2. Slide 2:
Introduction
• Historical Focus: Brief overview
of design's historical focus on
physical objects.
• Design Thinking Emergence:
Recognition of design thinking for
broader applications.
• Contributors: Mentioning David
Kelley and Tim Brown's
contributions to design thinking.
3. Slide 3: Intellectual
Progress
• Evolution of Processes: Overview of design
processes evolving with increasing complexity.
• Learning from Stages: Highlighting the
importance of learning from each stage.
• Transition in Expertise: Designers transitioning
from hardware to user interfaces.
4. Slide 4: Challenges in
Design Acceptance
• Shift in Design Focus: Transition from
product-centric design to holistic
experiences.
• New Challenge: Introduction of the
challenge of "the designed artifact."
• Importance of Intervention Design:
Recognition of the critical role of
intervention design.
5. Slide 5: Product Launch
Dynamics
• Perception of Launch: Positive
perception of new product launches.
• Acknowledgment of Risks: Mention of
potential downsides and risks.
• Designer's Focus: Designers' focus on
creating great new artifacts, leaving
ripple effects to others.
6. Slide 6: MassMutual Case Study
• Collaborative Redesign: Collaborative
effort between MassMutual and IDEO.
• Beyond Traditional Approaches:
Redesigning the customer experience
beyond traditional methods.
• Innovative Concept: "Society of
Grownups" conceived as a master's
program for adulthood.
7. Slide 7: Complexity of
Designed Artifacts
• Evolution into Complexity: Design's
evolution into complex, intangible
challenges.
• Attention to Ripple Effects: Need for
increased attention to potential ripple
effects.
• Illustrative Example: Illustration with
MassMutual's shift from product to
education-focused experience.
8. Slide 8:
Intervention
Design
Concept
Organic Growth: Organic growth
of intervention design from
iterative prototyping.
Iterative Interaction: Iterative
interaction with users for refining
designs.
Funding and Commitment:
Effective in obtaining funding and
organizational commitment.
9. Slide 9:
Iterative
Interaction
in
Corporate
Strategy
Traditional vs. Iterative: Comparison
of traditional and iterative
approaches in corporate strategy.
Early Engagement: Early engagement
with decision-makers to ensure
alignment.
Gradual Commitment: Gradual
commitment throughout the strategy
creation process.
10. Slide 10:
Challenges
in System-
Level
Design
Challenges Introduction:
Introduction of challenges in
designing large-scale systems.
Example - Self-Driving Vehicles:
Example: Collaboration needed for
successful self-driving vehicle
rollout.
Emphasis on Both Designs:
Emphasis on the importance of
both artifact and intervention
design.
11. Slide 11: Overview
of Intervention
Design
• Definition: Intervention design is
a critical process in managing
complex artifacts.
• Emphasis: Highlighting the
importance of designing the
introduction of new artifacts.
• Integration: Discussing the
integration of both artifact and
intervention design for success.
12. Slide 12: Design
Thinking
Principles
• Core Principles: Presenting the
fundamental principles of design
thinking.
• Application Beyond Products:
Illustrating how design thinking
extends beyond tangible
products.
• Adaptation and Extension:
Showing the adaptation and
extension of design tools into a
new discipline.
13. Slide 13: MassMutual Case Study Insights
• Gained Insights: Outlining the specific insights gained from the
MassMutual collaboration.
• Methodologies: Discussing the methodologies and design thinking
principles applied.
• Success in Innovation: Demonstrating the success achieved through
disruptive innovation.
14. Slide 14: Introduction to Innova Schools
• Case Introduction: Introducing the Innova Schools case study.
• Transition in Focus: Highlighting the shift from corporate strategy to
education.
• Vision for Transformation: Sharing Carlos Rodríguez-Pastor's vision
for societal transformation.
15. Slide 15: Innova Schools - Design Process
• Human-Centered Design: Describing the human-centered design
process implemented in Innova Schools.
• Stakeholder Involvement: Emphasizing the involvement of students,
teachers, parents, and stakeholders.
• Exploration and Feedback: Discussing the exploration of needs,
motivations, and continuous feedback.
16. Slide 16: Innova Schools - Pilot Phase
• Pilot Overview: Overview of the pilot phase in Innova Schools.
• Importance: Explanation of the pilot's importance in testing
assumptions.
• Unexpected Outcomes: Acknowledgment of unexpected outcomes
and insights.
17. Slide 17: Perceived vs. Actual Challenges
• Comparison: Comparison of perceived challenges with actual
outcomes.
• Insights from Pilot: Insights gained during the pilot and adjustments
made.
• User Feedback: Importance of user feedback in refining the design.
18. Slide 18: Positive Outcomes and Advocacy
• Student, Parent, and Teacher Feedback: Positive feedback from
students, parents, and teachers.
• Tweaks and Adjustments: Tweak in the model based on insights
from the pilot.
• Advocacy: Building advocacy among parents and teachers.
19. Slide 19: Expanding Innova Schools
• Expansion Plan: Overview of the expansion plan for Innova Schools.
• Goal Achievement: Achieving the goal of 70 schools by 2020.
• Market Expansion: Plans to expand into every market in Peru and
beyond.
20. Slide 20: Peru's Social Transformation
• Connection to Success: Connecting Intercorp's success to Peru's
social transformation.
• Role of Thoughtful Design: Emphasizing the role of thoughtful
artifact and intervention design.
• Societal Impact: Making social transformation a real possibility.
21. Slide 21: Design Thinking Principles
• Foundation of Success: Reinforcing design thinking principles as the
foundation.
• Adaptability: Emphasizing the adaptability of these principles.
• Continuous Evolution: Stressing continuous evolution beyond
tangible challenges.
22. Slide 22: The Power of Design Thinking
• Beyond Products: Reflecting on design thinking's journey beyond
products.
• Managing Intangible Challenges: Illustrating its power in managing
intangible challenges.
• Lessons from Intercorp: Learning from Intercorp's diverse success
stories.
23. Slide 23: Design Thinking's Potential
• Intangible Challenges: Recognizing design thinking's potential in
addressing intangible challenges.
• User-Centric Approach: Reiterating the effectiveness of a user-
centric approach.
• Societal Impact: Demonstrating how design thinking can contribute
to societal impact.
24. Slide 24: Conclusion
• Design Thinking's Trajectory: Summarizing design thinking's
trajectory.
• Future Prospects: Anticipating future applications and advancements.
• Call to Action: Encouraging continued exploration and application of
design thinking.
