
Frontend
Price