Marketing for non-profits

1. Marketing for
Non-Profits
A guest lecture by:
Sagar Menon and Neelika Chakrabarti,
Co-founders of Citta

4. What are our beliefs?
And why they are so pivotal
while building a social enterprise.

5. How do you market when
you’re not selling?
The art of creating impact-driven narratives.

6. How do we do it at Citta?
Creating content that cares about you.

7. Problem Audience
Solution

8. Relatable
Contextual
Thoughtful
Consistent
Content

9. The 4 P’s of
marketing &
Citta’s take on it
Pricing
People
Promotion
Product

10. COVID-19 and Mental Health
Navigating your marketing strategy through a global crisis.

11. How we play relay at Citta
And why it’s a good idea for co-founders to be polar opposites.

12. The Golden Circle
Wh
y
What How Why

14. Thank you!
You’ve got this.
citta.org.in
@cittaindia