What will the a recession mean for charities and the fundraising they do to help their beneficiaries? That was the question asked being answered at Pareto Fundraising's recession proofing forum held in Sydney, 19th November 2008

1. Welcome Kalos orisate Benvenuto Irashaimasu Bienvenidos Jonathon and Matthew from ADRA Claire and David from Amnesty International Susan and Debra from Australia for UNHCR Michelle from Berry Street Victoria Brad from Garvan Research Foundation Chris and Stewart from Greenpeace Australia Pacific Kerry and Alexandra from Inspire Foundation Nicci and Philip from National Heart Foundation of Australia Mary and Nicky from Royal Australian College of Physicians Manisha from The Cancer Council of NSW Donna and Sonia from WSPA Sara from Pareto Phone Gavin, Dan, Martyn, Justine, Tai, Rob, Martin P, Martin S, Rachel, Warrick, and Sharon from Pareto Fundraising

2. © Pareto Fundraising 2008

3. The bubble bursts What about the charity world?

4. Sean with beneficiaries hide © Pareto Fundraising 2008

5. © Pareto Fundraising 2008

7. © Pareto Fundraising 2008

9. Where money comes from

10. AUD$61.2m AUD$30.1m © Pareto Fundraising 2008

11. 2006 charitable giving USA Individuals AUD$ 524.25 75.6% Foundations AUD$42.82 12.4% Bequests AUD$26.83 7.8% Corporations AUD$14.98 4.3% Source: Giving USA Foundation™ © Pareto Fundraising 2008 Total = $295.02 billion ( $440.95billion)

12. Source and © Charities Aid Foundation, Charity Trends 2005 - highlights

13. © Pareto Fundraising 2008

14. What has happened so far

15. Income in 1 st Half 2006 v 2007 v 2008 23 Australian and NZ benchmarked charities

16. Income in 1 st Half 2006 v 2007 v 2008 23 Australian and NZ benchmarked charities

18. © Pareto Fundraising 2008 What is a worry: current donors

19. © Pareto Fundraising 2008

20. © Pareto Fundraising 2008 Donations

21. © Pareto Fundraising 2008 Major Donors

22. © Pareto Fundraising 2008

23. © Pareto Fundraising 2008 Events

24. T Look after current donors Thank Properly Frequent Communications Phone your top donors Donor care letters

25. © Pareto Fundraising 2008 Most important: Good appeals and upgrades People giving is the best retention device Good upgrades = good customer care* *even for failed sales!

26. © Pareto Fundraising 2008 What is a worry: new donors

27. © Pareto Fundraising 2008

28. Return on Investment © Pareto Fundraising 2008

29. Cost of fundraising excl bequests © Pareto Fundraising 2008

30. Cost of fundraising incl bequests © Pareto Fundraising 2008

31. Income v Cost against COF © Pareto Fundraising 2008

32. Income v Net © Pareto Fundraising 2008

33. © Pareto Fundraising 2008 But donors want effective fundraising!?

34. © Pareto Fundraising 2008

36. © Pareto Fundraising 2008 Recession Suicide

37. Sue-Anne Wallace CEO, Fundraising Institute Australia © Pareto Fundraising 2008

38. Chris Washington-Sare Head of Fundraising and Marketing, Greenpeace Australia-Pacific © Pareto Fundraising 2008

39. © Pareto Fundraising 2008 Recession Strategy

41. Weekly Monthly Quarterly

43. Selected Greenpeace Countries

47. Ten tips For managing fundraising in a recession © Pareto Fundraising 2008

52. © Pareto Fundraising 2008