An assignment we worked on to showcase our skills in how we can show off and promote our companies that we chose to work for.

1. Media Treatment
McDonalds Homely Happiness Commercial
Jenna Sherman

2. Concept
McD_HomelyHappiness_Commercial - Unveiling Moments of Joy at Home: In this 30-
second commercial, we embark on a visual journey celebrating the heartwarming joy of
McDonald's at home. The concept revolves around creating an inviting atmosphere,
portraying diverse experiences from intimate family dinners to solo celebrations, and
highlighting the magical simplicity of McDonald's in transforming ordinary moments into
cherished memories. A thoughtful voiceover guides viewers through scenes of culinary
variety, showcasing iconic burgers and breakfast favorites, emphasizing McDonald's
adaptability to different tastes. The overall tone is uplifting and relatable, aiming to
evoke emotions and reinforce the notion that McDonald's is not just a meal but a
catalyst for creating unforgettable moments within the familiar surroundings of home.
The commercial concludes with a compelling call-to-action, inviting viewers to bring the
joy of McDonald's home by placing an order.

3. Logline
"Where Home Becomes a Haven of Joy, Every Meal a Moment to Cherish."

4. Synopsis
McD Homely Happiness Commercial unfolds as a heartfelt visual narrative capturing the
warmth and joy of savoring McDonald's at home. From intimate family dinners to solo
celebrations, the commercial portrays diverse experiences, showcasing McDonald's as a
source of magical simplicity that transforms ordinary moments into cherished memories.
Culinary variety, uplifting visuals, and a relatable tone convey the brand's adaptability to
different tastes and its role in creating unforgettable moments. With a compelling call-
to-action, the commercial invites viewers to make McDonald's a part of their home,
turning every meal into a moment worth savoring.

5. Theme and Tone
Sound Design
Im using my own voice
Location
Victorville, California

6. Theme and Tone
Casting
Pictures from online.
Wardrobe
None

7. Script

8. Shot # Audio and Dialog/Script Video Description
1
“Welcome to McDonald’s Homely Happiness,
where joy is served at home.”
Warm image of a family gathered around a table, smiling and
enjoying a McDonald's meal together in a cozy, well-lit dining
room.
2
"Picture this: A table set with your favorite
McDonald's delights, surrounded by the
warmth of your own space."
Close-up shot of a homemade McDonald's-style burger being
placed on a well-set table, emphasizing the inviting atmosphere
3
“From cozy family dinners to solo celebrations,
our meals bring smiles to every corner”
Quick montage of different scenes – a family celebration,
someone enjoying a meal alone, and friends sharing laughs over
McDonald's snacks
4 "Join the countless happy faces
fi
nding joy in
McDonald's moments at home."
Images of diverse individuals of all ages, each with a content smile,
savoring various McDonald's menu items in their own unique home
settings.
5 "Create your own picture-perfect experience. Order
now and savor the happiness!"
A shot transitioning from the happy faces to a close-up of a McDonald's
bag being opened, revealing the delicious contents inside.
6 "Bring Home the Joy. Order McDonald's Today!"
Final shot of the McDonald's logo and a text overlay prompting viewers to
order, concluding the commercial with a call-to-action.
7
8
Script

9. Storyboards

10. Shot #1 Shot Size: Wide / Medium / Close / Other
Scene Location Random Mcdonald’s
Actors & Characters Internet
Wardrobe & Props None
Scene Action Family enjoying a McDonalds meal
Camera Movements Indicate camera movements (tips are in the notes for Shots 2-6).
Dialog “Welcome to McDonald’s Homely Happiness, where joy is served at home.”
Music & Sound Effects None
Notes:
This is a place for you to put any important
notes to help yourself in planning.

11. Shot #2 Shot Size: Wide / Medium / Close / Other
Scene Location Mcdonalds
Actors & Characters Internet
Wardrobe & Props None
Scene Action A group of friends eating McDonalds
Camera Movements Zoom in
Dialog "Picture this: A table set with your favorite McDonald's delights, surrounded by the
warmth of your own space.”
Music & Sound Effects None
Notes:
The arrows on this slide represent a “Zoom
In”. Remove them if not necessary as their
presence here is informative, and to give
you a place to copy them for pasting into a
shot that calls for this action.

12. Shot #3 Shot Size: Wide / Medium / Close / Other
Scene Location Backyard somewhere
Actors & Characters Internet
Wardrobe & Props None
Scene Action A family orders McDonalds delivery and enjoys it from home
Camera Movements Zoom out
Dialog “From cozy family dinners to solo celebrations, our meals bring smiles to every
corner”
Music & Sound Effects My voice
Notes:
The arrows on this slide represent a “Zoom
Out”. Remove them if not necessary as their
presence here is informative, and to give
you a place to copy them for pasting into a
shot that calls for this action.

13. Shot #4 Shot Size: Wide / Medium / Close / Other
Scene Location A McDonalds out of country
Actors & Characters Internet
Wardrobe & Props None
Scene Action A family enjoying their meal together
Camera Movements Pan right
Dialog "Join the countless happy faces finding joy in McDonald's moments at home.”
Music & Sound Effects None
Notes:
The arrows on this slide represent a “Pan
Right”. Remove them if not necessary as
their presence here is informative, and to
give you a place to copy them for pasting
into a shot that calls for this action. Reverse
the arrow direction for a “Pan Left”.

14. Shot #5 Shot Size: Wide / Medium / Close / Other
Scene Location Outside a mcdonals location in America
Actors & Characters Internet
Wardrobe & Props None
Scene Action A woman laughing and enjoying her delicious fries
Camera Movements Pan down
Dialog "Create your own picture-perfect experience. Order now and savor the happiness!"
Music & Sound Effects None
Notes:
The arrows on this slide represent a “Pan
Down”. Remove them if not necessary as
their presence here is informative, and to
give you a place to copy them for pasting
into a shot that calls for this action. Rotate
the arrows upward for “Pan Up”.
To rotate the camera, use these icons.

15. Shot #6 Shot Size: Wide / Medium / Close / Other
Scene Location Outside of a McDonalds
Actors & Characters Internet
Wardrobe & Props None
Scene Action Walking out you see your friend Ronald
Camera Movements Tilt down
Dialog "Bring Home the Joy. Order McDonald's Today!"
Music & Sound Effects None
Notes:
The arrows on this slide represent a “Tilt
Down”. Remove them if not necessary as
their presence here is informative, and to
give you a place to copy them for pasting
into a shot that calls for this action. For “Tilt
Up” use the arrows below.