Market-Comms Co., Ltd. Credentials: 20 Years of Excellence in Strategic Communications

©2024 SARAWUT BURAPAPAT,
ALL RIGHTS RESERVED.
MARKET
-COMMS
CREDENTIALS
20th Anniversary : Since 2002
UCCESS
TRATEGY
OLUTION
S
1

Since 2002,
Market-Comms: MCOMMS
has thrived towards a
strategic communications
agency for delivering the
best support to all kind of
businesses in Thailand.
OUR
COMPANY
Establishing two decades ago, today Market-
Comms is well-known as communication maven
by international and local corporations.
Market—Comms shape your dream and create its
reality as our promise “Market-Comms where your
BRAND wishes come true.”
MEDIA OUTLETS
More Than 1,000
Media Outlets
including Local and
International News
Agencies
CAMPAIGNS
More Than 300
Campaigns
for Local and
International
Corporations
CORPORATE VDO: https://youtu.be/VGc6OZyyn5c?si=YbYv1ykNCV8lFWC2
2

PUBLIC RELATIONS
Strategic Brand Positioning | Brand and
Product Launches | Corporate
Communication | Corporate Social
Responsibility | Communication Master
Plan
DIGITAL COMMUNICATION
Digital Branding | Social Listening | Social
Media Management | Content Marketing |
SEO & Website Analytics | Influencer
Management
ISSUE & CRISIS
COMMUNICATION
Crisis and Reputation Management | Issue
Management | Lobbying | Media Relations |
Journalist Program
RESEACH
Brand Research | Market Research |
Consumer Research | Social Research |
Online Research
CONFERENCE & TRAINING
Media Training | Thought Leadership
Coaching | Personality and Manners
Coaching | Conference and Training Events
OUR SERVICES
Market-Comms is to provide clients with strategic communication consultancy that has
significant and measurable impact on their business. We provide tailer-made communication
with a comprehensive range of professional communication services including;
WEBSITE: https://market-comms.co.th
3

SHOWCASES
All experiences that reflect the knowledge,
strategies and business experience,
professionalism that our staff possesses.
SHOWCASES VDO: https://youtu.be/mCF_dtcrRQU?si=JvG4oXclV-7j0LW0
5
SOME OF CLIENTS

ALLERGAN
KEY STRATEGIES
v Re-Image of BOTOX.
v New application for BOTOX.
v Stakeholders’ loyalty program.
Allergan, a prominent global pharmaceutical leader, specializes in the development,
manufacturing, and commercialization of diverse healthcare products, including the renowned
BOTOX, within their portfolio of leading brands.
KEY TACTICS
v Press Releases
v Media Briefings
v Health & Beauty Party
v Health & Beauty Fair
RESULTS
v Sale volume up to 160%.
v >50 Clinics and hospital request
for BOTOX brand as new
customers.
v Patients request BOTOX
treatment.
6
Masterplan and Execution for 5 Years Consecutive.
2005-2010

NITASRATTANAKOSIN
KEY STRATEGIES
v New tourist destination as Premier
Cultural Destination.
v Amusement museum and Rattanakosin
learning centre.
v Business partners’ program .
Nitasrattanakosin is a groundbreaking achievement, expertly
curating and preserving invaluable historical narratives from
the Rattanakosin era, integrating state-of-the-art multimedia
technologies, a first in Thailand.
KEY TACTICS
v Press releases
v Media briefings
v Press tours
v Press conference
v Partners’ meeting and conference
RESULTS
v The museum is fully booked all
the campaigns.
v PR Value > 175 Million Baht.
7
2009-2014

ROYAL FLORA
KEY STRATEGIES
v Promote the highlight of the international
exposition.
v Educate the new world class attractions
v Create brand awareness.
v Create the business partners' program.
International Horticultural Exposition Royal Flora Ratchaphruke 2011 hosted by The
Ministry of Agriculture and Co-operatives, feature spectacular international flowers
and plants in the aspects of magnificent gardens and competitions.
KEY TACTICS
v Press Releases
v Press Conferences
v Group Interviews
v Press Tours
v Media Roadshows
RESULTS
v Visitors > 2 Million tickets.
v PR Value > 200 Million baht.
8
2011-2012
TV News Clipping Playlists
v https://www.youtube.com/watch?v
=xW2EMAK9ujU&list=PLnsXoiHLVF
GeVx-AEQhKYBhYj_LSIpCD5

CHULALONGKORN U.
KEY STRATEGIES
v Brand refreshment.
v Raising executives’ profile.
v New innovations and research findings.
v Issue management.
v CSR campaigns.
Chulalongkorn University, Thailand's oldest and most esteemed
institution, upholds a legacy of academic excellence, serving as a
cornerstone of the nation's intellectual foundation.
Brand Reputation Campaign for 3 Years Consecutive.
KEY TACTICS
v Press Releases
v Press Conferences
v Group Interviews
v Press Tours
RESULTS
v Potential Viewers > 300 Million.
9
2013-2015
=AYmn89Eoxp8&list=PLnsXoiHLVF
GctSbsxaaOmmdHDei01Jx7Z&t=2s
=0mRFTFfh3k8&list=PLnsXoiHLVFG
e5y9nD7Gi_2ns8SyrSL7XR
=GjDAB4lxs8s&list=PLnsXoiHLVFGe
_-D9s-EZ822oimuv5sMiH
=it05kDxlj80&list=PLnsXoiHLVFGely
dstBuS0KUKzihLF7ZcR

VIV ASIA
KEY STRATEGIES
v Stakeholders’ engagement.
v Local and international media
relations.
VIV Asia, Asia's largest feed-to-food event, encompasses livestock production, animal husbandry,
and related sectors, offering a comprehensive platform from feed production to processing of
meat, fish, eggs, and dairy.
Strategic Brand Communication since 2014.
KEY TACTICS
v Press Releases
v Press Conferences
v Group Interviews
v Brand Events
v Media Production
RESULTS
v Potential Viewers > 20 Million a year.
v PR Value > 10 Million baht a year.
10
2014-present
Media Production Playlists
• https://www.youtube.com/watch?v
=ebi2TXcRs4U&list=PLnsXoiHLVFG
cy6obD3nYd0zt9sNc6w3LD

TONGKAH HARBOUR PLC.
KEY STRATEGIES
v Brand refreshment.
v Financial communication
v Issue and crisis management.
v CSR campaigns.
Established in 1906, Tongkah Harbour, trading on
SET since 1981, engages in diverse activities,
including mining and property development.
Masterplan and Brand Rehabilitation Management for 3 Years Consecutive.
KEY TACTICS
v Press Releases
v Press Conferences
v Group Interviews
v Media Roadshows
RESULTS
v Successfully concluded capital
augmentation, reinstating brand credibility.
11
2015-2017
v https://www.youtube.com/watch?v=UM7r-
hbAAIY&list=PLnsXoiHLVFGenwyDVliMM8C
89DH7Rp2xu

BETAGRO PLC.
KEY STRATEGIES
v World class brand ambassadors.
v Sport marketing.
v Raising brand purpose.
v CSR campaigns.
BETAGRO, a prominent conglomerate, excels in integrated agriculture and food
industries, with core operations spanning agriculture, food processing, livestock
development, and various complementary initiatives.
Brand Communication for 2 Years Consecutive.
KEY TACTICS
v Press Releases
v Press Conferences
v Media Roadshows
RESULTS
12
2016-2017
=L4EzlOIOFMI&list=PLnsXoiHLVFGd
y7R5aHnzj12vKlS3BwiSA
=kDZ954XI8mg&list=PLnsXoiHLVF
GdcEvDCbEaTgT1S_qyCu6_i
=psLtTXzuWBQ&list=PLnsXoiHLVF
GfdHmUzWiGEPBA5UTUMbxtG
=wr9joS8ardE&list=PLnsXoiHLVFGc
oM1X4u_d7689m5mrUsPQm

HORECA SQUARE
KEY STRATEGIES
v Thailand's inaugural and the largest
HORECA business landmark in ASEAN
v B2B communication.
HORECA Square, Thailand's premier and ASEAN's largest B2B Shopping
Center, is a comprehensive service hub for SMEs and startup entrepreneurs
in the hospitality, restaurant, and catering industries.
Brand Communication for 2 Years Consecutive.
KEY TACTICS
v Press Releases
v Press Conferences
v Brand Events
RESULTS
13
2016-2017
=ekWp1AhxhVw&list=PLnsXoiHLVF
GfCpAjNvqDOiinPPqrO9LcO
=lQJadYMkev4&list=PLnsXoiHLVFG
c6ZcahnXqsZlxLKgS4tBum

SYNGENTA
KEY STRATEGIES
v Good growth plan policy.
v Promote farmers’ projects.
v Issue and crisis communication
v Stakeholders’ engagement
Syngenta is a leading science-based agtech company. We help millions of farmers around the
world to grow safe and nutritious food, while taking care of the planet.
KEY TACTICS
v Press Releases
v Press Conferences
v Exclusive Interviews
v Group Interviews
v Press Tours
RESULTS
14
2018-2021
=hKDBCgXAs7g&list=PLnsXoiHLVF
Gca4wm8-CHzDhgDVtodYW70
=hUZehmndXUk&list=PLnsXoiHLVF
Gd5EtkrPyPOxbBuxFk8RCoz
v https://www.youtube.com/watch?v=n
5Mwk-
vn4JA&list=PLnsXoiHLVFGfMAOlEjz_
aAR9l09uB1WCy

TAITA
KEY STRATEGIES
v Raising the executives’ profile.
v Projects’ branding.
v Media advocacy.
v Government relations
TAITA, a global non-profit organization focused on innovation, operates as one of Crop Life International's
Southeast Asian offices, dedicated to aiding farmers in efficiently cultivating agricultural produce to feed
the world's population.
Brand Communication and Execution for 2 Years Consecutive.
KEY TACTICS
v Press Releases
v Press Conferences
v Media Luncheon
v Group Interviews
v Brand Events
RESULTS
15
2018-2019
=VSrxaoxjKn4&list=PLnsXoiHLVFGf
P9UX-KRk0ATdkxj9ew3tC

TAITRA
KEY STRATEGIES
v Raising the Taiwan exporters’ profile.
v Business matching.
v Media relations.
TAITRA, Taiwan External Trade Development Council, is the leading non-profit trade promotion
organization in Taiwan, sponsored by the government and industry entities to facilitate global expansion
for enterprises.
Strategic Brand Event and Execution.
RESULTS
16
=N4kFtAVoDxU&list=PLnsXoiHLVFG
fRB_8wbDO3o1UaFQbn9Njf
KEY TACTICS
v Press Releases
v Press Conferences
v Exclusive Interviews
v Brand Events
2018

HORTI ASIA
KEY STRATEGIES
v Stakeholders’ engagement.
v Media relations.
is the region’s largest trade exhibitions for smart agriculture and horticulture production.
Strategic Brand Communication
KEY TACTICS
v Press Releases
v Press Conferences
v Brand Events
v Media Production
RESULTS
v Potential Viewers > 20 Million a project.
v PR Value > 10 Million baht a project.
17
• https://www.youtube.com/watch
?v=3IPVfh2NTYE&list=PLnsXoiHL
VFGf7yHe7Z8WN-QdJaPUQsEAN
HORTEX is the first specialized international exhibition and conference for horticultural and floricultural production
and processing Technology.
AIA AGRI-INNO ASIA, is a comprehensive exhibition highlighting agricultural products, services, innovations, and technology
throughout the agricultural value chain, ensuring high-quality food delivery to consumers.
• https://www.youtube.com/watch?
v=BpddWpU_whM&list=PLnsXoiH
LVFGeoJmHRn_b_H3aNa9UK-6LY
• https://www.youtube.com/watch?
v=9HX_GQqvWj4&list=PLnsXoiHL
VFGej82MDNv7kuBBflaQgwAbX
2018-2019

RBF
KEY STRATEGIES
v World class conference.
v Media relations.
The inaugural Responsible Business Forum on Food and Agriculture (RBF) in Thailand united global food
leaders to innovate value chains for food security, aligning with ASEAN's theme "Advancing Partnership for
Sustainability."
Strategic Brand Communication.
RESULTS
18
=N4kFtAVoDxU&list=PLnsXoiHLVFG
fRB_8wbDO3o1UaFQbn9Njf
KEY TACTICS
v Press Releases
v Brand Event
2019

THECA
KEY STRATEGIES
v Raising the business profile.
v BOI endorsement.
v Media relations.
Thailand Electronics Circuit Asia, A trade show centered on PCB and PCBA manufacturing solutions,
represents a milestone, bringing together global innovators and electronic circuit board manufacturers
from July 24 to 26, 2024, in Bangkok, Thailand.
Masterplan and Execution for 1 year.
RESULTS on 1st
PRESS CONFERENCE
19
=pv2J4-
Uio1s&list=PLnsXoiHLVFGfbCFm91
yvWATaU-kFEC4Mf
KEY TACTICS
v Press Releases
v Press Conferences
v Press Tours
v Brand Events
2024

MARKET-COMMS
stands as Thailand’s premier PR firm, distinguished by exceptional personnel,
extensive experience, and an unwavering dedication to clients.
A seasoned communication maven with over two decades of corporate
experience offers a wealth of knowledge and expertise in diverse fields.
20 ©2024 SARAWUT BURAPAPAT,

Market-Comms has specialized in
conference and training services under
the brand ”APR Training” since 2004.
APR Training focuses prominently on
the content of communication arts and
marketing management.
&
APR TRAINING WEBSITE: https://www.aprtraining.com
CONFERENCE
TRAINING
21

We offer premium in-house and public training
services for both public and private sectors.
Notable achievements encompass:
MORE THAN
10,000 EXECUTIVES ATTENDED
MORE THAN
150 TRAINING COURSES
MORE THAN
150 COMPANIES FROM LOCAL AND
INTERNATIONAL CORPORATIONS
ATTENDED

COURSES CATEGORIES
การพัฒนากลยุทธดานเนื้อหา กลยุทธ
การใช้สื่อ และกลยุทธการโนมนาวใจ
COMMUNICATION
STRATEGIES
02
การพัฒนาทักษะการสื่อสารกับ
สื่อมวลชนในสถานการณตางๆ
MEDIA
TRAINING
01
การบริหารและจัดการกระบวนการ
สื่อสารผานเทคโนโลยีหรือนวัตกรรม
DIGITAL
COMMUNICATION
03
กระบวนการทางความคิด เรียนรู จัดการ
ความรูสึก การตัดสินใจและแนวโนม
พฤติกรรมของผูบริโภค
CONSUMER
BEAHAVIOR
06
การวิเคราะห บริหารและจัดการประเด็นที่
สงผลกระทบตอภาพลักษณและสถานะ
ความมั่นคงขององค์กร
ISSUE AND CRISIS
COMMUNICATION
05
การพัฒนากระบวนการสื่อสารแบรนดเพื่อ
สรางความรู ความรูสึก และพฤติกรรม
BRAND
COMMUNICATION
04
23

SOMECLIENTS

THANKS!
Do you have any questions?
WEBSITE: https://market-comms.co.th
CORPORATE VDO: https://youtu.be/VGc6OZyyn5c?si=YbYv1ykNCV8lFWC2
SHOWCASES VDO: https://youtu.be/mCF_dtcrRQU?si=JvG4oXclV-7j0LW0
MEDIA PRODUCTION SAMPLE: https://www.youtube.com/watch?v=ufElw648NfQ
Sarawut Burapapat
Strategic Advisor
sarawut@market-comms.co.th
Tel. 0850710071
HEAD OFFICE:
12/123 Visionville 5 Soi Samakki 34
Samakki Road Tha-Sai Muang
Nonthaburi 11000 Thailand
Tel: +662 575 2415-8

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Market-Comms Co., Ltd. Credentials: 20 Years of Excellence in Strategic Communications