In 2012, the only real rule that maybe applies in getting your project made, or produced, is that there are no rules any longer. Yes, you have to pay attention to established norms. But with the Digital onslaught...even those are breaking down/changing at lightning speed. So, this sheet is intended to be a 30,000-ft view of the subject, not nuts & bolts on specific paths...as by definition of the slide...those don't really exist anymore! Let us know what you think here: Ken Nicholas/ MindOnMediaSales@GMail.com

1. On Getting Your Project Made...
“…There are no right or wrong answers. You’ve got to look
at your project individually…”
- The Bannen Way’s Mark Gantt
So...Let’s look at your project...and your approach:
•What are the established Industry norms I can borrow from?
•Where am I blazing new, uncharted trails?
•When am I mixing these together to my benefit?
“It’s always been a hustle,” said Sarah Wilson, a trumpeter and vocalist who recently played at Yoshi’s for a record release.
When I lived in New York, I remember when the Knitting Factory stopped booking jazz, and Tonic closed down.”
But Ms. Wilson said that a weekend workshop on grant-writing and business philosophy she attended changed her life.
With four tracks on her last album financed by commissions, she said, she made more money over the past year
than in all other years combined.
- Death of Jazz Club Underscores a Changing Scene By REYHAN HARMANCI / NYT 12/30/10
2011 - All Rights Reserved by Their Owners.