A brief introduction to world's second largest food chain, providing with a brief review of their management styles, competitors and Swot analysis

1. McDonald’s

2. INTRODUCTION
• One of the largest food chains
• Serves 70 billion customers daily
• Headquarter is in United States
• First corporation was set up in 15th April 1940

3. HISTORY
• First name was Airdom
• Initially started as a Bar B Que restaurant
• Mr. Ray Kroc took over rights from McDonald’s brothers
• In 1954, Kroc suggested to start the franchise

4. McDonald’s Logos
1940 to 1948 1948 to 1953 1953 to 1960
1968 to 1983
1960 to 1968
1983 to 2003 2003 to 2006
2006 to onwards

5. •Management has focused on offering
breakfast all day
• Helps generate a 3% to 5% system wide
sales growth projection
CASH COWS

6. TARGET ARKET
• Positioned as a family restaurant
• Happy meals for kids
• Wi-fi for the adults
• Breakfast for those in a hurry

7. FACTS
• Sells more than 75 hamburgers every second
• Over 80,000 people graduated from McDonalds
hamburger university with bachelors degree in
Hamburgerology
• World’s largest toy distributor
• The queen of England also owns McDonald’s restaurant

8. PRODUCTS
• Sell variety of burgers, fries, soft drinks,
breakfast items and deserts
• Also offer salads and vegetarian meals
• Offer exclusive products like Desi Bun
kabab

9. COMPETITORS

10. McDonalds
23%
Burger King
11%
Kfc
19%
Popeyes
12%
Subway
21%
Wendy's
14%
Sales

12. Ronald McDonald’s house charity
• Mission is to keep families close
• Its called “home away from home” for critically ill
children
• Provide all essential resources

13. MARKETING
• Market through newspapers and fliers
• Extensive use of electronic media in advertising
• Sponsorship of sports event

14. MANAGEMENT
• Tight control in their restaurants
• Serves food in time
• Give hard time to the competitors

15. THANK YOU