LoginRadius, a leader in cloud-based customer identity and access management solution (CIAM) has released an industry report titled “Consumer Identity Trend 2020” for C-suite professionals and product managers of B2C companies that deal with customer’s identity data. The learning objective for this industry analysis is to determine the opportunities and threats that exist within the identity environment.

1. LoginRadius Releases Its Annual
Consumer Digital Identity Trend
Report 2020
LoginRadius​, a leader in cloud-based customer identity and access
management solution (CIAM) has released an industry report titled “Consumer
Identity Trend 2020” for C-suite professionals and product managers of B2C
companies that deal with customer’s identity data.

2. The learning objective for this industry analysis is to determine the
opportunities and threats that exist within the identity environment.
Report Overview
The report offers a comprehensive overview of the Consumer Identity Trends of
2020. It aims to improve customer experiences on a digital platform via
extensive data analysis on consumer behavior and lifecycle.
This research piece points out the increasing competition across all industry
verticals and that ​customer experience is a success key if businesses​ want to
stand out in a highly competitive world.
To achieve this, businesses need to identify their consumer behavior and pain
points, including their preferred authentication methods, such as passwordless
login or ​multi-factor authentication ​via email or SMS, or social sign-on.
The data was collected from the LoginRadius Identity Platform, which serves
and manages 1,17 billion customer identities for thousands of websites and
mobile applications. The research was conducted with data from 1 January 2019
until 10 May 2020.
The report will help you understand:
● The preferable login methods by end-users.
● The preferable verification process.
● The performance benchmarks for identity management platforms.

3.
Segments Covered in the Report
For the purpose of this study, LoginRadius has segmented the global consumer
identity trends observed on its platform according to the following matrices:
A brief overview of Standard Login Trends
● Registration Forms
● Forgotten Password
● Username vs. Email ID
Loginradius Standard Login Trends- Registration Forms

4.
Passwordless Login Trends
● Passwordless Login
A brief overview of Multi-Factor Authentication Trends
● SMS vs. Mobile App
● Multi-Factor Authentication Adoption
Return Rate Comparison
Login Preferences
● Login Preference by End-Users

5. Loginradius Login Preferences by age
● Social Login Preference by End-Users

6. Loginradius Social Login Preference by End-Users
● Login Preference by Businesses
Loginradius consumer identity report 2020 – Login Preference by Businesses

7. Performance Benchmarks
Authentication Token
Key Findings
● The percentage of companies are using five to seven fields on their
registration forms is 77.88%
● 34.08% of active customers use the ‘forgot my password’ tool. Of those
customers, 89.10% actually retrieve their passwords.
● 94.85% of companies offer standard login using an email ID.
● Of the customers using multi-factor authentication (MFA), 57.88% use it
via SMS messaging.
● The phone login has the highest return rate of 28.04and passwordless
login has a return rate of 23.22%.
● 60.33% of businesses adopted standard login, whereas 31.22% like to
offer social login.
Conclusion
As the threat landscape increases in sophistication, it is more important than
ever for organizations to remain aware of the current security and identity
authentication trends.

8. The LoginRadius Consumer Identity Trend Report 2020 will help you keep pace
with consumers’ evolving identity expectations and build a secure platform. The
report is now available for download.
https://www.loginradius.com/resource/digital-identity-trends-2020/
https://www.loginradius.com/