Perception and decision-making are the cornerstones of our daily lives, influencing how we interpret information and choose courses of action. This presentation explores the intricacies of these processes, shedding light on their mechanisms and implications. Perception Essentials: Defining perception and its role in cognition. Sensory organs and information gathering. Gestalt principles and organizing sensory input. Attention & Perception: Selective attention and its impact on perception. Challenges like inattentional blindness and multitasking. Influencing Factors: Cultural influences and perceptual biases. Emotional effects on perception. Decision-Making Dynamics: Understanding decision-making models. Cognitive biases and their influence. The neurological basis of decision-making. Real-World Applications: Business, healthcare, and technology implications. Behavioral economics insights. Improving Skills: Mindfulness and critical thinking techniques. Decision-making frameworks. Conclusion: By grasping the nuances of perception and decision-making, we empower ourselves to make more informed and effective choices in our personal and professional lives. Through mindfulness, critical thinking, and understanding biases, we can navigate the complexities of our world with greater clarity and confidence.

1. Presenters:
• Furqan Akhtar
• Huzaifa Rizwan
• Anas Ahmed
• Huzaifa
PERCEPTION
AND INDIVIDUAL
DECISION-MAKING
NED University of Engineering and Technology, Karachi

2. OUTLINE
6. Ethical Decision-making
7. Causes of Creative
Behaviour
8. Conclusion
• What is Perception
• Factors Affecting
Perception
• Attribution Theory
• Perceptual Errors
• Decision Making Processes
2

3. Perception is the brain's
interpretation of sensory
information, shaped by
attention, past
experiences, and
cognitive processes.
DEFINTION
3

4. STAGES OF PERCEPTION
SELECTION ORGANIZATIO
N
INTERPRETATION
4
4

5. Factors Affecting Perception 5
5

6. ATTRIBUTION
THEORY
WHAT IS THIS?
6

7. 7

8. • Stereotyping
• Halo Effect
• Selective
Perception
• Negatively Bias
• In group Bias
COMMON PERCEPTUAL ERRORS
8

9. Decision Making 9
The process of
selecting a course of
action from multiple
alternatives based on
choices of relevant
information and
desired outcomes.

10. 10

11. <
11

12. COMMON ERRORS AND BIASES
IN DECISION MAKING
• Overconfidence bias
• Anchoring bias
• Confirmation bias
• Availability bias
• Risk aversion
12

13. • Utilitarianism
• US bill of rights
• Impose and
Enforce Law
13

14. • Curiosity
• Intelligence and Creativity
• Personality and Creativity
• Ethics and Creativity
CAUSES OF CREATIVE BEHAVIOUR
14