3. Service Delivery: StraightUpCare.ORG
This MUST be set up before you’ll be able to start serving clients.
- Scheduling
- Billing
- HIPAA-compliant virtual meetings
.ORG questions?
4. Marketing: StraightUpCare.COM
Where clients learn about you and decide they want to work with you
● Have a profile picture
● Add bio
● Enter skills
● Select lived experience (this is particularly important for matching)
● LINK TO YOUR .ORG PROFILE
● Content, content, CONTENT - posts, links, etc.
○ Meet The Peer interview link
○ Resources
7. START-SD Update
● No assessments necessary
● To be eligible to work with START-SD voucher recipients, just have
appointment slots with a rate of $30 or less (doesn’t matter the
duration)
8. Getting your name out there: ONLINE
CONTENT, CONTENT, CONTENT!!
● Marketing Interview
○ Reduce The Stigma Roku and Amazon channels and reducethestigma.com
○ Reduce The Stigma podcast
● Social Media
○ Publish content, use hashtags to reach the target audience
○ Think about what would have gotten you to click and maybe schedule with someone in
your times of need
○ Comment on each other’s posts - this will increase the visibility of both/all of you
○ Tag Straight Up Care
9. Getting your name out there: ONLINE
● Send everyone to ONE LINK: your straightupcare.com profile
○ Have everything in your straightupcare.com profile that will then
take them to other things, like scheduling, your
reducethestigma.com, etc.
10. Getting your name out there: Outreach
● Leverage connections: Use groups you’re in to get your name out there.
● Leverage unique things about you: Veteran? Target Veterans groups, LGBTQIA+?
Target LGBTQIA+ groups, etc.
● Contact local counselors, social workers, case managers, treatment courts, etc.
and tell them about you and what you offer.
○ If they’re open to your info, follow-up with an email with your profile link and
Meet The Peer interview
● Ask friends and family to spread your link around to anyone they know who may
need support or knows someone who needs support
● ASK people to help you or if they have suggestions on how you can get your name
out there - you’d be surprised how many people are eager to help
11. Getting your name out there
Tips from fellow PeerPreneurs
Discussion of ideas