indigo related information and its marketing strategy

1. School of Business (CAT-1 MBA Sem-1 Sec-4 2021-22)
(SUBJECT CODE: MBDS5001)
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MARKETING ASSESSMENT
Assigned by: Prof. Ritu sehgal

2. DABUR INDIA LTD
Founded: 1884, 137 Years ago
Founder: S. K. Burman
Chairman: Amit Burman
CEO: Mohit Malhotra
Headquarter:Ghaziabad, Uttar Pradesh
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Dabur India Ltd is an Indian multinational
consumer goods company.It manufactures
Ayurvedic medicine and natural consumer
products, and is one of the largest fast-moving
consumer goods (FMCG) companies in India.

3. Dabur India Deals In
● Personal Care
● Skin Care
● Hair Care
● Oral Hygiene
● Drinks
● Home Care
● Health Supplements
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4. Product Line
A product line is a group of related products all marketed under a single brand
name that is sold by the same company.
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Power Brands of Dabur India

5. Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is
found between
green and orange.
Blue
Is the colour of the
clear sky and the
deep sea. It is
located between
violet and green on
the optical
spectrum.
Red
Is the color of
blood, and because
of this it has
historically been
associated with
sacrifice, danger
and courage.
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DABUR INDIA PRODUCT SEGMENT DISTRIBUTION
DABUR INDIA PRODUCT SEGMENT DISTRIBUTION

6. BCG MATRIX
The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses
graphical representations of a company's products and services in an effort to help the
company decide what it should keep, sell, or invest more in.
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STARS
High Market Growth Rate
High Relative Market Share
CASH COWS
Low Market Growth Rate
High Relative Market Share
?QUESTION MARKS
High Market Growth Rate
Low Relative Market Share
Low Market Growth Rate
Low Relative Market Share
DOG
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RELATIVE MARKET SHARE

7. ◉ STARS: The business units or products that have the best market share and
generate the most cash are considered stars. Monopolies and first-to-market products
are frequently termed stars. However, because of their high growth rate, stars consume
large amounts of cash.
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◉ CASH COWS:Cash cows tend to grow at a slow rate, but they are
usually market leaders in the industry where there are lot of entry barriers.
◉ DOGS:A dog is a business unit that has a small market share in a mature
industry.A dog measures low on both market share and growth.
◉ QUESTION MARKS:Question mark is a product or business unit
with a low market share but in a high growth market. The product has an
opportunity to increase market share and dominate the market.

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USES OF BCG MATRIX
A good starting point to perform analysis of product offerings.
It facilitates long-term strategic planning.
It helps a business consider growth opportunities by reviewing
its portfolio of products to decide where to invest, to
discontinue or develop products.
It is also known as the Growth/Share Matrix.

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BCG MATRIX ANALYSIS OF 4 PRODUCTS OF DABUR
1 2 3 4

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BCG MATRIX
M
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REAL
JUICE
CHYAWA
NPRASH
DABUR
RED
POWDER
VATIKA
SHAMPOO
PRIORITIZE
INVEST
DIVEST
KILL
RELATIVE MARKET SHARE

11. 11
THANK YOU!
Presented by : Supriya Singh
Komal Jain
Ankush Kumar Chauhan
Tarun Chauhan
Himanshu Yadav
Kishlay Kumar