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Hoaxes and trolls
Trust and authority online

#mac281
robert.jewitt@sunderland.ac.uk
@rob_jewitt

2
Overview
 Hoaxes
 Trolling
 Flaming
 RIP

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Hoaxes:
The curious case of Masal Bugduv
 Burroughs & Burroughs, 2012
 16 year old Moldovan footballer

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Masal Bugduv

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Masal Bugduv

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Masal Bugduv

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Wikipedia entry

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Wikipedia entry

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Moldova vs Lithuania
 November 19th 2008
 1-1
 Igor Bugaiov
 Changed to Massi Igor Bugduv

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When Saturday Comes

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The Times

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Busted

13
Qatar Dream Football League hoax
12th March 2013: The Times
duped into printing a false story
Mounted a defense of the story
after a French website revealed
it to be fake
18th March: Conceded defeat

14
Manti Te’o & Lennay Kekua hoax
September 2012: Lennay Kekua
died of Leukemia

Except she didn’t…

She didn’t even exist

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Chain letters, myths, and spam

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Chain letters, myths, and spam

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Flaming

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Flaming e-bile

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Flaming e-bile

 Shut the fuck up you fucking ugly OLD wowser
cunt. You need a good stiff cock shoved down
your throat if you ask me.
 (E-mail sent to the Australian children’s advocate
Julie Gale, cited in Jackman [2011])

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Flaming e-bile

 I hope you get raped in your *sshole and
eyeballs until you bleed to death.
 (Post on MoFo Politics [f u commenting (2011)])

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E-bile

 ‘the extravagant invective, the sexualized
threats of violence, and the recreational
nastiness that have come to constitute a
dominant tenor of Internet discourse’
 Jane, 2012: 2

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E-bile

 ‘Toxic and often markedly misogynist e-bile
no longer oozes only in the darkest digestive
folds of the cybersphere but circulates freely
through the entire body of the Internet’
 Jane, 2012: 2

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Anita Sarkeesian

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Anita Sarkeesian

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The "Beat Up Anita Sarkeesian" game

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The internet…
 A place where “even the
meekest of people” have
become “ground-shaking
titans” who “crusade and
burn and unleash hell on . . .
imaginary enemies” in “allcaps rants”
 Tin, 2012

27
Trolling

 ‘The culture of sadism on-line . . . has gone
mainstream. The common term “lulz” … refers
to the gratification of watching others suffer
… Trolling is not a string of isolated incidents,
but the status quo in the online world’
 Larnier, 2010: 60
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Sean Duffy

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The Dark Tetrad of personality

‘online trolls are prototypical everyday sadists’
-- Erin E. Buckels, Paul D. Trapnell, Delroy L. Paulhus (2014)

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Context collapse

42
Context collapse
 ‘individuals representing multiple social
contexts (e.g., work, family, high
school acquaintances, close friends)
are ‘‘collapsed’’ into the flat category
of ‘‘friends’’ or ‘‘contacts’’ on social
media sites, creating … the multiple
audience problem.’
 Marwick and Ellison: 2012: 379

43
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Lindsay’s P45

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Dangers

 Networked communication brings with it new risks
 Trust and authority can be hard to maintain
 Sites with persistent identity features (eg Facebook)
can still be subject to spoofing
 Motivations for trolling?
46
Questions
1. Identify some well known internet hoaxes or chain
letters/emails
2. Identify some online incidents in which people have
been abused or victimised
3. Find some examples of 'flaming’
4. Try and come up with a reason as to why you think
people behave this way?
5. Can there be any pro-social trolling?
47
Trollface
 Sept 19th, 2008
 MSPaint comic made by
deviantArt user Whynne
about the pointless nature
of trolling on 4Chan’s /v/

48
49

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Mac281 hoaxes and trolls lecture

Editor's Notes

  1. Image: http://www.relativityonline.com/home/an-angry-little-troll/