October Edition _ Corporate Gifting - The Global Hues.pdf

The Global Hues | Vol. 3 | Issue 10 | October 2023 | 1

Contents
Vol 3 | Issue 10 October 2023
10
Around The Globe in
5 Minutes
News
Bill Gates
18
20
Fabuleux
Crafting A Story in
Every Gift
38
Purple Palette
Adding Signature Touch
Personalised Gifts,
Powerful Brands
40
The Perfect
Impressions Factory
Gifts That Unite Uniqueness
And Functionality
Approved Titles?
Is Your Reading List
Missing These
24
Magnus Cadeaux
Pioneering Excellence In
Gifting Solutions
Gift Kya De
Crafting Moments Of Joy
In Every Gift
44
COVER
STORY
12
Generative AI
and Beyond
The New Chapter:
28
Report
Brand
Advocates
How to Turn One-Time
Buyers into
50
Business
54
Home Office
Is Your
Ready for a
Productivity Boost?
Lifestyle
Best
Companies in India
Corporate Gifting
47
Listing

Editor’s
Note
H
ow do you feel when you receive a gift from
someone? Valued, special and honoured.
Right? Well, Corporate gifting is a world unto
itself. The act of giving, be it a token of appreciation or
a simple gift, evokes emotions. It is not just a customary
practice but an avenue for building relationships,
nurturing loyalty, and leaving a memorable mark. As
we are approaching the holiday season, this is the ideal
time to explore the wonders of corporate gifting and
express gratitude.
In this edition of our magazine, we delve into the world
of corporate gifting where you’ll find some of the best
corporate gifting companies in India, those who have
mastered the art of turning gifts into unforgettable
presents. But that’s not all.
In this issue, we also unravel the fascinating world of
artificial intelligence through a comprehensive report
on Generative AI and the transformation it will bring
to the business arena in the near future. For those
who are working from home, we have some tips on
how to transform your home office for a productivity
boost. We also guide you on “How to Turn One-Time
Buyers into Brand Advocates,” offering tips on how
businesses can aim for customer retention and much
more.
We hope you have a great time reading this edition!
The Global Hues
editorial@theglobalhues.com
Vol 3 | Issue 10 | October 2023
Publisher: The Global Hues
Founder & CEO: Himanshu Tyagi
Editor-in-chief: Tannishtha Mukherjee
Copy Editor: Priyanka Tyagi
Content Manager: Himanshi Jain
Editorial Team: Neha Sharma, Kusum Vats,
Aditi Gautam, Shreya Malakar
Design Head: Himanshu Koli, Monika Gandhi
Digital Team: Priyanshi Arora, Amit Sharma
-------------------------------------------------
Head of Sales & Marketing: Chetan Kaushik
Sales Team: Ritu Chauhan, Gaurav Mathur,
Abhishek Tiwary, Anushka Gupta, Sanchit
Rathi, Shubham Goel
Data & Research: Naval Kishore,
Saurabh, Aman Sharma
Marketing & PR: Krishiv Kumar
PR@theglobalhues.com
Advertisement: Mayank Gulati
Subscription: Maniraj Reddy
HR: Simran Khanna
Legal Affairs: Adv. Manoj Tyagi
Corporate Office Address:
807, 8th Floor, (9th
level in Lift),
Westend Mall, Near Hyatt Centric,
Janakpuri, New Delhi, Delhi 110058
Ph. no. : +91 9871258991
Email: info@theglobalhues.com
The Global Hues does not accept responsibility for returning
unsolicited materials & photographs. All unsolicited material
should be accomplished by self-addressed envelope & sufficient
postage.
All disputes are subject to exclusive jurisdiction of competent
courts and forums in Delhi/New Delhi only.
© 2023 Publisher, Reproduction in whole or a part throughout
the world, including image text or anything without written
permission from the publisher, is prohibited. All rights reserved.

AROUND THE GLOBE
Meta-owned WhatsApp plans to introduce a feature
that enables users to designate voice notes as ‘view
once.’ This feature is available to Android and iOS
users, and the view once feature is already present
for other types of media. According to a report from
WABetaInfo, the instant messaging app is intro-
ducing a fresh privacy feature to its beta users by
introducing self-destructing voice notes. Tapping
the ‘view once’ icon in the voice message chat inter-
face would help the users send the voice note in the
‘view once’ mode. Voice notes sent with this feature
activated cannot be replayed, saved, or shared.
SRI LANKA AND IMF REACH STAFF-LEVEL AGREEMENT FOR
DISBURSAL OF SECOND TRANCHE OF BAILOUT PACKAGE
Sri Lanka and IMF settled on a crucial staff-level agreement to release the second tranche of about $330 million
out of the $ USD 2.9 billion bailout package to help the cash-strapped country’s economic recovery. The IMF
approved this fund in March this year under the Extended Fund Facility (EFF) to support Sri Lanka’s economic
policies and reforms.
IMF emphasises that despite showing early signs of stabilisation, “the full economic recovery is still not assured.”
It stresses that “Sri Lanka’s external position has weakened due to prolonged debt restructuring discussions,
and reserve accumulation has slowed in recent months.”
IN 5 MINUTES
Japan and Vietnam Form A Comprehensive
Strategic Partnership
Whatsapp Plans To Introduce
‘View Once’ Mode For Voice Notes Japan and Vietnam plan to upgrade their partnership to the highest lev-
el possible. Prime Minister Fumio Kishida agreed to boost the cooperative
framework during talks with Vietnamese President Vo Van Thuong, who will
visit Japan as early as next month, the sources said.
This move will add Japan to Vietnam’s “top-tier” countries, including China
and the US. Japan wants to leverage this move to boost bonds in the eco-
nomic and security realms. This year marks the completion of 50 years of
Tokyo and Hanoi diplomatic relations.
Qatar Inks 27-Year Gas Deal With Britain’s Shell
Qatar agrees to supply the British firm Shell with natural gas for 27
years. Since the invasion of Ukraine by Moscow, European countries
are scrambling to replace lost deliveries of natural gas from Russia.
Qatar will supply 3.5 million tonnes of natural gas per year.
Qatari Energy Minister Saad al-Kaabi said, “These agreements reaf-
firm Qatar’s commitment to help meet Europe’s energy demands
and bolstering its energy security with a source famous for its supe-
rior economic and environmental qualities.” Deliveries of the Lique-
fied Natural Gas (LNG) to Rotterdam will begin in 2026.
India And Singapore Work Towards
Expanding The Digital Payment Links
India and Singapore are eager to expand the scope of their digital payment
link after the linkage between India’s United Payments Interface (UPI) and Sin-
gapore’s PayNow. The countries are looking to add more banks to the dig-
ital link, making the total number of banks 14 from the present six banks
that receive remittances from Singapore. The six Indian banks participating in
the remittances are -Axis Bank, DBS Bank India, ICICI Bank, Indian Bank, Indi-
an Overseas Bank and State Bank of India. They will receive the remittances
through the links.

WHERE GIFTS TURN INTO EXPERIENCES
With Spentacorp,
we don’t just
deliver gifts; we
create memorable
experiences and
lasting connections.
SPENTACORP
RAVI VARADARAJAN
FOUNDER & BUSINESS HEAD,
SPENTACORP
D
o you ever wonder what led to the rise
of corporate gifting? What’s the history
behind this practice? It’s a story that
stretches back to ancient civilizations where
people exchanged gifts and presents during
trade. Merchants engaging in business deals
believed that offering presents helped establish
trust between trading partners. In medieval
times, gift-giving evolved and became more
formalised, finding its way into royal courts and
among nobility. These gifts were not just tokens
of generosity; they were strategic tools for
building alliances and loyalty among kingdoms.
With the arrival of the Industrial Revolution,
businesses went through many changes, and so
did the way companies approached gift-giving.
Emerging businesses started giving gifts to clients,
partners and employees to show gratitude. Fast
forward to the 1990s; corporate gifting became
more popular. Today, we find ourselves in the
digital age, where businesses utilise corporate
gifting as a means to establish and strengthen
their relationships by sending gifts to their
clients, stakeholders, partners and employees,
transcending geographical boundaries to create
lasting connections. The history of corporate
gifting is a beautiful tale of how people have
always used presents to build connections and
show appreciation.
COVER STORY
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

This rich history of corporate gifting
shows how gifts have always brought
people together. And now, we see
this tradition come alive in a modern
way in Spentacorp. Helmed by Ravi
Varadarajan, a man with 28 years of
extensive experience in B2B sales and
marketing, Spentacorp specialises in
a range of services, from corporate
gifting to promotional merchandising,
employer branding, rewards &
recognition and building brand stores.
With a leadership of veterans
with a combined experience of
over 40 years, the success story of
Spentacorp revolves around growth
and incremental development. It is
growing by leaps and bounds. And the
numbers say it all.
„
„ It serves various large Indian
and multinational corporations,
earning the trust of over 125
customers
„
„ It offers a range of more than
1,000 products
„
„ The firm has successfully executed
over 2,000 projects
“When I got into this business about 30
years ago, there weren’t many companies
offering what we do. I can proudly say we
were among the pioneers in the industry.
We started off with promotional apparel
and gradually expanded our range.
Early on, I learned the importance of
being reliable and customer-focused,
something that we breathe even today,”
mentions Ravi.
SPENTACORP: SYMBOLISM
IN EVERY DETAIL
Spentacorp stands true to its name.
The name ‘Spentacorp’ is derived
from the Parsi word “Spenta” meaning
progress, swell, increase or expand.
The word ‘Spenta’ in ‘Spentacorp’
signifies the company’s commitment
Marketing. He is the key interface with
clients and holds the key to building
the company’s prestigious client base,
including big and renowned brands
like Infosys, Cisco, Accenture, Aditya
Birla Group and many more.
Ravi is not only suave but also tech-
savvy, a combination that perfectly
suits his research-oriented and
problem-solving approach. It is his
empathetic thinking approach that
enables Spentacorp to consistently
deliver industry-leading great
customer experience.
On the academic front, he holds a
certification in Executive and Business
coaching. He has mentored many
businesses to help them achieve their
goals.
“My vision is to make Spentacorp
a preferred partner in the business
industry, known not just for its
exceptional & top quality products
but also for the trust and reliability,”
reiterates Ravi.
QUALITY IS NEVER
REACTIVE
Quality, Spentacorp believes, is never
reactive. It always requires a proactive
approach. Its products go through
multiple quality checks to ensure
customers get the value they pay for.
Ravi mentions, “I can say with confidence
that we are not only one of the earliest
to get certified for Quality Management
Systems (QMS) but are also among
the very few with certifications from
international bodies.”
Spentacorp rides high on its customer
satisfaction score, proven expertise,
and seamless & easy buying
experience. The firm is also compliant
with all necessary certifications
like ISO 9001-2015 for Quality
Management Systems, ISO 27001-
2013 for Information Security (both
from TUV/DAkkS, Germany), and an
to growth and development, for itself
as well as its clients.
The company’s logo which features a
handshake between Spentacorp and
its partners, is a symbol of friendship,
goodwill, trust and approachability.
The brand colour scheme features a
gradient between orange and vivid
raspberry. While orange colour reflects
the energy of red and the happiness
of yellow, vivid raspberry reflects
friendship, affection, harmony, inner
peace, and approachability.
MEET THE FOUNDER
The man behind Spentacorp, Ravi
Varadarajan carries with him a rich
experience of 28 years in B2B Sales &
Ariba Supplier with a valid D-U-N-S
number. Furthermore, it is also a
Sedex member and SMETA audited for
ethical trade practices.
WHERE SCOUTING IS A
COMMON PRACTICE
Rather than following the approach
of cutting, copying, pasting and
presenting the same products
repeatedly to the client, Spentacorp
keeps scouting for new products. The
firm’s philosophy revolves around
‘need-based’ recommendations,
ensuring that its product ideation
and selection align perfectly with the
client’s wants.
COVER STORY
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

In the Founder’s words, “First and
foremost we analyse the brand needs,
the client’s purpose of gifting and of
course the budget.”
That’s not it! Spentacorp stands
differently in the market for its
capability to design and develop
products based on the client’s
requirements and viability. With an
extensive global network, the firm
sources specific products from across
the globe.
THE PRESTIGIOUS
CLIENTELE
Since the firm’s inception, Spentacorp
has added many renowned names
to its clientele list, which includes
several large Indian and Multinational
clients drawn across varied industry
verticals. The firm has served clients
from different industries like IT, ITES,
FMCG, Pharmaceuticals, Banking and
Investments.
‘The key to success is building
relationships that go beyond a
single transaction. Turning first-time
customers into lifelong clients is the
ultimate victory.’ Spentacorp does
exactly the name. Most of its clients
are returning customers with whom
the firm has built a relationship of
reliability and trust.
While commenting on the approach
that Spentacorp follows when clients
ask for personalisations, the Founder
shares, “For every client, their company
logo is sacrosanct and this is where our
extensive industry experience comes
into play. We don’t see ourselves as
just service providers, rather work as
consultants and partners for our clients.
We have sometimes recommended our
clients to either change the product
or design so that the branding comes
out in its best form. We deeply analyse
the intricacies of the artwork, and the
product selection and then advise the
Exploring
Challenges and
Considerations
in the
Corporate
Gifting
Industry
The Corporate Gifting
Industry holds a
promising future
ahead. However,
there are important
factors to keep in
mind in this evolving
environment.
clients towards a tailor-made solution
that aligns with their requirements. ”
SPENTACORP’S
STRENGTH: THE TEAM OF
PROFESSIONALS
Spentacorp boasts a dedicated,
creative and highly professional team
that works tirelessly to provide the
utmost service to its clients. Each team
member brings their unique talent
to the table, leading to impressive
outcomes while brainstorming for
new products and services. Through
regular learning opportunities, they
are encouraged to grow and shoulder
bigger responsibilities.
Mr Varadarajan takes pride when he
says, “We have team members coming
with zero experience and now they can
handle complex projects. All with a single-
minded goal - Customer satisfaction.”
Team Spentacorp is here to exceed the expectations of its
customers, solidifying the firm’s position as the go-to choice in the
world of corporate gifting.
Spentacorp rides high on its customer
satisfaction score, proven expertise, and
a seamless and easy buying experience.
„
„ Proper Knowledge and Credentials
It’s essential to be cautious of “fly-by-night” operators
in the gifting industry. To ensure the effectiveness of
the gifting initiatives, it’s crucial to choose a gifting
partner with proven credentials. This includes
evaluating their experience, track record, and the
quality of their products and after-sales services. This
due diligence will help you avoid partners who might
not meet your organisation’s standards.
„
„ Embracing Digital Transformation
Many organisations are transitioning from traditional
brick-and-mortar procurement models to more
efficient and cost-effective digital solutions. This
shift includes integrating gifting processes into spend
management systems like punchout and catalogue-
based buying. These digital tools can streamline the
procurement process, enhance transparency, and help
manage costs. Spentacorp is also using these tools to
deliver top-notch services to its clients.
„
„ Company Stores
Creating company stores is a great way to empower
employees to make personalised merchandise choices.
This not only boosts employee engagement but also
reinforces brand identity. However, it’s essential to
partner with a provider who can effectively build and
manage these stores to ensure they align with your
branding and purchasing goals.
COVER STORY
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

B
ill Gates is a man of remarkable intellect and curiosity. His voracious appetite for
reading, devouring about 50 books a year screams about his love for lifelong learning.
Whether he is on vacation or working late at night, books are his forever companions.
But what makes Bill Gates’ reading habits truly extraordinary is not just the quantity but the
quality of the books he chooses to immerse himself in. These aren’t just casual reads; they’re
carefully curated treasures
Gates has some great books to recommend. Let’s take a look at them:
THE RIDE OF A LIFETIME
BY ROBERT IGER
RATED: 4.5/5
The book narrates the life story of
Robert Iger when he started as the
CEO of Walt Disney in 2005. The book
describes the challenges he overcame
to reinvent and establish ‘Walt Disney’
as one of the most beloved companies
in the world. Iger made three strategic
choices, that made Disney so famous.
1) Devote time and capital to create
high-quality content. 2) Embrace tech-
nology and use it to the fullest rather
than treating it as a threat. 3) Become a
truly global
company.
R o b e r t
believes in
the endless
pursuit of
perfection
and always
s t a y s
ready to
innovate.
Iger also
b e l i e v e s
that there is a delicate balance
between demanding people to
perform their best versus paralyzing
them with constant fear.
WHY WE SLEEP BY
MATTHEW WALKER
RATED: 4.4/5
Sleep makes us smarter, healthier,
safer, and more productive. This book
by Dr Matthew Walker substantiates
the same.
The book
p r o v i d e s
insights into
the impor-
tance of
sleep and
how it affects
a human’s
p h y s i c a l
and cogni-
tive perfor-
mance. Besides that, the book also
suggests how one can improve their
sleep habits. The major diseases in the
world like obesity, cancer, Alzheimer’s,
and diabetes are linked to sleep defi-
ciency. This book puts the limelight on
all such cases and provides actionable
steps towards getting a night of sound
sleep.
MEASURE WHAT MATTERS
BY JOHN DOERR
RATED: 4/5
This book introduces the concept of
Objectives and Key Results (OKR). It
is a goal-setting framework used by
companies like Google and Intel. Gates
said recommending this, “A great
introduction
to OKRs and
how they
can be used
to drive
success.” At
the heart
of the OKR
s y s t e m
lies the
distinction
b e t w e e n
objectives
and key
results.
Objectives are ambitious and qualita-
tive goals that define what an organ-
isation or team want to achieve. Key
results are measurable objectives
that track progress towards certain
objectives. The book emphasises the
importance of setting ambitious goals,
known as “stretch goals,” that push
individuals and teams beyond their
comfort zones.
EDUCATED BY TARA
WESTOVER
RATED: 4.5/5
This book is a memoir of a woman
who grows isolated from society and
despite having zero education goes
on to earn a PhD at Cambridge and
Harvard University. Tara’s household
becomesaspacefilledwithturmoiland
b r u t a l i t y .
As she
continues
her studies
she is forced
to decide
b e t w e e n
her family
and educa-
t i o n .
T h r o u g h
this novel,
we see how
education
can open doors to new opportunities
and help people break from their past
and learn to take challenges head-on.
TAP DANCING TO WORK:
WARREN BUFFETT ON
PRACTICALLY EVERY-
THING BY CAROL LOOMIS
RATINGS: 4.4/5
This book is a collection of articles
and essays written by Warren Buffet
and edited by Carol Loomis. The book
provides an insight into the invest-
ment philosophy, business acumen
and personal life of Warren Buffet.
The book covers topics like Buffet’s
investment
strategies,
m a n a g e -
ment prin-
ciples, and
his views
on philan-
t h r o p y ,
parenting,
and public
policy. This
book is not
merely a
biography but rather a collection of
anecdotes, observations, and reflec-
tions of one of the world’s most
successful investors. The book looks
into his early years, his partnership
with Charlie Munger, and the growth
of Berkshire Hathaway into a multina-
tional conglomerate.

Fabuleux
Crafting A Story in Every Gift
W
ith a desire to transform
the act of gifting into an art
form, Pooja Narang took
the plunge to incept Fabuleux Gifting
Studio in 2022. In terms of its achieve-
ment, in just over a year, Fabuleux
had the privilege of collaborating with
big brands, crafting memorable gifting
experiences that resonate with their
brand identities and values.
Fabuleux, with a pledge to deliver
fabulous experiences, provides
end-to-end gifting solutions. From
the moment an order is placed until
it arrives at the customer’s doorstep,
Fabuleux takes care of everything.
The firm is sustained and nurtured by
Saurabh Nanda, the visionary behind
Coloressence & Nature’s Essence,
established over two decades ago, a
renowned name in the skincare sector
and a household favourite for modern
cosmetics and makeup.
But what would make you choose
Fabuleux? One thing that separates
Fabuleux from the rest is its ideology–
every gift should tell a story and create
a lasting impression. Its commitment
to curated gifting blends thoughtful-
ness, elegance, and creativity together.
WOMAN BEHIND THE
BRAND
Pooja Narang has over 18 years of
experience in sales, business devel-
opment and strategic leadership. All
these years, she has honed her skills
in spearheading successful sales
and marketing initiatives, fostering
key client relationships, and driving
revenue growth. Her expansive
professional journey has equipped
her with the ability to transform a
business vision into actionable strat-
egies, proficiently manage cross-func-
tional teams, and discern innovative
solutions to enhance profitability. This
wealth of experience has profoundly
moulded her into a visionary leader
and entrepreneur, enabling her to
confidently and innovatively navigate
the intricate landscape of the busi-
ness world. She has collaborated with
many prestigious brands such as TWG
Tea, Marriott, ITC, and British Airways.
Fabuleux is the result of her quench to
elevate the art of gifting by providing
luxury experiences that ultimately
inspire and delight both the giver and
the recipient.
SERVING CORPORATES &
INDIVIDUALS
Fabuleux’s clientele is extremely
diverse. Under the corporate arena,
the company had the privilege of
collaborating with a wide spectrum
of businesses, from startups to estab-
lished organisations. It also serves
individual clients for occasions ranging
from weddings and birthdays to anni-
versaries and more.
“We have served many big organisations
like Taj Hotels, Mercer, Sodexo, Apollo,
Marriott Hotels, and Visa to name a few,”
Pooja states proudly.
With an expanding range of in-house products and
a strong network of artisanal and eco-conscious
brands, we’re excited about the future.
POOJA NARANG
CO-FOUNDER & CEO, FABULEUX
She goes on to emphasise, “We never
compromise on quality. Quality assur-
ance stays at the core of our service. We
carefully curate our products, source
from trusted suppliers, and conduct
rigorous quality checks. Customer feed-
back is invaluable and we continuously
refine our offerings to meet and exceed
expectations.”
A PERSONALISED TOUCH IN
EVERY GIFT
As easy as it sounds, offering person-
alised touches that make each gift
unique is a tough row to hoe. Yet,
Fabuleux excels in this aspect as well.
Keeping customisation and personali-
sation at the heart of the business, the
company leaves no stone unturned
to understand clients’ needs, brand
identity and most importantly, the
message they wish to convey to the
recipients.
“That’s where my team scores a victory.
We are proud to have a creative team
of designers and stylists who create
customised solutions, whether it’s a
unique theme, personalised packaging
or custom-engraved products. It is their
dedication, creativity, and commitment
that has made Fabuleux where it is today.
Their ability to envision unique gifting
concepts and bring them to life, while
adhering to the principles of aesthetics,
is what truly sets us apart from the rest.”
mentions the CEO.
THE EXPANSION PLAN
The Corporate Gifting Industry shows
all signs of growth in the coming years.
As the demand for sustainable and
personalised gifting grows, Fabuleux is
all set to capitalise on this opportunity
by continuing to expand its offering in
these areas. Although there are some
challenges like staying ahead of trends
and managing the logistics, when you
are committed to excellence, you find
the way.
After a successful inaugural year of
operations, the firm is now actively
seeking seed funding to further
expand and refine its offerings,
adheres to its rigorous standards of
quality and aesthetics. A professional
and experienced team of designers
and artisans works diligently to create
these exquisite pieces, ensuring
they align with the latest trends and
eco-conscious choices that the clients
value.
Furthermore, Fabuleux in its initiative
to support ‘Make in India’, collaborates
with indigenous and local artisanal
brands and empowers communities
through employment opportunities.
“We also partner with brands that share
our values as these partnerships align
with our mission to provide eco-con-
scious and wellness-focused gifting
options. It’s a win-win when the values
resonate with our client’s desires for
meaningful, planet-friendly choices,”
shares Pooja.
“Fabuleux Gifting Studio is on a trajec-
tory to become the next top gifting
company to watch out for,” Pooja
signs off.
positioning itself for even greater
success in the near future.
Furthermore, Fabuleux looks forward
to using technology to simplify the
gifting experience for its clients,
making it easy for them to place
orders and receive updates on their
gifts’ progress, all while maintaining
the personal touch that defines Fabu-
leux Gifting Studio.
ON A MISSION TO CRAFT
MEMORABLE GIFTING
EXPERIENCES
What really covers under the mile-
stones? For Fabuleux, it’s the satisfac-
tion and lasting impressions etched in
customers’ minds through valued and
high-quality products. The company
takes pride in its commitment to keep
exploring and crafting new product
offerings. Its latest range of candles,
potpourri, and eco-friendly products is
curated in-house and is beyond imagi-
nation. This hands-on approach allows
the company to ensure that each item
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

How Major DP Singh Has Become An Inspiration
M
ajor Devender Pal Singh is
a name that resonates with
heroism and resilience. A
Kargil War Veteran, India’s Blade
Runner, Asia’s only disabled solo
Skydiver, Asia’s only disabled to fly an
Aircraft and a powerful Motivational
speaker, his story can give goose-
bumps to any.
Major DP Singh was only 25 years old
when during Operation Vijay 1999,
he got hit by mortar fire during the
heavy fire from the Pakistani military.
He got severely injured by shrapnel.
The shrapnel pierced several parts of
his body. The soldier was taken to the
Army Hospital. On arrival, the surgeon
declared him dead but a senior anes-
thesiologist, Col Rajinder Singh, inter-
vened and revived him. Due to exces-
sive bleeding and infection, his right
leg had to be amputated. However,
the soldier refused to let his disability
dictate the course of his life. Major DP
shares, “It took me 24 years to hunt Col
Rajinder Singh and thank him person-
ally. I finally did so just about a month
ago.”
It took him 10 years to conquer himself
when in 2009, he ran his 1st half mara-
thon on a walking prosthetic. In 2011,
he received his first running prosthetic
leg called ‘Blade’ from the Indian Army,
and from that point onward, he earned
the title of the “Indian Blade Runner.”
“I follow a three-point success mantra-
Accept the reality, learn & master how
to control your mind and increase your
capacity to achieve what you dream of,”
says DP Singh.
Major DP Singh has run 26 half-mara-
thons, including three half-marathons
in extreme conditions at altitudes
of 12,000 feet. Due to his exemplary
work, he has been featured five times
in the Limca Book of Records, the
latest under the title ‘First differently
abled Skydiver in Asia’. He was also
honoured by the Canadian govern-
ment and awarded the prestigious
REX Karamveer Global Fellowship.
Apart from shining as India’s first
Blade Runner, Major DP Singh is an
internationally acclaimed motivational
and TEDx speaker as well. He is also
Asia’s only disabled solo skydiver,
endorsing the spirit of adventure for
all disabled soldiers who suffer inju-
ries while fighting for the nation. On
28 March 2019, he attempted a Solo
Skydiving from Advance Landing Heptr
at 9000 ft and landed safely.
In July 2022, he was diagnosed with
early signs of Parkinson but as he says
“Every time life tries to hit me down, in
turn, it helps me to bounce back even
higher,” Major DP Singh reignited his
spirit again after a year and success-
fully flew an aircraft, becoming Asia’s
only disabled to fly an Aircraft.
He has also co-authored “GRIT: The
Major Story”, a book that shares a
perspective on life and how one can
enjoy life better and make the best out
of whatever is left to cherish success.
JOURNEY FROM 1999 TO 2009
From 1999 to 2009, DP Singh was
exposed to the following realities:
„
„ Challenges faced by amputees
„
„ The state of artificial limbs
„
„ The unfavourable attitudes of
prosthetic limb manufacturers
toward amputees
„
„ People’s mindset regarding
people with disabilities
„
„ Miserable lives of amputees
“I had pledged to myself during the
amputation surgery that I would never
compromise the quality of my life, so I
could learn to conquer myself and lead a
high-quality life,” shares the veteran.
He soon realised how difficult it would
be for an average Indian amputee to
improve their overall condition. After
successfully completing 4 half mara-
thons, he decided to take the action.
Thus, he began a support group for
amputees, The Challenging Ones (TCO)
to encourage and motivate people like
him to come forward and rise above
their disability through sports.
It is very easy to QUIT... majority does so... I, however, would like to TRY till last breath,
even if I fail. I know it is hard but then I am chosen by God himself for these challenges so why
should I bother? Let HIM only worry about the result. Jai Hind.
“TCO members are called the ‘Chal-
lengers’ and not ‘Challenged’. Therefore,
the group of Challengers is called ‘The
Challenging Ones’,” mentions the Major
with pride.
ACHIEVEMENTS TO HIS
NAME
Apart from earning the title of Kargil
War Veteran and India’s first blade
runner, Major DP Singh has many
achievements to his name.
„
„ Limca Record for ‘First Differently
Abled Skydiver in Asia’ in 2020
„
„ ‘CavinKare Ability Mastery Award’
in 2019
„
„ ‘National Award’ for the Empower-
ment of Persons with Disabilities
in 2018, presented by the Govern-
ment of India in the Role Model
Category for multiple disabilities
„
„ ‘Limca People of the Year’ Award
in 2016
„
„ Part of the historic committee
established by Mr Manohar Parri-
kar, the then Defence Minister, to
address litigation and grievances
of all Ministry of Defence employ-
ees in 2014
„
„ Indian Brand Ambassador for
the Wings for Life World Run, a
global social initiative by Red Bull,
focused on cancer awareness
„
„ Recipient of the REX Karamveer
Global Fellowship for 2014-15
„
„ Limca Record for being the first
Blade runner to run at high alti-
tudes in 2014
„
Blade Runner of India in 2011
„
amputee in India to start running
half marathons (21KMs) in 2009
„
„ DNA Exemplar Award presented
by ICICI Bank
“Despite being 100% disabled,
73 shrapnel in his body, he has
pledged to donate his body and
organs to save other lives.”

MAGNUS CADEAUX
PIONEERING EXCELLENCE IN GIFTING SOLUTIONS
O
pportunity knocks softly, but
it's always within earshot
for those who listen. Meet
Madan Babulal Jain, who saw the
opportunity in the corporate and
merchandise market while working
for a personalised gifting store as an
intern in the UK. With over a decade
of experience in this field, Madan
recognised the unorganised nature of
the gifting sector in 2018, which even-
tually led to the inception of Magnus
‘‘We tie up exclusively with well-known brands across various
categories and only suggest products which meet all quality
standard certifications.’’
Director
Director
Managing Director
DHIRAJ
JAIN
VIVEK
JAIN
MADAN
BABULAL JAIN
Cadeaux India Pvt Ltd. Headquartered
in Bangalore, Magnus is here to serve
both domestic and global clients with
a strong presence across India and
an in-house setup for printing and
engraving.
In a span of more than 5 years,
Magnus has established itself as a
trusted partner for some of the very
prestigious clients, including globally
recognised and influential U.S.-based
multinational corporations. Some of
its clients include Amazon, Deloitte,
Google, ADP, Samsung, Hondo, Bosch,
Coca-Cola, Novartis, Synchrony, and
many more.
MEET THE DIRECTORS
„
„ MADAN BABULAL JAIN - MANAG-
ING DIRECTOR
Madan Babulal Jain, who adorns
multiple hats being an Entrepre-
neur, Trainer, Investor and Socialist,
is the Managing Director at Magnus
Cadeaux. Madan leads the charge
with a vision rooted in the firm's
name itself. “Magnus’ in Greek means
'Greatest' and ‘Cadeaux’ translates to
'Gifts'. We are here to serve the best of
all,” reiterates Madan.
„
„ DHIRAJ JAIN & VIVEK JAIN
- DIRECTORS
Dhiraj Jain and Vivek Jain, being direc-
tors at the firm manage and supervise
the firm’s affairs. With their strategic
acumen, the firm continues to excel in
its mission to deliver exceptional prod-
ucts to customers.
“We tie up exclusively with well-known
brands across various categories and
only select products that adhere to the
highest industry standards and quality
certifications. Additionally, we have a
team of Key Account Managers who play
a crucial role in coordinating with the
rest of the teams including Procurement,
Delivery, Design, and more. We always
make sure that our clients not only
receive their products on time but also
enjoy an experience that exceeds their
expectations,” explains the Duo.
WIDE RANGE OF PRODUCTS
Magnus Cadeaux takes pride in
offering a wide array of products
across various categories, including
Electronics (Bluetooth speakers, fire-
sticks & more), Apparel (caps, jackets,
hoodies etc), Handicrafts, health &
fitness (air purifiers, health monitors,
fitness accessories), home furnishing
(bedsheets, blankets, foot rests etc),
drink wares (aluminium sippers,
bamboo items, ceramic mug etc),
safety products (dispenser, face mask,
sanitisers, disinfectants etc), trophies,
plants, desk accessories and much
more.
„
„ COMPANY OWNED OFFICES:
Ahmedabad, Bangalore, Delhi, Hyder-
abad and Mumbai
„
„ CHANNEL PARTNERS:
Chennai, Jaipur, Jabalpur, Kolkata,
Nasik, Pune, Surat, Valsad and
Vadodara
TEAM MAGNUS: THE POWER-
HOUSE BEHIND THE FIRM
Individually, we are one drop.
Together, we are an ocean. Magnus
is a team-oriented company, resulting
in many of the employees choosing to
stay with Magnus for years, reflecting
on the trust and culture of the firm.
Furthermore, Magnus’s in-house team
and print team possess deep exper-
tise in designing and printing a diverse
range of products, and high-end print
machinery to give the best output.
“Our team is the reason behind the
tremendous growth of our company,”
says Madan with pride. He further adds,
“Their dedication to always think out-of-
the-box sets us apart and enables us to
shine in the corporate gifting industry.”
NAVIGATING THE FUTURE
OF CORPORATE GIFTING
The corporate gifting market in India
is experiencing tremendous growth,
estimated at Rs. 12,000 crore and is
growing at over 200% per annum.
Gifting in India, as the Directors
explain can be segmented into three
key categories: Festival Gifting valued
at $7.5 billion, Personal Gifting worth
$20 billion, and Corporate Gifting
worth $2.5 billion.
We have a specialised team
to take care of packing,
logistics, shipping, and
delivery. The team works
tirelessly to ensure that
every package reaches its
destination safely. They
maintain constant
communication with our
delivery partners until the
product is securely in the
hands of our valued clients.
The numbers look
appealing, presenting
an opportunity to be
grabbed with both
hands. The path to
success lies in
consistent team
building across
different markets.
This strategy will
enable Magnus
Cadeaux to navigate
the complexities of the
market, and align with
evolving trends.
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

Let’s make the experience pure!
blanche
(+91) 9819-046-945
@blanchemktg
@blanche blanchemarketing.com ashwini@blanchemarketing.com
Corporate Gifting & Marketing Consultancy

D
id you ever imagine a world where you would simply send a few instruc-
tions to a computer program and you would get new, original illustrations,
text and videos? Well, this is the world of Generative AI, and in 2023, it has
become a prominent force with the emergence of tools such as ChatGPT, Bing Chat,
and Google’s Bard. In January 2023, ChatGPT crossed the milestone of 100 million
active users, a figure that surged to 180.5 million by August 2023, as reported by
Reuters. As the adoption of Generative AI increases, so does the creation of more
and more synthetic media i.e. AI-generated videos, texts, and audio.
28 | The Global Hues | Vol. 3 | Issue 10 | October 2023
REPORT

BUT HOW DOES THIS SYSTEM
WORK?
Have you heard of Machine Learning? If so,
understanding this concept would be very
easy for you. The generative AI system
is developed with a technique called
machine learning, which involves teaching
an AI to perform tasks by exposing it to
lots of data, effectively ‘training’ it. What
happens next? The system learns to mimic
it.
For instance, consider ChatGPT; it’s a
perfect example. This AI tool is trained
on lots and lots of data available on the
internet. How does it manage to imitate
human language? It is trained with scripts
of dialogue. Another example is Adobe
Firefly which offers new ways to ideate,
create and communicate and allows
you to improve creative workflows using
generative AI.
GENERATIVE AI MARKET WILL
BE WORTH $118.06 BILLION BY
2032
As of 2022, the global market for genera-
tive AI was estimated to be worth approx-
imately $10.79 billion. It is expected to
reach about $118.06 billion by 2032. This
growth is anticipated to occur at a CAGR
of 27.02% during the forecast period from
2023 to 2032.
Why is the demand increasing for generati
ve AI? That is because of the utilisation
of technologies such as advanced image
resolution, text-to-image conversion, and
text-to-video conversion. Additionally, the
growing demand to modernise workflow
is also contributing to the expansion of
the generative AI market.
Major market players like Microsoft and
Apple are increasing their investments in
Artificial Intelligence. Since the beginning
of 2023, Microsoft has integrated OpenAI’s
technology into its Office productivity suite
with new features in Excel and Word. It
has made ChatGPT along with other tools
available in Azure and has also brought AI
upgrades to Bing.
On the other hand, Apple has increased
spending on its research and develop-
ment by over $3 billion as the giant looks
forward to focusing on generative AI, as
confirmed by its CEO Tim Cook. This surge
in AI investment aligns with a report from
July that stated Apple had built a frame-
work to create large language models and
had developed an AI chatbot that engi-
neers nicknamed Apple GPT.
GENERATIVE AI MARKET SIZE, 2023 TO 2032 (USD BILLION)

Utpal Chakraborty
Gartner Ambassador 2023 Data & Analytics, CTO IntellAI, AI Global Ambassador,
an Eminent Data Scientist and Author of 7 Books on AI & Quantum Computing
1. How do you perceive the role
of human-AI collaboration in the
context of Generative AI, and
how can businesses strike the
right balance between automation
and human intervention to maxi-
mise productivity and creativity?
Human-AI collaboration is essential
for the effective use of generative
AI. Generative AI models can be very
powerful, but they are not perfect.
They can sometimes make mistakes,
and they may not always be able to
understand the nuances of human
language and culture. Human input
is needed to ensure that generative
AI models are used responsibly and
ethically and that the outputs of these
models are accurate and relevant.
Businesses can strike the right balance
between automation and human
intervention in generative AI by identi-
fying the right tasks to automate. Busi-
nesses should identify tasks that are
repetitive, time-consuming, or error-
prone. These are the tasks that are
most suitable for automation.
Generative AI can be used to augment
human capabilities, rather than
replacing them altogether.
I feel, businesses should establish
clear guidelines for how humans and
AI will collaborate on generative AI
tasks. This will help to ensure that
everyone involved understands their
roles and responsibilities.
With the rapid advancements
in Generative AI, what future
trends do you foresee in this
field? How can businesses stay
ahead of the curve to leverage
these technologies?
Generative AI is a rapidly evolving
field, and new trends are emerging all
the time. Here are a few trends that I
foresee in the future of generative AI:
Generative AI models are becoming
increasingly sophisticated and
versatile, capable of generating a
wider range of content including
text, images, code, and music. This is
making them more useful for a wider
range of business applications.
Also, Generative AI tools and platforms
are becoming more accessible to busi-
nesses of all sizes and industries. This
is making it easier for businesses to
get started with generative AI and to
leverage its benefits. That’s the reason
Generative AI is being adopted by a
growing number of businesses across
a wide range of industries. This is due
to the fact that generative AI can help
businesses to improve their efficiency,
productivity, and creativity.
Businesses should invest in research
and development to stay up-to-date
on the latest trends and developments
in generative AI. This will help them to
identify new opportunities to leverage
generative AI in their businesses.
Businesses should also experiment
with different generative AI tools
and platforms to find the ones that
best meet their needs. This will help
them to get started with generative
AI quickly and easily. It is advisable to
partner with AI experts to help them
to implement and deploy genera-
tive AI solutions. This can be a good
option for businesses that do not have
the in-house expertise to implement
generative AI on their own.
What are some of the most prom-
inent and practical use cases of
Generative AI in today’s business
landscape?
„
„ Customer service: Generative AI
can be used to create chatbots
that can answer customer ques-
tions and provide support. This
can help businesses to improve
their customer service and to
reduce costs.
„
„ Content Creation- From blog
posts to advertisements, Gener-
ative AI-like GPT models can
produce content tailored to
specific audiences.
„
„ Design and Art- AI tools can gener-
ate illustrations, designs, and
even artwork based on textual
prompts.
„
„ Music and Video Production-
Generative models can compose
music or generate video clips,
enhancing production processes
in the entertainment industry.
„
„ Product Development- AI can
suggest product designs or modi-
fications based on consumer
feedback and market trends.
„
„ Research and development:
Generative AI can be used to
generate hypotheses, design
experiments, and analyse data.
This can help businesses to accel-
erate their research and devel-
opment process and to gain new
insights.
„
„ Pharmaceuticals- Generative
AI can aid in drug discovery by
suggesting molecular structures
that can be potential new drugs.
MODALITY APPLICATION EXAMPLE USE CASES
TEXT
Content writing
Marketing: creating personalised emails and posts
Talent: drafting interview questions, job descriptions
Chatbots or assistants Customer service: using chatbots to boost conversion on websites
Search
Making more natural web search
Corporate knowledge: enhancing internal search tools
CODE
Code generation
IT: accelerating application development and quality with automatic
code recommendations
Application prototype
and design
IT: quickly generating user interface designs
Data set generation Generating synthetic data sets to improve Al model quality
IMAGE
Stock Image Generator Marketing and Sales: generating unique media
Image Editor Marketing and Sales: personalising content quickly
AUDIO
Text-to-voice generation Trainings: creating an educational voiceover
Sound creation Entertainment: making custom sounds without copyright violations
Audio editing Entertainment: editing podcasts in post without having to rerecord
3-D OR
OTHER
3-D object generation
Video games: writing scenes, characters
Digital representation: creating interior-design mockups and virtual
staging for architecture design
Product Design &
Discovery
Manufacturing: optimising material design
Drug discovery: accelerating R&D process
VIDEO
Video creation
Entertainment: generating short-form videos for TikTok
Training or learning: creating video lessons or corporate presenta-
tions using Al avatars
Video editing
Entertainment: shortening videos for social media
E-commerce: adding personalisation to generic videos
Entertainment: removing background images and background noise
Voice translations &
adjustments
Video dubbing: translating into new languages using Al-generated
or original-speaker voices
Live translation: for corporate meetings, video conferencing
Applications of Generative Al across modalities
Source: McKinsey & Company (Exploring opportunities in the generative AI value chain)

GENERATIVE AI TRENDS
Undoubtedly, we are sure to experi-
ence exciting developments in the field
of generative AI that would reshape
industries, revolutionise creative
processes and enhance our daily lives.
Here are some generative AI trends
for 2024 and the years to come.
„
„ MACHINES WOULD FEEL LIKE
HUMANS
Although conversational AI has left all
of us spellbound, the future expects
more lifelike context-aware chatbots
and virtual assistants. That would
mean AI responding to natural
language in a much better way.
Imagine you are talking to a machine
but feel like it’s a human you are
talking to.
„
„ NEW POSSIBILITIES OF
STORYTELLING
With the help of AI, one can make
visually appealing videos but imagine
when AI would enable filmmakers
to create not only entirely synthetic
actors but also scenes, and special
effects, that too indistinguishable
from reality.
„
„ NEW DIMENSIONS TO MUSIC,
ART & LITERATURE
Generative AI will add more to the
art, music and literature industry by
creating highly personalised content
for users. By using data to generate
content, AI will help in the creation
of customised news articles, custom-
ised product recommendations and
personalised art and music.
„
„ A REVOLUTION IN THE FIELD OF
EDUCATION
Think of how AI -tutors and educa-
tional content generators can make
the lives of both teachers and students
easier. Creating exercises, quizzes, and
projects for students that are person-
alised depending on the student’s
current skill will foster better learning
experiences.
„
„ CREATION OF VISUALLY APPEAL-
ING PRODUCTS
As generative AI can generate creative
ideas and concepts very rapidly, it can
help product engineers use machine
learning algorithms to design new
product features and designs. This
would lead to the creation of more
user-friendly and visually appealing
products.
„
„ CONTRIBUTION TO SAVING
LIVES
Generative AI will transform health-
care in the future by aiding drug
discovery, diagnostics and treatment
planning. As it will continue to improve
the accuracy of medical imaging and
predict disease outbreaks, it will help
save lives.
THE OTHER SIDE OF THE
COIN
Generative AI is all set to revolutionise
various industries in the upcoming
years, ushering in a transformative
wave for business models. However,
this transformation unveils a flip side,
as it raises critical ethical concerns
that cannot be ignored.
„
„ DISCLOSURE OF SENSITIVE
INFORMATION
Generative AI is trained on huge
sets of data, which makes us ques-
tion the aspects of data privacy and
security. There are chances that AI
reproduces snippets of training data.
If the training data contains sensitive
information, there’s a risk of it being
exposed. Furthermore,
if generative AI gets its
training on personal
customer data
without obtaining
requisite permis-
sions, it can violate
privacy regulations.
„
„ C Y B E R S E C U R I T Y
CONCERNS
Generative AI models, with
their advanced skills like coding,
can potentially end up in the
hands of malicious actors, giving
rise to cybersecurity concerns.
While companies selling these
AI solutions claim they train their
models to block malicious requests,
users often lack the means to confirm
the effectiveness of these security
measures independently.
„
„ COPYRIGHT AND INTELLECTUAL
PROPERTY RIGHTS ISSUES
Copyright is one of the biggest
concerns. These AI models draw
upon extensive internet data for
their training, which is further used
to generate an output. However, this
training process may lead to the use
of works that haven’t been explicitly
shared by the original creators. This
issue becomes particularly complex
when applied to AI-generated art,
especially images and music.
„
„ HALLUCINATIONS
No matter how advanced AI models
get, they can’t be humans. They always
rely on training and data to provide
an output. AI models can misinter-
pret your input or provide incorrect
answers.
LAST WORDS
It’s time that we embrace the transfor-
mative potential of generative AI with
open arms but it is equally important
to establish strong ethical frameworks
and mechanisms for accountability.
The real challenge is to balance the
power of Artificial Intelligence with
ethics and accountability. After all, it’s
all about creating a digital world that
is not only innovative but also
fair and equitable.
Cybercrime & Forensics Investigator, Certified Fraud Examiner (USA) and
Cybersecurity and Data Privacy Consultant
Companies must respect user
privacy and comply with relevant
regulations, such as India’s
Digital Personal Data Protection
Act, GDPR or CCPA, to maintain
trust and avoid legal
repercussions. Key considerations
include limiting data access,
implementing strict access
controls, and conducting regular
audits to ensure that personal
and sensitive data is not exposed.
1. From a cybersecurity perspec-
tive, can you shed light on some
potential risks and vulnerabilities
associated with Generative AI?
Generative AI, while a revolutionary
technology, poses significant cyber-
security risks and vulnerabilities.
One major concern is the poten-
tial for AI-generated content to be
used in malicious activities, such as
creating deepfakes for identity theft
or spreading disinformation. More-
over, the data used to train these
models can inadvertently reveal
sensitive information if not properly
anonymized, making it a target for
cyberattacks.
There’s also the risk of AI models
being manipulated through adver-
sarial attacks, leading to unreliable
and biased outputs. As Generative AI
becomes more prevalent, organisa-
tions need to prioritise robust security
measures, including thorough data
protection, to safeguard against these
emerging threats.
2. How important is it for busi-
nesses to ensure data privacy
when using Generative AI for
tasks like data generation or
content creation? What are the
key data privacy considerations
they can follow?
Ensuring data privacy is paramount
when employing Generative AI for
business tasks like data generation
or content creation. Companies must
respect user privacy and comply with
relevant regulations, such as India’s
Digital Personal Data Protection Act,
GDPR or CCPA, to maintain trust and
avoid legal repercussions. Key consid-
erations include limiting data access,
implementing strict access controls,
and conducting regular audits to
ensure that personal and sensitive
data is not exposed.
Additionally, adopting privacy-pre-
serving techniques like differential
privacy and privacy by design can help
protect individual privacy while bene-
fiting from AI capabilities. By incor-
porating these measures, businesses
can leverage Generative AI while
upholding data privacy, which is vital
for maintaining customer trust and
staying compliant with evolving data
protection laws.
Ritesh Bhatia

Sumit Kumar
Youngest National Security Strategist
Working as Asst. Chief Information Security Officer and Project Manager under the
Defence and Strategic Affairs wing of BECIL, Under the Ministry of Information &
Broadcasting, and the Government of India
1. Can you please shed light on
how businesses and organisations
can harness Generative AI to
stay ahead of evolving cyberse-
curity threats and maintain data
integrity?
Terrorists, criminals, police, defence,
law enforcement, engineers, creators,
Doctors, instructors, and students
utilise generative AI every day. Gener-
ative AI has several uses. Several inqui-
ries emerge, such as “Generative AI will
amplify today’s cybercrime “Dark side
of Generative AI?” “How Generative AI
Benefits Cyber Security Expert?” “Does
generative AI help improve the skill of
investigation agencies and Decision
makers?” “How Cybersecurity Analysts
Are Using Generative AI for Malicious
Code Analysis, Predicting Threats,” and
“Is Generative AI Bringing Advance-
ments for Cyber Security as National
Security” too.
Cybercrime increased by 600% during
COVID-19. Cybercrime cost USD 6
trillion in 2021, third in the global
economy after the US and China.
Global cybercrime will cost $10.5 tril-
lion by 2025.
GenAI can evaluate large datasets
to reveal cybercrime tendencies
including attacks, targets, and conceal-
ment. GenAI scripts and procedures
help non-coders analyse big data.
GenAI may advise on hacker and
intrusion prevention. Software and
OS upgrades, password security, and
two-factor authentication are possible.
Multiple data sets may be analysed
using generative AI for safety and
security. AI can identify data patterns
and irregularities to improve situa-
tional awareness and threat response.
GenAI-powered chatbots or virtual
assistants help firms quickly discover
information. Chatbots allow staff to
request training and ask policy and
technique questions.
Organisations may train GenAI to
decrypt encrypted communication
and translate languages for busi-
nesses in real-time.
Cybercrime is always changing and
requires technology, awareness,
education, and training. Generative
AI shouldn’t replace cyber security
specialists’ advice. Technology, Policy,
law, and the ever-changing threat
scenario make cyber security a chal-
lenging field.
2. What are the key factors that
large organisations and small
businesses should consider when
implementing Generative AI
technologies?
The potential and difficulties of gener-
ative AI are reflected in its ability to
generate content by analysing and
learning from existing data sets and
patterns. AI-generated content is only
as good as the training data it was
given, no matter it’s from large organ-
isations or small businesses. Content
veracity is improved by using accu-
rate, varied, and representative data,
yet problems with data correctness
and reliability continue. Syntactically
correct but conceptually wrong or
dishonest information can be gener-
ated by generative AI, which presents
substantial issues in precision-ori-
ented professions like law and medi-
cine. These problems are exacerbated
by outdated training data, making
human verification of essential docu-
ments a must.
Bias in training data is another major
issue for large organisations or small
businesses. The need to tackle bias
in AI-generated material to promote
justice and equity is highlighted by
the fact that biased data can lead to AI
models repeating negative preconcep-
tions and biases.
Generative AI, for all its flaws, has
proven particularly useful in the
realm of quick content develop-
ment. However, it may have trouble
conveying abstract concepts or tech-
nical specifics, requiring human moni-
toring to ensure correctness and
dependability, especially in crucial
areas.
There are risks associated with gener-
ative AI as well. Information security
is in danger from phishing and deep
fake assaults, which are difficult to
spot, and they may be used to dissem-
inate false information and create
false identities for scams, automating
processes, which might lead to job
displacement.

PURPLE PALETTE ADDING
SIGNATURE TOUCH
PERSONALISED GIFTS, POWERFUL BRANDS
G
ifting is far more than a
simple gesture of kind-
ness, it’s a potent tool that
elevates the sense of value among
employees. Beyond the confines of
tradition, corporate gifting emerges
as a powerful means of enriching rela-
tionships. In this world of meaningful
workplace connections, a leading firm,
Purple Palette, has mastered the art
of corporate gifting, turning each gift
exchange into a canvas of person-
alised gratitude.
Vijay Singh Rana, the CEO of Purple
Palette highlights, “A recent research
reveals that after receiving gifts from
their employers, 70% of employees
increased their productivity. Further-
more, 53% of employees chose to stay
with their employers, motivated by the
recognition they received for their work
performance.”
But let’s face it! Finding the perfect
corporate gift that aligns with
employees’ needs can be a challenge.
This is where Purple Palette comes
into the picture to not only provide
top-quality products but also deliver
exceptional customer service. Head-
quartered in Delhi, the firm serves
customers from wide industries
like automobile, BFSI and Edutech,
tech-based organisations, NGOs and
government bodies.
We work closely with
our clients and offer
them test products to
ensure they observe the
quality first-hand before
placing the order.
VIJAY SINGH RANA
FOUNDER & CEO, PURPLE PALETTE
“We assist our customers in identifying
suitable gift options, offer a diverse
product range, and ensure timely
delivery, thus, positioning ourselves the
go-to choice for corporate gifting solu-
tions,” adds Vijay who carries with him
20+ years of experience in sales and
business and 12 years of experience in
the core gifting industry with in-depth
knowledge of product range and service
options.
QUALITY FIRST- A PROMISE
DELIVERED EVERY DAY
Team Purple Palette collaborates
closely with clients, and offers them
test products to ensure they observe
the quality first-hand before placing
the order. It maintains a tight-knit
relationship with the production
processes, ensuring that the same
high standards are upheld throughout.
The commitment to quality doesn’t
end here. A rigorous implementa-
tion of a deep quality check process
ensures that the products are in the
best shape at the time of delivery.
THE PRODUCT PORTFOLIO
The firm offers a wide array of prod-
ucts and services, including corporate
merchandising, corporate apparel,
design, and printing services for custo-
misation. Among these offerings,
corporate apparel, which includes
items such as t-shirts, hoodies, rain-
coats, and jerseys, stands out as the
best-selling product.
Purple Palette is also a renowned bulk
corporate gift supplier in case of festi-
vals and other occasions and celebra-
tions. As the customised notes and
messages are added along with the
gift, it adds personalisation to the gifts,
thus building a great impact.
CUSTOMISATION IS THE
KEY!
Purple Palette understands that the
needs of each client are different,
therefore there can’t be a one-size-
fits-all solution. Its approach revolves
around understanding the client’s
needs and customising the offerings
accordingly.
a detailed quality checklist to ensure
each product reaches pristine condi-
tion at the client’s doorstep.
To fulfil its commitment to timely
delivery, Purple Palette collaborates
with various trusted logistics partners
for its shipping and delivery like DHL,
DTDC, and Delhivery to name a few.
THE INITIATIVES AHEAD
Purple Palette has a well-defined plan
for the future. It plans to improve
its packaging and transportation
systems, with the overarching vision of
expanding its reach to multiple cities
across India.
The primary goal is to act as a bridge
between local artisans and corporate
entities, further strengthening the
mission to promote the talent of local
craftsmen and craftswomen.
AWARDSANDRECOGNITION
Purple Palette has recorded signifi-
cant growth and bagged prestigious
awards because of its exceptional
work in the corporate gifting industry.
The awards include:
„
„ “Emerging Top Brands in India for
Corporate Gifting” powered by
Brand Empower.
„
„ Recognition under the “10 Most
Promising Corporate Gifting
Companies in India in 2022”
TEAM IS THE REAL
STRENGTH!
A company is built through a dedi-
cated team. Vijay takes pride in having
a team that works round the clock. He
says “Our growth is dedicated to all my
employees who give countless hours of
their lives to the company to ensure we
meet delivery targets while also ensuring
the top-notch service.”
To stay abreast of new demands, the
team keeps researching new require-
ments and constantly keeps itself
updated by exploring new markets,
vendors, artisans, and more. Following
the trends on social media for initial
clues helps a lot.
The production team also has a signif-
icant part to play as they handle the
packaging process while adhering to
We either produce these apparels in-house
where we take care of customisable things
like colour, size, style or logo print, or we
procure branded apparels such as Puma,
Adidas, UCB, which then are customised
according to client specifications. There are
instances where customers expect
immediate delivery of good quality
products which is difficult for us as a
company to commit to. This takes a lot of
patience on our part as we work to manage
and align our customers’ expectations.
We continue to build on
our successes and set new
benchmarks in the corporate
gifting industry.
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

The Perfect Impressions
Factory
GIFTS THAT UNITE UNIQUENESS
AND FUNCTIONALITY
C
arrying with her over 18
years of experience in diver-
sified sectors, when Renuka
Lewis decided to give luxury gifting
experience to the world, it led to the
inception of a leading gifting firm,
The Perfect Impressions Factory.
Headquartered in Maharashtra, TPIF
is a one-stop shop for all kinds of
gifting solutions for all occasions like
corporate events, birthdays, engage-
ments, weddings, festivals, baby
showers, housewarming parties, and
other social events.
“We believe that a meaningful gift
wrapped impeccably is the perfect
way to express love to others,” states
Renuka. TPIF specialises in curating
gift items and pre-made hampers that
are thoughtfully conceptualised and
created, ranging from home decor to
pet accessories, grooming to wellness,
electronic accessories to fashion,
scented candles to office stationeries
and many more aesthetically mean-
ingful products.
While corporate gifting is a significant
part of the company’s portfolio, TPIF’s
scope goes beyond the corporate
world. It serves hotels, IT companies,
and large organisations, including
renowned entities like TCS, Nissin
Group, Tata Serein, TROSS, CMA
Global, Planet Hollywood, Jewel Crest
Builders, Sumer Builders, Volofin,
Zaggle, Indetrans Global Logistics,
Viterra and many more.
THE WOMAN BEHIND TPIF
Renuka Lewis is a graduate in Adver-
tising from Mumbai University and a
postgraduate in Television Production
from the University of Salford, UK.
Her career trajectory initially led her
into filmmaking where she worked
with many media houses, production
companies, retail chains, and film
directors. At the tender age of around
8, she used to visit a gift store in her
neighbourhood. As she explored small
gift items and mementoes, it sparked
a desire in little Renuka to innovate
and create something unique and
meaningful.
While she was pursuing her MBA
in Los Angeles, she was exposed to
many manufacturing companies in
America and the role of China manu-
facturing. She visited these places and
learnt about business. In 2020, she
returned to India to set the wheels in
motion for ‘The Perfect Impressions
Factory,’ with a vision to create a place
where creativity and purpose would
come together to redefine the art of
gift-giving.
ETHOS AT TPIF:
A FOUR-POINT PROCESS
TPIF prides itself on delivering person-
alised and meaningful gifts, a mission
It is unfair to have an idea that is not shared.
RENUKA LEWIS
FOUNDER & DIRECTOR,
THE PERFECT IMPRESSIONS FACTORY
that is deeply rooted in a four-point
ethos. When TPIF takes on a project,
whether it’s corporate gifts for Diwali
or a collection of wedding favours, it
follows a four-point process.
„
„ IDEATION AND
CONCEPTUALISING
The first process involves under-
standing the essence of the event,
whether it’s a wedding, corporate
event, or any other occasion. The
purpose is to create a seamless and
meaningful extension of the event
itself. The process also includes final-
ising the budget and costings.
„
„ DESIGNING AND BRANDING
Once the concept is finalised, the
focus shifts to designing. This involves
determining how to incorporate a
logo into the gift packaging, choosing
placement, and deciding on design
elements like ribbons and bows.
„
„ CUSTOMISATION
This is where TPIF works to convert
vision into reality. If, for instance, the
project involves a corporate handover
kit with various items, TPIF takes care
of branding and executing the design,
ensuring that the entire package aligns
with the client’s requirements.
„
„ PERSONALISATION AND GIFT
WRAPPING
The last and most important step is
adding the final touch of elegance
through gift wrapping. TPIF offers
suggestions for wrapping based on
budget and personalisation. The final
product is wrapped, presented, and,
if desired, personalised with a name
or letter to provide a complete and
memorable gift.
THE DIVERSE CLIENTELE
In the B2B realm, TPIF caters to large
corporations, and mid-size as well
as emerging startups. It extends its
services to the B2C market, accom-
modating individual clients seeking
customised gifts. TPIF welcomes all
with open arms.
WHAT’S THE EXPANSION
PLAN?
TPIF plans to open its first show-
room at Lodha Signet Mall located
at a premium junction in Kolshet
Road Thane, to provide an immersive
product experience that goes beyond
what the website offers.
In Renuka’s words “The aim is to let
customers understand the efficacy of
each product and that can only come
once they experience it physically. We
want to make the experience of gifting
more meaningful. We’re currently
focusing on opening stores in Maha-
rashtra.” While the immediate focus is
local, TPIF remains open to the possi-
bility of Pan India expansion.
“We work around two things, creating
uniqueness using innovation and
creating functionalities. When the
product is unique, it’s also functional
for the person who’s receiving that gift.
Our aim is to create a meaningful experi-
ence,” mentions the Founder.
TEAM: THE STRENGTH OF
TPIF
Renuka aptly puts it, “The driving force
behind the success of TPIF is its team.”
TPIF has designated departments
to ensure smooth functioning in the
organisation.
The Design Team brings concepts to
life. Whether it’s crafting marketing
collaterals or designing product pack-
aging, this team ensures that each
product has an aesthetic appeal. The
Production Team is responsible for
the entire manufacturing process,
ensuring that quality and craftsman-
ship are paramount. The Marketing
Team focuses on establishing the
firm’s presence digitally. All promo-
tional activities are handled by them.
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

W
hich is the world’s highest
motorable road? Sabita
Mahato asserts that it’s the
renowned ‘Umling La Pass,’ where she
recently etched her name in the annals
of world records. She completed a 570
km run in 19 days to reach Umling
La Pass. To put things in perspective,
Umling La Pass is built at a height of
19300 ft and this road passes Umling
La Pass in Eastern Ladakh.
Mountains are Sabita’s first love. It
is her love for mountains that made
her break the world record and shine
in the world of adventure sports. To
conquer the highest motorable road
in the world, she started her journey
on the 19th of August and reached
Umling La on the 5th of September.
RISING ABOVE
CHALLENGES
Sabita belongs to the Chhapra district
of Bihar. She used to sell fish in her
father’s tiny shop but soon realised
that Sports was her calling. However,
her family was against her decision.
“It’s often the influence of societal norms
that causes family members to become
conservative. This is why convincing
my family to let me pursue my dreams
presented its own set of challenges in my
life,” shares Sabita.
No journey is without its peaks and
valleys. You must figure out how
to climb it, go through it, or work
around it. That’s what Sabita did. She
was determined to pursue a career
in sports and somehow managed to
convince her family for the same.
Her passion for sports made her a
national-level volleyball player. She
then decided to take professional
mountaineering training from the
prestigiousHimalayanSchoolofMoun-
taineering. That’s how she stepped
into the world of mountaineering.
While commenting on the challenges
she faced while conquering Umling
La, she recalls, “The air in Umling La is
thin, which made it very difficult for me
to breathe normally. Body and backache
were other hurdles. Rising against such
challenges, I proved my love for adven-
ture sports and mountaineering.”
OTHER ACHIEVEMENTS TO
HER NAME
„
„ In 2022, Sabita made history by
reaching Umling La on a bicycle.
She completed that journey in
just 24 days, starting on June 5th
and ending it successfully on June
28th.
„
„ She climbed Mount Trishul in
Garhwal (23,359 feet) in 2019.
„
„ She also has the Vajra World
Record to her name. She became
the first and youngest female to
travel 12,500 km across 29 states
in 2017
„
„ She is the first Indian girl who has
got the title of travelling 12,500
km.
„
„ She has also toured other coun-
tries like Sri Lanka, Bhutan, and
Nepal and covered a total distance
of around 35,000 km on her cycle.
“My next target is to conquer Mount
Everest which is currently not possible
due to financial limitations. However, I
firmly believe that although my present
circumstances may not allow it, with
persistent effort and determination,
success will eventually come my way.”
THE GOAL
Sabita Mahato wants to empower
every woman in society. She says,
“There are many women in society
who don’t get the chance to step out
of their homes and pursue their goals.
My dream is not just to shine as a
cyclist, runner and mountaineer but to
inspire and empower other women. ”
Sabita believes that mountaineering,
in particular, is a sport that isn’t acces-
sible to everyone, and individuals who
have a passion for it often find their
progress hindered due to financial
limitations. However, she is of the
mindset that with determination, she
can overcome these challenges.
“I firmly believe that if you have the
determination, you can conquer
anything. Nothing in this world is
impossible.”
There are many women in society who don’t get the chance to step out of their homes and
pursue their goals. My dream is not just to shine as a cyclist, runner and mountaineer
but to inspire and empower other women.

CRAFTING MOMENTS OF JOY
IN EVERY GIFT
GIFT KYA DE
W
hen it comes to finding
the perfect gift, it's like
embarking on a quest.
Frustration sets in, and you find
yourself exclaiming, "Gift Kya De"
in search of the ideal present.
Fortunately, there's a solution for that!
'Gift Kya De,' a prominent name in the
world of corporate gifting, founded by
the duo- Amandeep Singh Bhatia and
Suyash Chandel, has got it all covered.
“During the pandemic time, we got
some time to delve into the potential
of the gifting industry. Since India is a
land of events and festivals, this sector
holds immense potential. Whether it's
a birthday celebration, an anniversary,
Diwali or any other occasion, gifting
remains an all-season business. Realising
the potentiality of the sector, we decided
to incept ‘Gift Kya De,’ recall Amandeep
and Suyash.
Gift Kya De is currently focusing on
capturing the e-commerce market. It
has established itself in leading market
platforms– Amazon and Flipkart. In
the B2B market, the products have
garnered a special affinity among
professionals and corporates as they
are 100% eco-friendly and are made
in India. The firm has served many
reputed organisations including Tata
Motors, Hyatt Hotels, Indian Express,
Navbharat, Hira Group, Mercedes,
and many more.
“The best part about us is that we
don't trade or resell products. We are
a manufacturing company, therefore,
quality control, product design and
packaging everything stays in our
hands,” explains Mr Bhatia.
WHAT DOES ‘GIFT
KYA DE’ OFFER?
The firm offers all the
utilities you need- Pen
holders, mobile stands,
laptop stands, table clocks,
calendars, desk organisers
and more. Its areas of
specialisation include 3D
popup cards, gift boxes and
customised/handmade gift
items.
“Customisations and
personalisations always
add emotions to a gift. Our
customised gifts help our
customers to add a personal
touch and deliver happiness
to their loved ones’ doorsteps,” says
Suyash with a smile.
A POWER-PACKED TEAM
Each team member is the lifeblood
of the company. Therefore, as
Amandeep puts it, “we refer to
ourselves as ‘GKDians’ Currently, there
are 6 members in the Core Team. The
overall team size stands at 30 creative
GKDians.
In the core team, each member
plays a crucial role. Suyash Chandel
oversees all backend and production
operations, while Guljeet Singh takes
care of business on Flipkart and
Amazon. Rajat Chandal manages
offline sales, Amit Patel masters in
product design and packaging and
Vinay Deshlehra takes care of facility
management, QC and production.
GKD is backed by its parent company
‘Konsole Group’. The contribution of
the creative minds– Harpreet Dhody,
Zamauddin Khan, Pushpendra Singh,
Suyash Chandel and Amandeep
Singh Bhatia play a significant role in
shaping GKD into a successful gifting
firm today in the market.
“From hardly any orders in the beginning
to managing 350+ orders per day, GKD
is reaching heights. We are recording
almost 2x growth every year. Many of
our products feature under the ‘Best-
Seller’ category on Amazon and Flipkart,
securing No. 1 rank in their respective
categories”, shares the duo with great
pride.
We have got the perfect
solution to your every
‘Gift Kya De yaar’
problem!
ENT Surgeon
Dharam Hospital, Chandigarh
DR RAJESH DHIR
Amandeep Singh Bhatia &
Suyash Chandel
Co-Workers, Gift Kya De
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

All the names have been arranged in an alphabetical order, and it is not a ranking
Brand Name Designation
ChocoCraft
Saurabh &
Amrita Mittal
Co-Founders
Fabuleux Pooja Narang Co-Founder & CEO
Gift Kya De
Amandeep Singh Bhatia
& Suyash Chandel
Co-Workers
Kavya Creations Vidhi Maheshwari Owner
Magnus Cadeaux Madan Babulal Jain MD
OffiNeeds Srikanth Acharya Founder & CEO
Purple Palette Vijay Singh Rana Founder & CEO
Spentacorp Ravi Varadarajan
Founder &
Business Head
The Perfect Impressions
Factory
Renuka Lewis Founder & Director
5by7
Piyush Suri & Ripun Jai
Mehta
Co-Founders
CORPORATE GIFTING
BEST
COMPANIES IN INDIA

W
orld Ocean Day celebrated
on June 8th each year, isn’t
just another date on the
calendar. This day is a reminder to
all the people living on this planet to
realise and appreciate the contribu-
tion of oceans in our lives. But what
are we doing in reality?
We are adding 8 million to 10 million
tonnes of plastic waste into the ocean
each year. To put it into perspective,
if you spread this waste as thin as a
plastic bag, it is enough to cover an
area of 11,000 sq km (4,250sq miles).
That’s about the size of small countries
like Jamaica, Bahamas or Qatar.
Thankfully, some people on planet
Earth are trying their best to undo
the adversities. A father-daughter
duo Aravind Tharunsri and Thaaragai
Aarathana are on a mission to clean
up our oceans. While Aravind is a dive
instructor, Thaaragai is just 9 years old
and has been following her father’s
footsteps since she was 5 years old.
Let’s connect with Aravind and
little Thaaragai to understand their
inspiring mission.
1. HOW DID THAARAGAI
BECOME INTERESTED IN
MARINE CONSERVATION AT
SUCH A YOUNG AGE? WHAT
INSPIRED HER TO GET
INVOLVED?
Aravind: As a dive instructor, I am
into teaching and marine conserva-
tion, particularly working for dugongs,
turtles, whales, sharks and other
endangered species. I take Thaaragai
with me whenever and wherever I
go. She closely observes my work,
community engagement and public
awareness discussions. I also take her
with me in my underwater clean-up
dives. Due to these activities, she
has developed a strong interest in
marine conservation. To date, she has
completed 45 dives and given over 70
community talks. She has collected
more than 1000 kg of plastic waste
from scuba diving.
2. WHAT ARE YOUR LONG-
TERM GOALS FOR YOUR
MARINE CONSERVATION
INITIATIVE? HOW DO YOU
ENVISION THE FUTURE
IMPACT OF YOUR WORK?
Aravind: I believe that it’s very diffi-
cult to change the current generation,
therefore I am focusing on teaching the
next generation. I strongly believe that
if we educate them properly about the
importance of environmental preser-
vation, our ecosystems, marine life,
climate change, and our planet, we
can prepare them to make informed
decisions in high-ranking positions,
such as in politics, law enforcement,
forestry, environmental departments,
and more.
These future leaders can play a pivotal
role in reducing plastic production,
controlling industrial waste, halting
deforestation, and much more. Simul-
taneously, we must also work on recti-
fying the mistakes of the past.
3. DID YOU FACE ANY CHAL-
LENGES WHILE INITIATING
THIS MISSION?
Aravind: Currently, we are conducting
weekly clean-ups to remove plastic
waste from the shore and bottom of
the ocean. When my daughter and I
used to clean our streets, people used
to tease and laugh at us. But gradually
people have understood the impor-
tance attached to it. Now, many kids
of my friends have joined Thaaragai;
they are 30 in total.
We’re not doing this for awards or
media attention but a small reward
like a piece of chocolate can serve
as a motivation to my daughter. We
don’t wait for specific days like “World
Environment Day” or “World Ocean
Day.” We clean every day, whenever
possible because every day is an
opportunity to make a difference.
4. HOW DO YOU FEEL WHEN
YOU SEE THE POSITIVE
IMPACT YOU’RE MAKING
ON THE ENVIRONMENT
AND MARINE ANIMALS?
Thaaragai: I dive with my dad when he
goes for clean-ups. I feel sad when I
see marine life stuck in ghost nets and
consuming plastics. I, with my dad’s
help, free these marine creatures from
the nets and remove plastic waste.
I’ve even had the opportunity to
release two turtles trapped in floating
nets and two more during our dives.
One of the turtles had both its legs
fully cut, making it unable to swim. It’s
disheartening to see these creatures
suffering because of humans but there
are moments when I feel proud that
we are doing something truly special.
5. WHAT DO YOU DREAM OF
ACHIEVING IN THE FUTURE
WHEN IT COMES TO
MARINE CONSERVATION?
Thaaragai: I want to bring change
among kids of my age. I am doing a
lot of community talks, and college
& school talks to spread awareness
about plastic pollution and marine
conservation. I understand that I alone
cannot bring about this change; it’s the
responsibility of every individual.
We are making progress, but change
takes time. It happens slowly, one
person at a time. We all can start by
making our homes plastic-free, then
cleaning our streets, followed by the
streets in the neighbourhood, roads,
and nearby water bodies. Eventually,
we can work our way to the beach
shore and oceans. If we all follow
these steps, conservation becomes a
natural part of our lives.

Emily: (Sipping her coffee) Chris, have you ever noticed
how some businesses, even startups manage to keep their
customers coming back to them time and again? I believe
there must be a secret recipe behind that.
Chris: (Nodding) You are right! It’s a puzzle that many entre-
preneurs, including me, would like to solve. I agree that it’s
quite important to attain new customers but retaining the
existing ones is icing on the cake.
Emily: Exactly! Returning customers not only spend more,
but they can also become your brand’s biggest advocates.
But the question is how do we do that?
Chris: Well, it’s a combination of factors.
This conversation between two passionate entrepreneurs
makes us think about a very important subject- Customer
Retention. Let’s try to delve deeper into some strategies that can
help you, as an entrepreneur, maximise customer retention.
PROVIDE A STRONG ONBOARDING
EXPERIENCE
When a customer
visits your business
online or offline,
ensure that they
have a memorable
experience. If the
customer is visiting
the shop for the
How to
Turn One-Time
Buyers into
BRAND
ADVOCATES
first time, the staff should be helpful, and if the customer
is visiting the online shop, then the website experience
should be smooth, from choosing the things they want to
buy to payment. Other ways to ensure that the customer
gets the best onboarding experience are - well-timed
emails, follow-up messaging, and updates to excite and
impress new clients.
PROVIDE A PERSONALISED CUSTOMER
EXPERIENCE
No two people are the same. Their choices and expecta-
tions can be totally different. To retain your customers, give
them a personalised and tailored experience. Let’s take
an example of a clothing store; customers coming to buy
clothes are of different body structures with different body
sizes. If they don’t find clothes that fit them, chances are
they won’t return to
your shop ever again.
Offer personalised
and tailored services
to the customers, so
that they feel more
inclined to visit and
buy from your store
again.
TAKE FEEDBACK FROM THE CUSTOMER
To retain the customers, start asking for feedback on the
services offered. It is where the customer feedback loop
comes to help. It is a system that collects, analyses, and
distributes surveys and customer reviews. Here are ways
to collect customer feedback:
BUSINESS
„
„ Run a survey
„
„ If you have a phone system, allow customers to give
feedback after each interaction.
„
„ Feedback boxes
Once you have received the feedback, analyse it and
make changes to enhance the user experience. Whenever
customers provide product reviews, share them with the
product team so that they can make the necessary changes
to improve customer experience.
SEND A COMPANY
NEWSLETTER
A newsletter is a simple and
cost-effective way to retain
your customers, as these
newslettershelpenhanceyour
company’s reputation and
notability. You can use email
automation to send emails to
update your customers about
the latest product releases,
offers, discounts, and sales.
REWARD LOYALTY
Along with offers and discounts, customers love to receive
thank-you notes. It makes
them feel valued and appre-
ciated. Brands like Life-
style, Shopper’s Stop and
others have cashback and
loyalty points for recurring
customers. They also provide
coupons to their returning
customers so that they can
keep coming back to shop
with them.
PROVIDE QUICK DELIVERY OPTIONS
There was a time when customers would wait for days to
get the products they ordered. However, with the coming of
online businesses
like Amazon
and Flipkart,
customers expect
faster delivery of
their products. To
make sure your
customer comes
back to the shop
from a store again, make the delivery experience faster for
them.
FOSTER A POSITIVE CUSTOMER
CONNECTION
Corporate Social Responsibility is a vital part of any busi-
ness, and customers would feel proud to be associated
with companies
that give back to
the community.
P&G- Proctor
and Gamble’s
p r o g r a m m e
named P&G
Shiksha allows
customers to
give back to the
community by
buying P&G prod-
ucts. Every time they buy a product, part of the payment
goes towards educating underprivileged children.
PROVIDE EMPATHETIC CUSTOMER
SERVICE
Every customer dreads talking to a customer service
representative.
The long wait can
make the expe-
rience torturous,
and some people
don’t understand
what the chat-
bots are trying to
convey. So, if you
want to retain your
customers, provide
excellent customer service to foster a positive relationship
with them.
As an entrepreneur, you must understand that it is the
customer who is the writer of your success story. Implementing
these customer retention strategies will not only help in speedy
success but will create a legacy that speaks volumes about the
quality and value you offer to your customers. With the right
focus on customer retention, you’re not just chasing success;
you’re living it.

LIFESTYLE
T
his is the age of remote work where your home office is no
longer just a place to clock in; it’s your sanctuary for creativity and
productivity. But, is your workspace a cluttered maze that makes
you procrastinate more than you’d like to admit? Don’t worry! Let’s take
you through some sensational tips to transform your home office into a
productivity powerhouse.
Say goodbye to distractions and hello to the ultimate work haven!

PICK A COOL COLOUR FOR
THE WALLS
The correct choice of wall colour can
be a game-changer. Say goodbye to
chaotic and multi-coloured patterned
wallpaper, as the patterned wallpaper
creates a sense of confusion and
distraction. The walls of your home
office should be like a canvas show-
casing your imagination. You can use
light colours to make the space look
wide, and you can also use deeper
shades of blue and violet to make the
space look bigger.
INVEST IN OFFICE
FURNITURE
Design a functional home office with
the right furniture. Start by investing
in cabinets and cupboards to keep the
office organised. Prioritise your well-
being by investing in ergonomic chairs
and desks. Consider adding a couch
in the room so that you can rest on it.
Invest in multifunctional furniture like
dual-purpose tables, wall-mounted
desks, or office napping chairs.
A SERENE WORK OASIS
Maintaining the good vibes in the office
is also important. To do that, trans-
form your workspace into a serene
oasis by adding picturesque scenes
of beautiful landscapes and nature.
These elements can bring a sense of
calmness to your environment, giving
you peace when you take a break.
LIGHTING
Your office should be well-lit
as it not only benefits your
health but also cuts down on
electricity costs. If your
office doesn’t receive
much sunlight, you
can opt for energy-ef-
ficient lighting solu-
tions that brighten
the space. Place the
light source like desk
lamps in such a way
that it doesn’t create
any shadows.
INCLUDE INSPIRATIONAL
PIECES
Spruce up your office space with moti-
vational quotes on your computer or
decorate the walls with motivational
quotes and artwork. DIY motivational
paintings can also be a creative outlet
for your workspace. By doing this, you
can turn your workspace into a source
of daily inspiration and productivity!
CREATE AN ACCENT WALL
Many paintings or pictures on the
wall can become distracting. You can
decorate one of the walls with all the
precious memories like photos of
friends, family, medals, certificates
you have won, and small souvenirs. It
can be a distraction when you want a
break, and it can motivate you as well.
KEEP A FEW PLANTS
Keeping plants in your office helps develop a relaxing mood. Some house plants
like snake plants, money plants, lady palms, jade plants and more can add posi-
tive vibes to the space. Keeping plants also reduces stress and promotes a sense
of calm. Moreover, plants also boost productivity, so they are worth investing in!
SET UP A SNACK STATION
Imagine getting a craving amidst a
video call, and you cannot just run
away to get something to eat. To save
yourself the trip to the kitchen, set
up a mini snack station and fridge. It
should contain snacks, chips, and dry
fruits, and the mini fridge should have
water and juices to help overcome the
craving.
INCORPORATE
MINIMALISM
Get rid of the stuff you don’t need in
your office space, and sort out the
crucial files and folders. Invest in
small cupboards to keep your files
and folders neatly arranged. Keep the
furniture at a minimum to ensure that
the room does not look overcrowded.
ADD A POP OF COLOUR
WITH STATIONARY
To make your desk look more colourful
and attractive, invest in stationary
products like scissors, post-it stickers,
and different coloured pens. It makes
the space pop up and look lively. You
can sometimes doodle in a sketch-
book when you take a break or feel
stressed.
INVEST IN GADGETS
There are many tech products that can
add to your productivity. Depending
on your budget and requirements,
you can invest in laptop standing desk,
smart extensions, under desk bike
pedal exerciser, pocket size projector
and many other products.
LIFESTYLE

October Edition _ Corporate Gifting - The Global Hues.pdf

Recommended

Recommended

More Related Content

Similar to October Edition _ Corporate Gifting - The Global Hues.pdf

Similar to October Edition _ Corporate Gifting - The Global Hues.pdf (20)

Recently uploaded

Recently uploaded (20)

October Edition _ Corporate Gifting - The Global Hues.pdf