>Marketing Issues >Responses of manager , consumers, classmates

1. Muntaha
Maqbool
2023-M-BE-011
Course
Instructor
• Dr.
Muhammad
Farooq
Akhtar
Strategic
Marketing
Management

2. MARKETING ISSUES
 Shifting consumer priorities
 Negative brand perception
 Declining customer loyalty
 Difficulty attracting and retaining talent
 Erosion of market share

3. Manager Response
On
Marketing Issue
 Keeping up with changing
consumer demands
 Shift in customer preferences
 Need to innovate our menu
 one-size-fits-all global
campaigns
 Control marketing budgets

4. Responses Of 2 Customers
On Marketing Issue
Customer:1
 Appreciates the convenience and affordability
 Values the mobile ordering and delivery
 Concerned about the healthiness of the food
 Feels the marketing is outdated
 Finds the menu limited
Customer:2
 Appreciates the family-friendly atmosphere
 Enjoys occasional limited-time offerings
 Wishes for more local customization
 Finds the service can be inconsistent

5. Marketing Strategy To
Overcome The Issue
 Research & Analysis
 Strategic Development
 Menu Innovation
 Digital Marketing & Engagement
 Local Focus & Empowerment
 Sustainability & Ethics
 Timeline
 Resources

6. Classmates Suggestions
 Focus on ethical sourcing
 McVentures
 Fresh & fabulous line
 Loyality program
 Sponsor
 Rewards & challenges

7. Thank You