In my presentation, I use a Personal Brand Exploration to investigate my career goals, identify potential job titles, and connect with my target audience. I discuss competitor analysis, reflect on my identity, and create a personal brand statement. The ultimate aim is to share my insights and discover my own personal brand narrative, fostering empowerment in developing an authentic and meaningful identity. This is a project I completed for my "Project and Portfolio I: Personal Branding" course at Full Sail University. Completed on February 23, 2024

1. 02/23/2024
PERSONAL BRAND
EXPLORATION
ANNY SERAFINA LOVE
DIGITAL MARKETING BACHELOR OF SCIENCE
BUS119 - PROJECT AND PORTFOLIO I: PERSONAL BRANDING - ONLINE

2. Changing Career
CAREER GOALS
LAND A MARKETING STRATEGY POSITION IN HANHAN COMMERCIAL
GROUP UPON GRADUATION
SPECIFIC: Produce one blog each week tailored for homebuyers and investors for San
Jose and Bay Area.
MEASURABLE: Track site visitor interactions, identify popular topics, and prioritize
creating engaging blogs accordingly.
ACHIEVABLE: E
ff
ectively utilize research, writing, and creativity to produce engaging
blogs.
RELEVANT: Ensure the content is interesting and insightful to homebuyers and
investors.
TIME-BOUND: Complete the goal of 83 blogs by October 2025, aligning with the
graduation date, with regular check-ins to monitor and ensure progress.
Attain the position of
Director of Marketing
Strategy or similar title in
the Commercial Real
Estate Industry.
LONG-TERM CAREER GOAL
SHORT-TERM CAREER GOAL
(Miles, 2023)

3. Marketing Strategy in Commercial Real Estate
PROFESSION
Marketing
Strategy
Coordinator
Social Media
Strategist
Digital
Marketing
Strategist
JOB TITLE JOB TITLE JOB TITLE
(Glassdoor, 2024)

4. RECRUITERS & HIRING
MANAGERS AT MY TOP 3
TARGET AUDIENCE
Recruiters & Hiring Managers in
Commercial Real Estate Brokerages
in San Jose and the Bay Area
(Port & Wallace, 2013)
MISSION PEAK
BROKERS,
FREMONT, CA
HANNA JOHN
AZAR - COMPASS
COMMERCIAL
BURLINGAME, CA
HANHAN
COMMERCIAL GROUP,
SAN JOSE, CA

5. Industry Experience:
• 2 years in Social Media Marketing
Education:
• Attending Full Sail University for BAS Digital Marketing
• Attending Calbright College for Data Analysis
• Attending Real Estate School
Leadership/Noteworthy Experience: Played a crucial role in developing innovative products, emphasizing
compelling content creation for successful marketing, particularly for LaurDIY, a renowned in
fl
uencer brand.
Skills & Pro
fi
ciencies: She stands out with pro
fi
ciency in Adobe Creative Suite, Agile Development, and Data
Analysis. Her skills extend to Web Design using tools like Adobe Dreamweaver and InDesign, technical
expertise in JavaScript, Java, HTML5/CSS3, and strong communication skills in Business Writing and
Copywriting. Her focused areas include Social Media Marketing, Event Marketing, and Digital Marketing,
showcasing a passionate commitment to promoting well-being, sustainability, education, and good design.
Overall Online Presence: She's a strong competitor online with 50+ LinkedIn connections. Her pro
fi
le is
concise and engaging, presenting a polished image with active engagement. Diverse interests and showcased
projects highlight her expertise. To boost credibility, getting endorsements from connections is
recommended.
Industry Experience:
• 4 years and 4 months in Marketing
• 3 years and 3 months in Real Estate
Education:
• BFA in Advertising from Savannah College of Art and Design
• Minor in Photography
Leadership/Noteworthy Experience: Leadership and noteworthy experiences are not explicitly highlighted.
Skills & Pro
fi
ciencies: She's skilled in Advertising, Design, Planning, Corporate Design, Adobe Creative
Suite, Microsoft O
ffi
ce, HTML, Graphic Design, Google Drive, Social Media, Social Media Marketing, Web
Development, Web Design, and Microsoft Excel, making her a strong competitor in her
fi
eld.
Overall Online Presence: Her LinkedIn pro
fi
le boasts 500+ connections but is basic, lacking header art and
a personal introduction. While she actively engages with connection posts, her own posts are limited. More
endorsements from connections will validate her skills and strengthen her professional image.
COMPETITION
(LinkedIn, 2024)
Anny Sera
fi
na Love
DC General Contracting
Odette De Camier
Avison Young

6. Why? Prioritizing meaningful connections and education
for homebuyers and investors.
How? Use creativity and honesty in engaging storytelling
What? Digital marketing for commercial real estate
brokerages using content targeting homebuyers and
investors.
GOLDEN CIRCLE
1. Community
2. Knowledge
3. Honesty
4. Proactivity
5. Making A Di
ff
erence
Bonus Core Value: Simplicity
CORE VALUES
To provide valuable insights through e
ff
ective storytelling.
VISION
My passion is about making a positive impact.
PASSION
My superpower is creativity and honesty, helping
me navigate challenges with innovative approaches.
SUPER POWER
(Sinek, n.d.)
IDENTITY
Use honesty and
proactivity to
simply make a
positive
di
ff
erence.
GUIDING PRINCIPLE

7. PROMISE:
I attract customers for
commercial real estate brokerages
through engaging digital
storytelling, creating meaningful
connections and providing
valuable insights.
PROMISE & POSITION
POSITION:
“A VALUABLE
INSIGHT”

8. NETWORKING Elevator Pitch:
“Ever wonder why some commercial real estate brokerages
stand out? The secret lies in strategic marketing, particularly
through avenues like blogging and social media. By
consistently sharing valuable insights, addressing client needs,
and showcasing our expertise, our brokerage sets itself apart.
We're not just selling properties; we're building a community,
fostering engagement, and establishing ourselves as the go-to
experts in the industry.
Mentorship
Dr. Stephen Borstelmann, a trained physician and expert in
data analysis, AI, and disciplined problem-solving, is a
prospective mentor who aligns seamlessly with my career
goals in marketing research and strategy. Leveraging his
insights can enhance my pro
fi
ciency in data-driven
decision-making, providing a robust foundation for
navigating marketing analytics and strategic planning.
AMA+ON24: 5 Digital Engagement Trends for 2024
March 12th, 202411:00am PT | 2:00pm ET Webinar
My objective for the event is to connect with Mark Bornstein, VP of Marketing and
Chief Evangelist for ON24, and other professionals. I am eager to learn about the 5
Digital Engagement Trends for 2024 directly from Mark, leveraging his over 20 years
of marketing and account management experience with leading brands such as Cisco,
GE Access (now Avnet), and Compatible Systems. During the session, we will explore
emerging trends in digital experiences, gain new insights into audience behavior, and
receive valuable tips for successfully driving digital engagement throughout the year.
2024 AMA Collegiate Summit
Friday, October 4th | Virtual | More Details Coming Soon
My objective for the 2024 AMA Collegiate Summit on Friday, October 4th, is to
actively participate in virtual sessions, engage with industry professionals and fellow
attendees, and expand my network within the collegiate marketing community.
Industry

9. • Volume: AVERAGE
• Relevance: AVERAGE
• Purity: LOW
• Diversity: LOW
• Validation: LOW
DIGITAL MARKETING
(Careerblast.TV, n.d.)
The Hero Archetype, with courageous determination
and unwavering strength, inspires a sense of
empowerment and fosters a belief in conquering
obstacles through decisive action, epitomizing
competence, humility, and motivational drive.
(Putnam, n.d.)
BRAND ARCHETYPE
ONLINE ID CALCULATION SCORES
1. To increase purity scores:
• Keep website updated with keywords related to the Hero persona.
• Be active on social media and professional platforms, sharing
consistent content.
2. To increase diversity scores:
• Mix up content with blogs, short videos, infographics and more to
cater to di
ff
erent preferences.
3. To increase validity scores:
• Incorporate powerful quotes, surprising statistics, or relatable
personal stories to create memorable content that encourages
sharing.
• Feature positive testimonials or collaborations to build credibility.
BRAND ARCHETYPE MARKETING STRATEGY
(Aughtmon, 2016)
(Brand Yourself, n.d.)

10. TECHNICAL
CRM Software
• Task: Learn the fundamentals of CRM software.
• Organization: HubSpot Academy (CRM Training).
• Date of Completion Goal: November 2025.
SEO Optimization
• Task: Gain pro
fi
ciency in SEO techniques and strategies.
• Organization: Full Sail Course, Google (Google Analytics 4)
• Date of Completion Goal: April 2025.
TRANSFERABLE
Data Analysis
• Task: Develop skills in data analysis and data storytelling.
• Organization: Calbright College (Data Analysis Certi
fi
cate).
• Date of Completion Goal: December 2024.
Storytelling
• Task: Enhance storytelling skills for compelling content
creation and e
ff
ective marketing strategies.
• Organization: Full Sail Course, Khan Academy (Pixar in a Box)
• Date of Completion Goal: April 2024.
(HubSpot Academy, n.d.)
(Full Sail University, n.d.)
(Full Sail University, n.d.) (Khan Academy, n.d.)
(Calbright College, n.d.)
(Google, n.d.)
PROFESSIONAL DEVELOPMENT

11. REFERENCES
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ffi
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