The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.

1. LikeonomicsA New Book On How To Survive The Modern Believability Crisis Rohit Bhargava Author, Personality Not Included SVP, Global Strategy & Marketing, Ogilvy Professor Of Marketing, Georgetown University @rohitbhargava #likeonomics The Official Launch Presentation From:

2. THE BIG QUESTION: #Likeonomics In our society of constant manipulation, how can brands survive the believability crisis? 2

3. In 1914, John D. Rockefeller had a big reputation problem. 3

4. It got a lot worse after the “Ludlow Massacre” where 19 people were killed. 4

5. So he hired the “father of modern PR” – Ivy Ledbetter Lee to help. 5

6. Lee suggested Rockefeller hand out dimes to people on the street to repair his image. 6

7. Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis. 7

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9. In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views. 9

10. What is Likeonomics? 10

11. Likeonomics explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by. 11

12. Likeonomics is simple. 12

13. Likeonomics is human. 13

14. Likeonomics is brutally honest. 14

15. Likeonomics is emotional. 15

16. #Likeonomics The new global currency isn’t made of paper, it’s made of relationships. 16

17. Thank you! Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book. Twitter: @rohitbhargava 1st Book Website: www.readpni.com