In my presentation, Personal Brand Exploration, to explore my career goals, identify potential job titles, and connect with my target audience. I discuss competitor analysis, reflect on my identity, and create a personal brand statement. The ultimate aim is to share my insights and discover my own personal brand narrative, fostering empowerment in developing an authentic and meaningful identity. This is a project I completed for my "Project and Portfolio I: Personal Branding" course at Full Sail University. Completed on February 23, 2024

1. 02/23/2024
PERSONAL BRAND
EXPLORATION
ANNY SERAFINA LOVE
DIGITAL MARKETING BACHELOR OF SCIENCE
BUS119 - PROJECT AND PORTFOLIO I: PERSONAL BRANDING - ONLINE

2. Changing Career
CAREER GOALS
Upon Graduation, land a marketing strategy role at Hannah Commercial Group
• SPECIFIC: Develop a weekly blog catering to homebuyers and investors in San Jose and the
Bay Area.
• MEASURABLE: Monitor site visitor interactions, identify popular topics, and prioritize
creating compelling blogs accordingly.
• ACHIEVABLE: Utilize research, writing, and creativity e
ff
ectively to craft engaging blogs.
• RELEVANT: Ensure the content is interesting and insightful for homebuyers and investors.
• TIME-BOUND: Achieve the goal of 83 blogs by October 2025, aligning with the
graduation date, with regular check-ins to monitor and ensure progress.
Attain the position of
Director of Marketing
Strategy or similar title
in the Commercial
Real Estate Industry.
LONG-TERM CAREER GOAL
SHORT-TERM CAREER GOAL
(Miles, 2023)

3. Marketing Strategy in Commercial Real Estate
PROFESSION
Marketing
Strategy
Coordinator
Social Media
Strategist
Digital
Marketing
Strategist
JOB TITLE JOB TITLE JOB TITLE
(Glassdoor, 2024)

4. RECRUITERS & HIRING
MANAGERS AT MY TOP 3
TARGET AUDIENCE
Recruiters & Hiring Managers in
Commercial Real Estate Brokerages
in San Jose and the Bay Area
(Port & Wallace, 2013)
MISSION PEAK
BROKERS,
FREMONT, CA
HANNA JOHN
AZAR - COMPASS
COMMERCIAL
BURLINGAME, CA
HANHAN
COMMERCIAL GROUP,
SAN JOSE, CA

5. Industry Experience: 2 years in Social Media Marketing
Education:
• Attending Full Sail University for BAS Digital Marketing
• Attending Calbright College for Data Analysis
• Attending Real Estate School
Leadership/Noteworthy Experience: Played a crucial role in developing innovative
products, emphasizing compelling content creation for successful marketing,
particularly for LaurDIY, a renowned in
fl
uencer brand.
Skills & Pro
fi
ciencies: She stands out with pro
fi
ciency in Adobe Creative Suite, Agile
Development, and Data Analysis. Her skills extend to Web Design using tools like
Adobe Dreamweaver and InDesign, technical expertise in JavaScript, Java, HTML5/
CSS3, and strong communication skills in Business Writing and Copywriting. Her
focused areas include Social Media Marketing, Event Marketing, and Digital Marketing,
showcasing a passionate commitment to promoting well-being, sustainability, education,
and good design.
Overall Online Presence: She's a strong competitor online with 100+ LinkedIn
connections. Her pro
fi
le is concise and engaging, presenting a polished image with active
engagement. Diverse interests and showcased projects highlight her expertise. To boost
credibility, getting endorsements from connections is recommended.
Industry Experience:
• 4 years and 4 months in Marketing
• 3 years and 3 months in Real Estate
Education:
• BFA in Advertising from Savannah College of Art and Design
• Minor in Photography
Leadership/Noteworthy Experience: Leadership and noteworthy experiences are not
explicitly highlighted.
Skills & Pro
fi
ciencies: She's skilled in Advertising, Design, Planning, Corporate Design,
Adobe Creative Suite, Microsoft O
ffi
ce, HTML, Graphic Design, Google Drive, Social
Media, Social Media Marketing, Web Development, Web Design, and Microsoft Excel,
making her a strong competitor in her
fi
eld.
Overall Online Presence: Her LinkedIn pro
fi
le boasts 500+ connections but is basic,
lacking header art and a personal introduction. While she actively engages with
connection posts, her own posts are limited. More endorsements from connections will
validate her skills and strengthen her professional image.
COMPETITION
(LinkedIn, 2024)
Anny Sera
fi
na Love
DC General Contracting
Odette De Camier
Avison Young
(LinkedIn, 2024)

6. Why? Prioritizing meaningful connections and
education for homebuyers and investors.
How? Use creativity and honesty in engaging content.
What? Digital marketing for commercial real estate
brokerages using content targeting homebuyers and
investors.
GOLDEN CIRCLE
1. Community
2. Knowledge
3. Honesty
4. Proactivity
5. Making A Di
ff
erence
Bonus Core Value: Simplicity
CORE
To provide valuable insights through e
ff
ective content.
VISION
My passion is about making a positive impact.
PASSION
My superpower is creativity and honesty, helping
me navigate challenges with innovative approaches.
SUPER POWER
(Sinek, n.d.)
IDENTITY
Use honesty and
proactivity to
simply make a
positive
di
ff
erence.
GUIDING PRINCIPLE

7. PROMISE:
I attract customers for
commercial real estate brokerages
through engaging content,
creating meaningful connections
and providing valuable insights.
PROMISE & POSITION
POSITION:
“GREAT
CONTENT”

8. NETWORKING EVELATOR PITCH:
“Ever wonder why some commercial real estate brokerages
stand out? The secret lies in strategic marketing,
particularly through avenues like blogging and social media.
By consistently sharing valuable insights, addressing client
needs, and showcasing our expertise, our brokerage sets
itself apart. We're not just selling properties; we're building a
community, fostering engagement, and establishing
ourselves as the go-to experts in the industry.
MENTORSHIP
Dr. Stephen Borstelmann, a skilled physician and expert in
data analysis and AI, is a potential mentor perfectly aligned
with my career goals in marketing research and strategy.
Learning from his expertise can strengthen my skills in data-
driven decision-making, building a solid foundation for
navigating marketing analytics and strategic planning.
AMA+ON24: 5 DIGITAL ENGAGEMENT TRENDS
March 12th, 2024 11:00am PT | 2:00pm ET Webinar
• Connect with Mark Bornstein, ON24's VP of Marketing, and other
professionals.
• Learn from Mark about the 5 Digital Engagement Trends for 2024 and
his 20+ years of experience.
• Gain insights into emerging digital trends, audience behavior, and tips
for driving digital engagement in the coming year.
2024 AMA COLLEGIATE SUMMIT
Friday, October 4th | Virtual | More Details Coming Soon
• Actively participate in virtual sessions during the 2024 AMA
Collegiate Summit on Friday, October 4th.
• Engage with industry professionals and fellow attendees.
• Expand my network within the collegiate marketing community.
Industry Events

9. • Volume: AVERAGE
• Relevance: AVERAGE
• Purity: LOW
• Diversity: LOW
• Validation: LOW
DIGITAL MARKETING
(Careerblast.TV, n.d.)
The Hero Archetype, with courageous
determination and unwavering strength, inspires a
sense of empowerment and fosters a belief in
conquering obstacles through decisive action,
epitomizing competence, humility, and motivational
drive.
(Putnam, n.d.)
BRAND ARCHETYPE
ONLINE ID CALCULATION SCORES
1. To increase purity scores:
• Keep website updated with keywords related to the Hero persona.
• Be active on social media and professional platforms, sharing
consistent content.
2. To increase diversity scores:
• Mix up content with blogs, short videos, infographics and more to
cater to di
ff
erent preferences.
3. To increase validity scores:
• Incorporate powerful quotes, surprising statistics, or relatable
personal stories to create memorable content that encourages
sharing.
• Feature positive testimonials or collaborations to build credibility.
BRAND ARCHETYPE MARKETING STRATEGY
(Aughtmon, 2016)
(Brand Yourself, n.d.)

10. TECHNICAL
CRM Software
• Task: Learn the fundamentals of CRM software.
• Organization: HubSpot Academy (CRM Training).
• Date of Completion Goal: November 2025.
SEO Optimization
• Task: Gain pro
fi
ciency in SEO techniques and strategies.
• Organization: Full Sail Course, Google (Google Analytics 4)
• Date of Completion Goal: April 2025.
TRANSFERABLE
Data Analysis
• Task: Develop skills in data analysis and data storytelling.
• Organization: Calbright College (Data Analysis Certi
fi
cate).
• Date of Completion Goal: December 2024.
Storytelling
• Task: Enhance storytelling skills for compelling content
creation and e
ff
ective marketing strategies.
• Organization: Full Sail Course, Khan Academy (Pixar in a Box)
• Date of Completion Goal: April 2024.
(HubSpot Academy, n.d.)
(Full Sail University, n.d.) (Full Sail University, n.d.) (Khan Academy, n.d.)
(Calbright College, n.d.)
(Google, n.d.)
PROFESSIONAL DEVELOPMENT

11. REFERENCES
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contentmarketinginstitute.com/articles/content-crave-infographic/
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social-media-strategist-salary-SRCH_KO0,23.htm
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Salaries/marketing-strategy-coordinator-salary-SRCH_KO0,30.htm
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ffi
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