PeerPreneur Straight Up Care Marketing 101

PeerPreneur – Marketing
101
Who Am I?
Jonathan Lewis
• Co-Founder & CTO –Straight Up
Care
• CEO – ML Internet Consulting and
Marketing

101
Today’s Game Plan
• Provide you with actionable strategies
you can use starting today that will…
‾ triple your leads
‾ double your conversions
‾ grow your revenue and profits
exponentially

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Today’s Game Plan
• Help you rate your current situation
• Help you determine your goals
• Reset your mindset
• What does this have to do with
social media marketing?

101
Today’s Game Plan
Develop a roadmap you can use this week
to start improving your marketing results
and getting new clients

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Today’s Game Plan
How many hours are you honestly able to commit
to Peer Work?
Is this a hobby or a business to you?
Are you familiar enough with technology to work
online?
Are you afraid to put yourself out there?
Are you making Excuses?

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Today’s Game Plan
Do you truly want to help as many people
as possible?
How much income do you need to generate?

101
Today’s Game Plan
his is a viable business, and you CAN be a Full-Time Business owner
e are 20-40 people out there RIGHT NOW that are willing to pay for h
Finding them IS possible
If You’re Still With Me and Got That, We Can Move Forward

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Here’s the key to successful
marketing
You MUST be able to enter the conversation taking place
in the head of your target market
Or another way to look at it is to be able to address the
number one question on their mind at just the right time
The conversation that’s taking place in EVERYONE’S mind
revolves around two major points…
there’s a problem they have and they don’t want
there’s a result they want but don’t have

The Fundamentals of Marketing
• Have something good to say – market-dominating
position
• Say it well – compelling marketing
• Say it often - repetition
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The formula for generating more
leads
Market
Message
Media
101

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Unique Value Proposition (UVP)
It describes the benefits of your offer, how it solves
customers’ problems, and why it’s different from other
options.
What makes you different from a counselor, a sponsor, a
therapist?
What makes you different from other Peer Specialists?
Why are you the Best Choice for their problem?

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Unique Value Proposition vs. Unique Selling Proposition
Unique value propositions and unique selling
propositions (USPs) are often used interchangeably.
But there’s a difference:
• A unique selling proposition describes what makes you
stand out
• A unique value proposition explains why customers
should care and what they get out of it

Case Study: Cosmetic Surgeon
Specialized in “Mommy Makeovers”
35 leads / month running Facebook PPC
($6k)
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His ad:
“Nurture The Body That Will Provoke True
Envy”
(enter the conversation taking place in the head of
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Let’s apply this:
Market
Message
Media
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• Market: women 30 – 45 with two or more kids
• Message:
• Media: Facebook PPC, direct mail, radio, TV
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Want the body you had
BEFORE you had kids?

Result: Generated 300 – 500 leads per
month
1,143% LEAD INCREASE
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Case Study: Chiropractor
Specialized in “Fibromyalgia Diagnosis”
3 leads / month running newspaper fliers
($2k)
101

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• Market: women 18 – 85, massive pain throughout body
• Message: If you’re misdiagnosed,
you’re suffering needlessly
• Media: Cable TV, Facebook PPC, direct mail, radio
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Result: Generated 137 leads in 4 days
4,566% LEAD INCREASE
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Case Study: Daycare
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Mailed out postcard
to every home within
a 5 mile radius
NO calls

Case Study: Daycare
• Market: parents that want their kid(s) educated
• Message: We GUARANTEE your child will be reading at a
first-grade level prior to entering kindergarten
• Media: Networking, targeted direct mail, radio, TV,
FB PPC
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Case Study: Daycare
Result:
Generated 58 leads in first week
Had to stop running the ad
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The secret to generating more
leads
Market
Message
Media
101

The secret to converting more
leads
is to create a compelling offer
101

Future Buyers Soon-To-Buy Buyers! Now Buyers
< 1%
Only appeals to that
1% of NOW BUYERS
Tactical Marketing
A Z
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Future Buyers Soon-To-Buy Buyers! Now Buyers
< 1%
Benefits
Why SHOULD
I book with you?
Objections
WHY
SHOULDN’T I
book with you?
Vendor
Selection
WHO should I
book with?
The Buyers Journey
101
Information

The secret to converting leads
Create a compelling offer
• AGAIN -You MUST be able to enter the conversation taking place in
the head of your prospects
• Or another way to look at it is to be able to address the number
one question on your prospects mind at just the right time
• The conversation that’s taking place in EVERY prospect’s mind
revolves around two major points…
• there’s a problem they have and they don’t want
• there’s a result they want but don’t have
101

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Unique Value Proposition (UVP)
• there’s a problem they have and they don’t want
• there’s a result they want but don’t have
How Would YOU as a Peer Specialist with your unique
background and Experience rewrite this?
“We help (X) do (Y) by doing (Z).”

101
Today’s Game Plan
• What does this have to do with social
media marketing?
If you don’t understand what we just covered, getting the
right hashtag or posting on the right platform will NOT
matter!

Social Platforms
Instagram
TikTok
Facebook
Twitter
LinkedIn
YouTube
Pinterest
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Facebook demographics and usage
Number of monthly active users: 3.065 billion
Largest age group: 25-34 (29.9%)
Gender distribution: 43.7% female, 56.3% male (no
data on other genders)
Time spent per day: 30.9 minutes
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Instagram demographics and usage
Number of monthly active users: 2 billion
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LinkedIn demographics and usage
Number of members: 1 billion
Largest age group: 25-34 (60%)
69% of users access the platform daily and 15%
use it several times a week.
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Pinterest demographics and usage
Number of monthly active users: 498 million
Gender distribution: 76.2% female, 17.2% male,
6.6% unspecified (no data on other genders)
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TikTok demographics and usage
Number of monthly active users: 1.7 billion
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X (formerly Twitter) demographics and
usage
Number of monthly active users: 368 million
Gender distribution: 37% female, 63% male (no
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Bottom Line
Under 25 TikTok and Snapchat
25+ All are good, just depends on what you
are most comfortable with
Female = Pinterest
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101
How to Be Everywhere but focus on just on
platform…
Free Tools to work Smarter, not Harder
• Buffer (buffer.com) – Scheduling (Bonus FREE Post AI
Generator https://buffer.com/ai-assistant/social-media-
post-creator)
• IFTTT (ifttt.com) - Triggers
• Tailwinds (for Pinterest) (tailwindapp.com)– Find Content
to Share
• Canva (canva.com) – Create Media

Octothorpes
Using hashtags as part of your universal social media strategy
can help you easily secure 21% more engagement
Insta >12
FB 1-2
X 1-2
LI 3
TT 3-5
On most all platforms adding a location # increases views around
80%
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Focusing on the Perfect Hashtag is
important, but what is most important is
views/watch-time and shares
So ask for it!
If you see another peer or Straight Up
Care posting, just share it. We all win.
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Best Algorithm Practices
Spend several minutes a day interacting
If you are new, just view and like the first 24 hours,
don’t go straight to posting
Share
Self Promote 1 out of 5-6 posts
Mix it up – photos, videos, text only, etc.
Reply to EVERY message and Comment
Watch your numbers!
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Recap
• Make sure you want to be in business
• Identify Your Market
• Create Your Unique Marketing Message
• Set Up Buffer, IFTTT (Plenty of Tutorials if you
get stuck)
• Hop on Social Media of your choice, start
interacting, like pages, join groups, post helpful
content, etc.
• Use your marketing post at least once a week
101

Stay on the Lookout
For
Coming Announcements for
Syndicate12 v2.0!!!
Your Socks Will Be Blown OFF!
101

PeerPreneur Straight Up Care Marketing 101

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