Discover the world of Marketing & Branding for Social Entrepreneurs with Prajwal Bhattarai. Learn how to share your social mission effectively and build a strong brand. Prajwal, an expert in this field, will show you practical strategies, like telling your story in a way that connects with people and using online tools for social good. Whether you're just starting or already on your way, join Prajwal Bhattarai to understand how marketing and branding can help you make a positive impact with your social enterprise.

1. Marketing
&
Branding
for Social Entrepreneurs

2. Hello!
2

3. Synopsis
Let’s start with the first set of slides.
1

4. Marketing
▸ Process used to build a connection between the customers & the
company.
▸ Tools and strategies companies use to deliver your brands message.
▸ Marketers can direct their product to other businesses (B2B marketing)
or directly to consumers (B2C marketing).
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5. 5

6. What Comes First?
Marketing
Or
Branding?
6

7. Branding comes first.
Even if you’re a startup waiting to see how trends develop in your
industry, you need to clearly define your brand.
 Where branding brings reputation, marketing increases sales.
 Marketing targets potential customers, branding targets emotions.
 Marketing promotes the value of the product, while branding creates
the value.
 You make a brand for the customers, but you do marketing for the
company.
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8. BIG
CONCEPT
You can’t have a good marketing strategy without
knowing your brand.
 BRAND = IDENTITY
 MARKETING = MEDIUM TO PROVE IDENTITY
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9. 9
 Marketing activates buyers, Branding makes loyal customers.

10. Introduction to
Marketing Mix
2

11. As relationship marketing was born,
we need three more “P’s:”
 The People - interactions with people through the
multiple channels available today (primarily digital).
 The Process - the customer’s “journey”
 The Physical environment - the arguments and
tangible elements used to convince the customer.

12. 12
ACTION PLAN = IDEA + SUCCESSFUL PRODUCT + VALUE FOR YOUR
CUSTOMERS.
Start with a problem + Create a unique value proposition + Build a minimum
viable product (MVP) + Iterate with an agile development process + Develop a
go-to-market strategy + Measure success with metrics
"If you don't have a competitive advantage, don't compete." - Jack Welch
How does a marketer communicate with aliens? By creating a universal brand identity!
MORE FORMULA?
Effective Social Enterprise Marketing and Branding = Emotional Connection
+ Authenticity + Differentiation + Customer Focus + Consistency + Quality
Standardization
PRACTICAL FORMULA

16. FROM MY BUCKET LIST

17. About
Social
Entrepreneurs
3

18. “
“Don’t tell us all the
reasons this might not
work. Tell us all the
ways it could work.”
▸ John Wood – Founder of Room To Read
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19.  Bound by the social mission and theory of change.
 Involves alternative forms of fundraising & crowd-sourcing which may
include grants, sponsorships, or small-donor fundraising within the
community.
 Most Examples of social entrepreneurship take a nonprofit structure, (PNDC
In Nepal).
 Their success at finding innovative and practical solutions to address social
problem.
Social Entrepreneurship
19

20. 20

21. MY FAVOURITES
21
Jean Henry Dunant
(Founder, Red Cross)
1st NOBLE PEACE
PRIZE WINNER 1901
Prof. Muhammad Yunus
(Founder, Grameen
Bank)
NOBLE PEACE PRIZE
WINNER 2006
Dr. Verghese
Kurien
(AMUL)
FATHER OF THE
WHITE
REVOLUTION IN
INDIA
Jimmy Wales
(Founder, Wikipedia)
MULTILINGUAL
FREE ONLINE
ENCYCLOPEDIA.

22. 22
 Lowering Import Dependency.
 Unified Branding.
 Identifying Market Need.
 Media attention.
 Smart Pricing.
 Research & Innovation.
 Keeping Nationalism.
VS

23. Sochai: Sells educational bracelets (information on
nutrition and reproductive health) made by local artisans
and uses the revenue generated for women empowerment.
Doko Recyclers: Provides a complete waste management
solution.
Shakti Milan Nepal: Manufactures high-quality bags
from recycled materials - such as rice sacks
Others Like,
SmartPaani, Bakery Cafe, Tyre Treasures, Khalisisi,
Bijaya Samudayik. Circus Kathmandu, etc.
23
Some Social Entrepreneurs of Nepal

24. Creating a
TOOLBOX
for moving from
IDEA to PRODUCT
to VALUE FOR
CUSTOMERS
4

25. 1. CREATE VISION.
2. ADD SOCIAL CAUSE/IMPACT.
3. PLAN FOR STANDARIZATION.
4. EXECUTE FOR ACTION.
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Want big impact?

26. 26

27. UNDERSTANDING
THE ESSENTIALS
OF BRANDING
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28. WHY Branding ?
28
BRAND

29. 71%
▸ of consumers prefer to buy products or
services from brands they know.
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Source: Brand Insider

30. $ 4 Billion
COCACOLA SPENDS
EACH YEAR
Source: Investopedia
ON THEIR
BRANDING
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31. CREATING AN
ACTION PLAN
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32. Roadmap of ACTION PLAN
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1 3 5
6
4
2
DEFINE
OBJECTIVES
ALLOCATE
TASKS &
RESOURCES
MAKE PLAN &
COLLABORATIONS
CREATE
TEAM SET GOALS
EXECUTE
WITHIN
DEADLINES

33. 33
SET SMART GOALS

34. ACTIVITY TIMEINE IS
IMPORTANT
34
2021 2022 2023 2024

35. ACTION PLANS NEEDS TO BE CREATED AFTER FOCUSING ON STATS.
35
4000
3000
2000
1000
0

36. DEVELOP A GANTT chart
36
Week 1 Week 2
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Task 1
Task 2 ◆
Task 3
Task 4 ◆
Task 5 ◆
Task 6
Task 7
Task 8

37. SWOT Analysis
37
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

38. Business Model Canvas
38
Key Activities
Insert your content
Key Resources
Insert your content
Value Propositions
Insert your content
Customer Relationships
Insert your content
Channels
Insert your content
Customer Segments
Insert your content
Key Partners
Insert your content
Cost Structure
Insert your content
Revenue Streams
Insert your content

39. Competitor Matrix
39
LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
Our company
Competitor
Competitor
Competitor
Competitor
Competitor
Compe
titor

40. As an academic activist, my viewpoint is,
‘If you start from scratch, do smart work and know
how to lead, you can accomplish marvels in life’.
(BE SMART & CRAZY ON WORK)

41. 20 MINUTES
ON CLASS

42. GLOBAL
REACH
INNOVATION
Our process is easy
MY STORY – ON SOCIAL ENTREPRENEURSHIP
FOUNDATION
 RECEIVED VARIOUS NATIONAL & INTERNATIONAL AWARDS.
 ACADEMIC CALENDER & GLOBAL NETWORK.
 MULTIPLE WORLD RECORDS IN PROJECT MANAGEMENT.
 ACCREDITATIONS FROM GLOBAL ORGANIZATIONS.
 RECEIVED PRESIDENTIAL AWARD FOR SDG 4.

43. P
My remarks with the example of My Foundation.
 Putting strategies in place to ensure children
return to school when they reopen.
Introducing evidence-based interventions
to recover lost learning.
 Using local volunteers and locally trained
facilitators
to support learning.
 Supporting through both online and off-line
methods.
 Moving to digital infrastructure.
 Using new approaches to assessment.
 Training teachers to run online classes and
consider students’ access to technology.
◉ ECA,PARTNERSHIP & COLLABORATION.
◉ ESSENCE OF STEAMEDUCATION.

44. “
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OUR UPCOMING NATIONAL AND
INTERNATIONAL PROGRAM / EVENT
OUR PREVIOUS NATIONAL AND
INTERNATIONAL PROGRAM / EVENT

45. Credits / Bibliography
 How Brands Become Icons by Douglas B. Holt
 The Psychology of Persuasion by Robert Cialdin
 The New Rules of Marketing and PR - by David Scott, 2017
 Marketing For Tomorrow, Not Yesterday by Zain Raj
 Positioning: The Battle for Your Mind by Al Ries and Jack Trout
▸

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47. Thanks!
ANY QUESTIONS?
THAT’S MY TIME !
YOU BEEN A LOVELY AUDIENCE. Stay Safe
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