SlideShare a Scribd company logo
1 of 20
New media assignment Old Monk Done by  Nikhil Kurian – 009 Ajay Hatti - 073
Introduction ,[object Object]
Consumer Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Repositioning & Relaunching ,[object Object],[object Object],[object Object]
Promotional Strategies  ,[object Object],[object Object],[object Object]
Online Promotions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Ground Promotions
Activations ,[object Object],[object Object],[object Object]
In-store Promotions & Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Variants  ,[object Object],[object Object],[object Object]
Creatives
 
 
rumandcokemix.
 

More Related Content

Viewers also liked

Product Launch | Old Monk in US
Product Launch | Old Monk in USProduct Launch | Old Monk in US
Product Launch | Old Monk in USSahil Kapoor
 
Old Monk, New Bottle - Finals
Old Monk, New Bottle - FinalsOld Monk, New Bottle - Finals
Old Monk, New Bottle - FinalsKarun Sethi
 
Episode III: Return of an Old Monk - Prelims and Mains
Episode III: Return of an Old Monk - Prelims and MainsEpisode III: Return of an Old Monk - Prelims and Mains
Episode III: Return of an Old Monk - Prelims and MainsQuizzing, IIT Roorkee
 
從來沒見過的911圖片
從來沒見過的911圖片從來沒見過的911圖片
從來沒見過的911圖片Jaing Lai
 
CSR In Tourism Ip Forte
CSR In Tourism Ip ForteCSR In Tourism Ip Forte
CSR In Tourism Ip Forteforteip
 
Asian paints Marketing Management Presentation
Asian paints Marketing Management PresentationAsian paints Marketing Management Presentation
Asian paints Marketing Management Presentationankit8kumar
 
Asian Paints Case Study
Asian Paints Case StudyAsian Paints Case Study
Asian Paints Case StudyRWPromotions
 
MBA Asian paints porject
MBA Asian paints porjectMBA Asian paints porject
MBA Asian paints porjectAchut B Roogi
 
A study on the brand Wildcraft
A study on the brand WildcraftA study on the brand Wildcraft
A study on the brand WildcraftT A Sairam
 
CSR and Corporate Governance at Thomas Cook India
CSR and Corporate Governance at Thomas Cook IndiaCSR and Corporate Governance at Thomas Cook India
CSR and Corporate Governance at Thomas Cook IndiaVijay Krishnan Anantharaman
 
Digital Fridays - Vending Machines
Digital Fridays - Vending MachinesDigital Fridays - Vending Machines
Digital Fridays - Vending MachinesDDB Warszawa
 
10 innovative alcohol campaigns
10 innovative alcohol campaigns 10 innovative alcohol campaigns
10 innovative alcohol campaigns ZOO. Digital
 
Absolut vodka, developing high brand loyalty-marketing strategy
Absolut vodka, developing high brand loyalty-marketing strategyAbsolut vodka, developing high brand loyalty-marketing strategy
Absolut vodka, developing high brand loyalty-marketing strategyFloyd Tavares
 
Presentation CSR of BMW group
Presentation CSR of BMW groupPresentation CSR of BMW group
Presentation CSR of BMW groupbebailey
 

Viewers also liked (20)

Product Launch | Old Monk in US
Product Launch | Old Monk in USProduct Launch | Old Monk in US
Product Launch | Old Monk in US
 
Old Monk, New Bottle - Finals
Old Monk, New Bottle - FinalsOld Monk, New Bottle - Finals
Old Monk, New Bottle - Finals
 
Episode III: Return of an Old Monk - Prelims and Mains
Episode III: Return of an Old Monk - Prelims and MainsEpisode III: Return of an Old Monk - Prelims and Mains
Episode III: Return of an Old Monk - Prelims and Mains
 
從來沒見過的911圖片
從來沒見過的911圖片從來沒見過的911圖片
從來沒見過的911圖片
 
Tdl ppt
Tdl pptTdl ppt
Tdl ppt
 
CSR In Tourism Ip Forte
CSR In Tourism Ip ForteCSR In Tourism Ip Forte
CSR In Tourism Ip Forte
 
Asian paints Marketing Management Presentation
Asian paints Marketing Management PresentationAsian paints Marketing Management Presentation
Asian paints Marketing Management Presentation
 
Asian Paints Case Study
Asian Paints Case StudyAsian Paints Case Study
Asian Paints Case Study
 
MBA Asian paints porject
MBA Asian paints porjectMBA Asian paints porject
MBA Asian paints porject
 
A study on the brand Wildcraft
A study on the brand WildcraftA study on the brand Wildcraft
A study on the brand Wildcraft
 
Asian paint limited
Asian paint limitedAsian paint limited
Asian paint limited
 
CSR and Corporate Governance at Thomas Cook India
CSR and Corporate Governance at Thomas Cook IndiaCSR and Corporate Governance at Thomas Cook India
CSR and Corporate Governance at Thomas Cook India
 
Digital Fridays - Vending Machines
Digital Fridays - Vending MachinesDigital Fridays - Vending Machines
Digital Fridays - Vending Machines
 
CSR activity of JSP
CSR activity of JSPCSR activity of JSP
CSR activity of JSP
 
Mc report ppt
Mc report pptMc report ppt
Mc report ppt
 
B2 b asian paint
B2 b asian paintB2 b asian paint
B2 b asian paint
 
Ppt on ncc
Ppt on  nccPpt on  ncc
Ppt on ncc
 
10 innovative alcohol campaigns
10 innovative alcohol campaigns 10 innovative alcohol campaigns
10 innovative alcohol campaigns
 
Absolut vodka, developing high brand loyalty-marketing strategy
Absolut vodka, developing high brand loyalty-marketing strategyAbsolut vodka, developing high brand loyalty-marketing strategy
Absolut vodka, developing high brand loyalty-marketing strategy
 
Presentation CSR of BMW group
Presentation CSR of BMW groupPresentation CSR of BMW group
Presentation CSR of BMW group
 

Similar to New Media Assignment

Coca cola History ppt
Coca cola History pptCoca cola History ppt
Coca cola History pptJack Wa
 
Svedka Powerpoint Presentation
Svedka Powerpoint PresentationSvedka Powerpoint Presentation
Svedka Powerpoint PresentationMarissa Welch
 
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSCASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
 
Open happiness
Open happinessOpen happiness
Open happinessAjay Kumar
 
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaStrategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaBrit Vezina
 
Company synopsis
Company synopsisCompany synopsis
Company synopsisharryyoung
 
Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain
 
Johnnie Walker Brand Audit
Johnnie Walker Brand AuditJohnnie Walker Brand Audit
Johnnie Walker Brand AuditRob Noble
 
Coca Cola Marketing Process
Coca Cola Marketing ProcessCoca Cola Marketing Process
Coca Cola Marketing ProcessAleef Muhammad
 
BONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfBONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfColeMagnacca1
 
Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)Chris Bailey
 
The Future of Chocolate Retailing
The Future of Chocolate RetailingThe Future of Chocolate Retailing
The Future of Chocolate RetailingPortland
 

Similar to New Media Assignment (20)

Coca cola History ppt
Coca cola History pptCoca cola History ppt
Coca cola History ppt
 
Svedka Powerpoint Presentation
Svedka Powerpoint PresentationSvedka Powerpoint Presentation
Svedka Powerpoint Presentation
 
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSCASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
Antiquity Activation
Antiquity ActivationAntiquity Activation
Antiquity Activation
 
Luxury Trends _2013
Luxury Trends _2013Luxury Trends _2013
Luxury Trends _2013
 
Open happiness
Open happinessOpen happiness
Open happiness
 
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaStrategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head Vodka
 
Company synopsis
Company synopsisCompany synopsis
Company synopsis
 
Coca cola
Coca colaCoca cola
Coca cola
 
Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)
 
Anti common movement
Anti common movementAnti common movement
Anti common movement
 
Johnnie Walker Brand Audit
Johnnie Walker Brand AuditJohnnie Walker Brand Audit
Johnnie Walker Brand Audit
 
Coca Cola Marketing Process
Coca Cola Marketing ProcessCoca Cola Marketing Process
Coca Cola Marketing Process
 
BONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfBONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdf
 
Media photo pr
Media photo pr Media photo pr
Media photo pr
 
Company Research (cocacola)
Company Research (cocacola)Company Research (cocacola)
Company Research (cocacola)
 
Final Advertising Project
Final Advertising ProjectFinal Advertising Project
Final Advertising Project
 
The Future of Chocolate Retailing
The Future of Chocolate RetailingThe Future of Chocolate Retailing
The Future of Chocolate Retailing
 
Coke
CokeCoke
Coke
 

Recently uploaded

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Recently uploaded (20)

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 

New Media Assignment