This is a project that I completed on behalf of my Project and Portfolio class in January of 2024.

1. Personal
Brand
Exploration
Jadielynn SanAgustine
Project and Portfolio I: Personal Branding
Sports Marketing and Media
January 9th, 2024

2. Starting Career S
M
A
This goal will be measurable by
tracking the number of applications
that turn Into Interviews and the
number of Interviews that turn Into
internship offers.
This goal is achievable by applying
for various fitting internships and
entry-level roles
R
This goal is relevant to my long-
term goal by providing me with
useful experience that directly
correlates with landing a social
media manager job.
T This goal will be achieved within 3
months of graduation.
ShortTermGoalKPI
Land a career as a social media manager with the Toronto Maple Leafs. In this
career choice, I will be responsible for all of the official social media accounts
belonging to the organization. I will specialize in TikTok content creation and trend
analytics.
Long Term Goal
Complete an internship with a HSK/ VGK or a major sports organization immediately
after graduation to gain hands-on experience in executing marketing strategies for
sports events and enhance practical skills in the field.
Short Term Goal
I will track the number of internships I apply for vs interviews offered vs
internships I successfully obtain. This will allow me to analyze where I need
improvement.
I will obtain a social media marketing
internship with a HSK or VGK in Las
Vegas, NV. This goal is important as
a first step to my career

3. Profession: Marketing and Media
Marketing Director
A marketing director is responsible for planning and overseeing marketing strategies to promote products or services. Their
role is to conduct market research, identify target audiences, develop marketing campaigns, manage budgets, and collaborate
with other teams to ensure a companies success. Marketing directors also develop pricing strategies based on a balance
between firm objectives and customer satisfaction.
Social Media Coordinator
Social media coordinators play a vital role in brand visibility. The main duty of a social media coordinator is content creation.
However, once that content is created and is live, it is now their job to track engagement and other analytics. Typically, a
social media coordinator will use various programs to track community engagement and utilize other software tools, such as
posting schedules. Another important role of the social media coordinator is to monitor competitors’ social media to find
differentials between them.
Public Relations Manager
In short, a public relations manager’s main job is to strengthen the positive relationship and view that the community has on a
specific entity. This can be done through content creation, such as public speeches, press releases, and other forms of
communication. A crucial part of a PR manager’s job is also damage/ crisis control. This is when an event negatively impacts
a specific entity. It is then the PR manager’s job to reshape the harmful narrative, into a less damaging situation.

4. Target Audience
Marketing managers in the hiring process, those hiring for
social media coordinators, and clients looking for a social
media manager for their business

5. Meghan Brody
Education: Full Sail
University (2023-Current),
Monmouth University
(2010- 2015)
Industry Experience: Goal
Keeper In Junior World
Cup in Sweden, leadership
role as a varsity soccer
team captain
Skills: Social Media,
Project Management,
Event Planning
Online Presence: Little to
no relevant online
presence
Briana Gutierrez
Education: Full Sail
University; Sports
Management MS (2023-
Current), California State
University Bakersfield;
Sports Communication
(2018- 2019)
Industry Experience:
College Sports Journalism,
Retail Marketing
Experience
Skills: Account
Management, Analytics,
Leadership
Online Presence: Small
relevant online presence
Competition

6. • Diversity
• Open Mindedness
• Success
• Inclusivity
• Credibility
Enhance sports inclusivity by broadening
exposure to diverse populations.
Identity
Core Values
Vision
Passion
Hockey games, Baseball games, and F1
races
Super Power
Strong community relation skills to
market to various members/ groups of
the community.
Guiding Principle
Fostering empowerment for traditionally
marginalized individuals to actively
engage and enjoy the world of sports,
creating an inclusive and enriching
experience for all.

7. I promise to create influential sports content that
elevates diversity and exposes all populations to a
dynamic sporting environment."
Diversify Sports Engagement
Promise and
Position

8. California Sports & Ent. 2024 Dallas Stars Career Fair
Mentorship
Date: January 23rd, 2024
Location: San Jose, California
Objective: I will gain useful
experience in interacting with
industry professionals to ensure
preparation for future career
opportunities.
Date: February 13th, 2024
Location: Dallas, Texas
Objective: I will gain meaningful
experience by completing on-
the-spot mini Interviews to
further my interactive
experience for future career
opportunities.
I am searching for a mentor with
at least 10 years of general
sports marketing experience
and possessing a special
interest In social media content
creation and analytics. I prefer a
women mentor with a special
Interest in equality and diversity.
Elevator Pitch
Have you noticed that sports like hockey
are typically geared toward older, white
men as their audience? Well, I specialize
in sports social media, aiming to create
content for a younger, more diverse
audience to expose them to a new interest,
such as sports. In fact, my current sports
education accounts are up 500 followers
just within the past week.
Networking
Industry Events:

9. Brand Archetype
"Girl Next Door”
Area of Focus: Diversity and Volume
I will aim to post a larger volume of content to enlarge the currently lacking online presence that I
have. I will do this by posting a variety of diverse content types such as TikToks and blog posts,
and adding to my LinkedIn profile.
Digital Marketing
Volume: Less than Zero
Relevance: Zero
Purity: N/A
Diversity: Less than Zero
Validation: Less than Zero
Online ID
Calculator Results
The basis of this archetype is a warm, welcoming environment with a sense of
familiarity that creates a community, focusing on trust and relatability. This archetype
encapsulates realism and empathy as core values.
Digital Marketing Strategy Improvment

10. Coding (basic HTML, CSS)
Task: Indulge in coding basic
and learn the relation between
coding and the technical aspect
of digital marketing
Organization: Udacity
Due Date: February 13th, 2024
Professional Development
Technical Skills Transferrable Skills
Social Media Content Creation
Public Speaking
Email Marketing
Task: Learn email marketing
basics and develop useful email
marketing strategies
Organization: Hubspot
Due Date: February 13th, 2024
Task: Cultivate confidence
through public speaking
Organization: Udemy
Due Date: March 2024
Task: Extend my current
knowledge of social media
content creation to be useful in
any setting/ career
Organization: Udemy
Due Date: March 2024

11. Citations
MindTools | Home. (n.d.). https://www.mindtools.com/a4wo118/smart-goals
Search Jobs. (n.d.). TeamWork Online. https://www.teamworkonline.com/jobs-in-sports?
employment_opportunity_search%5Bplace_id%5D=71469&commit=Search&employment_opportunity_search%5Bsort_by%5D=right_for_me
13-1161.01 - Search Marketing Strategists. (n.d.). https://www.onetonline.org/link/summary/13-1161.01
“finding and job in marketing.” (n.d.). Indeed. Retrieved January 11, 2024, from https://www.indeed.com/career-advice/finding-a-job/marketing-in-sports-jobs
“Briana Gutierrez.” (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/briana-gutierrez-687347164/
“Meghan Brody.” (n.d.). LinkedIn. Retrieved January 9, 2024, from https://www.linkedin.com/in/meghanjean-nfl-fashion/
Brand Archetypes | Psychology-Driven Brand Strategy. (2023, May 23). Kaye Putnam | Psychology Driven Brand Strategist. Retrieved January 9, 2024, from https://
www.kayeputnam.com/brand-archetypes/
31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. Retrieved January 11, 2024, from https://contentmarketinginstitute.com/articles/
content-crave-infographic/
CareerBlast. (2022, March 28). Online ID calculator - Careerblast.TV. Careerblast.TV. Retrieved January 12, 2024, from https://careerblast.tv/online-id-calculator/
Intro to HTML and CSS. (n.d.). Udacity. Retrieved January 13, 2024, from https://www.udacity.com/course/intro-to-html-and-css--ud001?
irclickid=Vo6ymJTWsxyPT3AQPU2%3A0SfvUkH2vzz0EysS180&irgwc=1&utm_source=affiliate&utm_medium=&aff=3002325&utm_term=&utm_campaign=__&utm_content=
&adid=786224
Courses & lessons | HubSpot Academy. (n.d.). Retrieved January 13, 2024, from https://academy.hubspot.com/courses/email-marketing
Advance Public Speaking. (n.d.). Udemy. Retrieved January 13, 2024, from https://www.udemy.com/course/advanced-public-speaking/?
utm_source=adwords&utm_medium=udemyads&utm_campaign=LongTail_la.EN_cc.US&utm_content=deal4584&utm_term=_._ag_81829991907_._ad_532193666399_._kw
__._de_c_._dm__._pl__._ti_dsa-1007766171552_._li_9030788_._pd__._&matchtype=&gad_source=1&gclid=Cj0KCQiAhomtBhDgARIsABcaYykuhYPYtRTg5Lbske8s0WNX
2FELRRP5pCmgvuoeNB9ZqOcJXwzJgawaAis5EALw_wcB
Social Media Content Creation. (n.d.). Udemy. Retrieved January 13, 2024, from https://www.udemy.com/course/social-media-content-creation-101/
The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/