Bill O'Brien gave a presentation on online licensing strategies and the role of XML in digital content licensing. XML allows content to be broken into smaller chunks, enabling "micro commerce" through sub-chapter level licensing and sales of individual images, videos, and other content pieces. This results in many small transactions that can drive significant revenue increases for publishers. XML also streamlines the permissions process for customers through automated ordering and flexible licensing options like real-time PDF proofs. Early adopters using XML-based online licensing through CCC, like Rightslink, have seen permission and commercial reprint revenue increases as high as 17% in just six months.

1. StartwithXML
Online licensing strategies: the path to digital
revenue
January 13th, 2009
Presented By Bill O’Brien of CCC

2. More than a …
Content agility (XML) + digital
licensing = significant revenue
or a drop in the bucket?
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3. Bill O’Brien, Senior Consultant,
Rightslink®
► Began “chunking” content in the 1980s
► Pioneered custom course pack applications
► Developed database-driven custom publishing
and POD solutions
► Now, creates online licensing solutions
lot of small transactions
a
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4. CCC
30 years of
licensing content
$1 billion in
revenue
9,000 publisher
clients (45
Rightslink)
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5. A view from CCC
► How is content being used?
► What content is being licensed and how?
► The XML connection
► Bottom line results

6. How Content is Being Used
► Commercial reprints
► Electronic reuse
dwarfing photocopy
reuse
► Republication (esp.
publisher to publisher)
► Post on a blog
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7. What Content is being licensed
► Title level
► Full article
► Chapters
► Images, Photos
► Video clips
From … STM, Trade, B to B, Newspaper, … publishers

8. Why XML makes a difference
► Micro chunking equals micro commerce
► Travelling meta data
► Sub-chapter level licensing/sales
► Images, videos, podcasts, audio
► Content bundling
This is about new transactions
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9. XML enables flexible licensing
► PDF Proofs in real-time
► Accelerates the Proofing &
Ordering Process
► Allows for Greater Automation &
Better Customer Experience
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10. Online licensing
eliminates
manual reprint
& permissions
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11. XML is a Win-Win for Publishers and
Customers alike
► Publishers
 Expand efficiencies in sales, order and fulfillment chain
 Offer customers a smooth online experience
 Gain valuable insight into their customers’ media usage
► Customers
 Obtain rights to content quickly and within their workflow
 Have a direct link to the content owner
 Place orders at their convenience 24x7
 Eliminate confusion around authorized usage

12. Rightslink Success Stories
► permission and commercial reprint
revenue grew by 17% in just 6 months. 6
Figure Increase
► A specialty publisher has tripled and expects to
quadruple commercial reprint
revenue (Again, 6 Figure Revenue
Growth)
► A large global publisher was able to right size an
international rights and permissions organization
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13. Today’s leaders
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14. Think outside the .doc!
► Thank you!